May 21, 2012
The problem with Facebook and other social media is that they were not designed to carry advertising.
May 07, 2012
Initially not a fan of holding companies, O. Burtch Drake now sees their value.
April 23, 2012
Many global advertisers believe they aren't getting their fair share from media rebates. So why didn't they show support for a U.K. inquiry into how TV ad time is traded?
April 02, 2012
"The Book of Doing" could unlock the sense of "spontaneity and freedom" you felt as a child, and affect your business in positive ways.
March 26, 2012
As the head of the Russian chapter of the International Advertising Association explained it, today's Russians are influenced by two great traditions: the czars of the 18th century and communism.
March 05, 2012
After retiring from the agency she ran with her real-life Don Draper husband, Draper Daniels, Myra gave back to her neighbors by founding the Naples Philharmonic Center for the Arts.
February 20, 2012
Why can't competitors of mayonnaise, say olive-oil producers, form a Super PAC to point out the disadvantages of mayo?
February 06, 2012
Walter Isaacson's compelling biography of Steve Jobs shows how a CEO can build the world's most valuable company by getting involved in everything.
January 23, 2012
The news that the baker of Wonder Bread and Twinkies has filed for bankruptcy (for the second time) probably didn't send shock waves through the streets of adland. But some 40 years ago, FTC charges against Wonder Bread set into motion its slow decline and caused great trepidation in the advertising community.
January 09, 2012
November 28, 2011
Advertisers, ignoring "the reality of this country," hoped at one time that the Hispanic market would disappear.
November 07, 2011
A big problem with marketers is that too much time is spent on familiar territory -- rearranging the deck chairs rather than looking for new worlds to conquer.
October 24, 2011
Larry Postaer and I have never met, I'm pretty sure, but our lives have nearly intersected more than a few times when we both were living in Chicago in the 1960s.
October 10, 2011
Willie Sutton robbed banks because that's where the money was. Jack Connors pitched CEOs because that's where the decisions were made -- and CEOs lasted longer than CMOs and ad directors.
October 07, 2011
Modern-day marketing isn't about convictions. It's about giving consumers what they think they want, and Steve Jobs was bold enough to believe that he knew what people wanted before they did.
September 26, 2011
Isn't it time to give the private sector a chance to extract us from the biggest economic mess since the Great Depression?
September 05, 2011
"Most of the talk in the advertising business is about clients picking agencies. I think it's just as important for agencies to pick clients," says David Abbott, the retired chairman and creative director of Abbott Mead Vickers in London.
August 22, 2011
Shooting a TV commercial can be dangerous work. Just ask the star of one the most-watched spots on TV, David Beach.
August 08, 2011
There are definite advantages to publishing a magazine aimed at a black audience. That's the opinion of Earl G. Graves Sr., the founder and publisher of Black Enterprise and one of this year's inductees into the Advertising Hall of Fame.
July 25, 2011
I am sympathetic to Kevin's dilemma. Faced with the job of promoting mostly parity products, can you fault him and other agencies for talking about the people who buy the products rather than the products themselves?