See our annual rankings of the most celebrated work, marketers and agencies, plus insights from the winners.
December 10, 2012
Here's a prediction for 2013: Experience marketing will overtake do-good marketing as the Next Big Thing. And it can't come soon enough for me.
November 05, 2012
Advertising serves many masters, and sometimes selling goods and services is the least important.
October 22, 2012
The strategy Mr. Romney should employ in the homestretch, under the banner "Let's work together," is to stress how he was able to work with both sides of the aisle in Massachusetts for the greater good and how he'll do the same thing as president.
October 08, 2012
Thankfully things "have changed significantly," Johnathan Rodgers, Sports Illustrated's first African-American reporter, told me during an interview for his induction into the Advertising Hall of Fame.
September 24, 2012
Mom liked to think of herself as "the keeper of the flame," but she was so much more, writes Ad Age Editor-in-Chief Rance Crain.
September 10, 2012
Advertising Age is changing the focus of its weekly print product to reflect AdAge.com's dominant news role.
August 20, 2012
Yes, Apple purists objected to the departure from iconic commercials showing all the great things its products can do, but there's nothing wrong with highlighting one of the company's great strengths: its support staff.
August 06, 2012
Former P&G chair A.G. Lafley put focus on productivity rather than costs.
July 23, 2012
So President Clinton thinks the DirecTV ads are the greatest thing since sliced bread, and contends that advertising people have the power to solve world problems. I don't believe either proposition is true.
June 18, 2012
Both b-to-b and consumer advertisers, I surmise, hope to have their ads rub off (in a very positive way) on their mainstream products.
June 04, 2012
Cable company Bright House, owned by Newhouse, got the tweets going earlier this year when it ran a four-week teaser campaign titled "Hello Friend."
May 21, 2012
The problem with Facebook and other social media is that they were not designed to carry advertising.
May 07, 2012
Initially not a fan of holding companies, O. Burtch Drake now sees their value.
April 23, 2012
Many global advertisers believe they aren't getting their fair share from media rebates. So why didn't they show support for a U.K. inquiry into how TV ad time is traded?
April 02, 2012
"The Book of Doing" could unlock the sense of "spontaneity and freedom" you felt as a child, and affect your business in positive ways.
March 26, 2012
As the head of the Russian chapter of the International Advertising Association explained it, today's Russians are influenced by two great traditions: the czars of the 18th century and communism.
March 05, 2012
After retiring from the agency she ran with her real-life Don Draper husband, Draper Daniels, Myra gave back to her neighbors by founding the Naples Philharmonic Center for the Arts.
February 20, 2012
Why can't competitors of mayonnaise, say olive-oil producers, form a Super PAC to point out the disadvantages of mayo?
February 06, 2012
Walter Isaacson's compelling biography of Steve Jobs shows how a CEO can build the world's most valuable company by getting involved in everything.
January 23, 2012
The news that the baker of Wonder Bread and Twinkies has filed for bankruptcy (for the second time) probably didn't send shock waves through the streets of adland. But some 40 years ago, FTC charges against Wonder Bread set into motion its slow decline and caused great trepidation in the advertising community.