July 11, 2011
Jack Smith said he never liked the "King of the Jingles" tag. "I don't even care for the word. I think jingles went out a long time ago."
June 20, 2011
Why are advertising people so intent on recasting their jobs as noble missions unattached to the grubby business of selling something to somebody?
May 30, 2011
Laurel Cutler is a futurist, and she doesn't like what she sees on the horizon and further out.
May 16, 2011
Fred always got you thinking down a different road, and in that way he brought out the best in people.
May 02, 2011
Southwest's marketing people "are more the center of attention than they might be in other companies," the airline's founder Herb Kelleher tells Ad Age.
April 18, 2011
"The unwritten, audacious promotion of white superiority and black inferiority was (and still is) the most effective and successful marketing/propaganda campaign in the history of the world."
April 18, 2011
Fifty years ago Newton Minow, in his first speech as FCC commissioner, called TV a "vast wasteland." So today, 50 years and hundreds of cable and satellite channels later, we asked him: Is TV today just a vaster wasteland?
April 04, 2011
Have you ever seen the agency business more screwed up? With a very generous helping hand from the clients, of course.
March 21, 2011
Icelandic banks pretty much stopped brand-building advertising. But now one bank has resumed marketing efforts for its wealth-management unit with a stunning series of TV commercials attempting to accomplish what U.S. banks have never tried: educating consumers.
March 07, 2011
Back in the Mad Men days, when the "pioneers of advertising," as my old boss Stan Cohen calls them, ruled the roost, it was commonly held that a little exaggeration was not unreasonable to accentuate the selling points of the ad messages. It was a fertile field for Ralph Nader.
February 14, 2011
The advertising industry has a big stake in what's happening in Egypt and other repressive societies. Advertising and branding not only helped foment the revolution but can play a part in bringing more openness and even stability to countries trying to establish a new order.
February 09, 2011
The sorry state of advertising affairs was certainly on display at the Super Bowl ad fest. The few commercials that worked were simple and straightforward. They started with a basic premise about the product and they drove it home in a compelling and uncomplicated way. But way too many ads were so complicated and elaborate that I couldn't tell what the product was trying to get across.
January 31, 2011
Deirdre Connelly, president of GlaxoSmithKline's North American pharmaceutical unit, must have seen "Love and Other Drugs" and maybe even read the book. She acknowledged in an industry speech that "in some ways our industry has lost its way." But after reading her speech, I'm not so sure that she's doing much to get the industry and her company on the road to recovery.
January 17, 2011
It seems to me that the more prevalent social media becomes, the less we know about the power of persuasion.
January 03, 2011
Stan Rapp isn't waiting around for advertising to stimulate the economy -- he doesn't hold out much hope in that regard -- but he thinks that a National Employment Day, backed by both big and small business, might get things going.
November 29, 2010
Maybe marketers and their teams have another priority: execution as opposed to strategy. With so many platforms to deal with, it's not hard to see how marketers could be more involved in the mechanics of the message than the message itself. Or, as one agency exec told me, "Execution is becoming an excuse for ideas."
November 08, 2010
As last week's midterm elections showed, today's marketing environment is not conducive to good old-fashioned brand building.
November 01, 2010
With the Refresh Project, Pepsi might well have built a tipping point sooner if it hadn't skipped the Super Bowl.
October 25, 2010
Three agency execs recently squared off against three client types at the Association of National Advertisers Conference over the holding company dilemma, rebundling media services, procurement and other contentious issues.
October 11, 2010
What's the next logical step for consumers after they've bought more stuff than they'll ever use? Sharing stuff and swapping stuff.