See our annual rankings of the most celebrated work, marketers and agencies, plus insights from the winners.
May 04, 2009
The good news is that cable TV shows like "Mad Men" have raised the profile of ad agencies among the general public. The bad news is that such programs have made ad agencies easier to blame for some of the sins of the world.
April 20, 2009
E-Trade has booked thousands of new accounts since it began running its talking-baby TV commercials, starting with the 2008 Super Bowl. But back then, the baby spots had a whole different tenor than they do now.
April 06, 2009
Momentum is building for my advertising-stimulus plan. The latest (only?) guy to jump on the bandwagon is Bob Pittman, who's had plenty of heavyweight marketing experience at such disparate companies as MTV, Six Flags, Century 21 and AOL.
March 05, 2009
The thing that's going to get us out of this mess is giving people a reason to buy, and it can't be a namby-pamby reason, and you can't be deterred by what critics might say -- even if the government thinks it's your new CEO because you've taken bailout money.
February 23, 2009
As if you needed another sign that times are tough, here's a fairly reliable measure: The number of cases handled by the advertising industry's best-kept secret -- self-regulation -- are on the rise.
February 09, 2009
Former Ad Age writer Jim Brady was one of a kind not only because of his superb writing skills but also because of his extraordinary discipline.
January 26, 2009
If we really believe that the great engine of advertising is the most effective stimulus to our economy, then we need to find ways to keep the power of persuasion going strong. How about a stimulus plan for ad spending?
January 12, 2009
President-elect Barack Obama's huge stimulus plan and the equally huge budget deficit that it and the financial bailout will create have the business community worried about who's going to pay for all of that public spending.
December 01, 2008
The ad industry has always played a big part in helping new administrations communicate important messages to the American people. But the big difference with the incoming administration is that it has established its own very active internet database of 3 million people to get the word out to precisely the audience most likely to respond and take action.
November 10, 2008
Newspapers need to become aggregators of information by outsourcing their news holes to others already producing the material.
October 27, 2008
The emphasis of this year's ANA conference, in these uncharted and perilous times, was on peeling back the complications of getting to the marketplace in the most direct and efficient way.
October 13, 2008
My dad started Advertising Age in the beginning stages of the Great Depression (only he didn't know it was the beginning of the Depression), so I've always been partial to new businesses that get started in less-than-ideal times.
September 29, 2008
The financial meltdown that brought great institutions to their knees was a defining moment for Crain Communications -- one that brought our internet coverage to the forefront.
September 15, 2008
Lost your sales momentum? Chances are you've also lost your nerve to make decisions that can get your company going again.
August 25, 2008
If you were traveling in your car for a day or more, wouldn't it be great to be able to pull into McDonald's and get a little plastic bowl of water and a ration of dog food along with your Quarter Pounder?
August 04, 2008
The International Advertising Association, as part of its "responsibility" mantle, is sponsoring a poster contest on climate change. It shows, among other things, that the ad community is concerned about important life-threatening developments instead of focusing on itself and its own problems.
July 21, 2008
I almost got a scoop when I interviewed Andrea Alstrup, recently retired VP-advertising at Johnson & Johnson, newly inducted to the Advertising Hall of Fame.
July 07, 2008
As the skirmish between prescription-drug companies and the government over Big Pharma's ad practices continues, marketing directors are taking the rap for dragging their heels.
June 16, 2008
The investment-adviser market is undergoing some major changes as baby boomers start reaching retirement age.
June 02, 2008
"The most insecure species of our race are the creative people." So said Keith Reinhard, newly minted member of the Advertising Hall of Fame, who penned "Like a good neighbor, State Farm is there" and "You deserve a break today" for McDonald's.