See our annual rankings of the most celebrated work, marketers and agencies, plus insights from the winners.
January 09, 2012
November 28, 2011
Advertisers, ignoring "the reality of this country," hoped at one time that the Hispanic market would disappear.
November 07, 2011
A big problem with marketers is that too much time is spent on familiar territory -- rearranging the deck chairs rather than looking for new worlds to conquer.
October 24, 2011
Larry Postaer and I have never met, I'm pretty sure, but our lives have nearly intersected more than a few times when we both were living in Chicago in the 1960s.
October 10, 2011
Willie Sutton robbed banks because that's where the money was. Jack Connors pitched CEOs because that's where the decisions were made -- and CEOs lasted longer than CMOs and ad directors.
October 07, 2011
Modern-day marketing isn't about convictions. It's about giving consumers what they think they want, and Steve Jobs was bold enough to believe that he knew what people wanted before they did.
September 26, 2011
Isn't it time to give the private sector a chance to extract us from the biggest economic mess since the Great Depression?
September 05, 2011
"Most of the talk in the advertising business is about clients picking agencies. I think it's just as important for agencies to pick clients," says David Abbott, the retired chairman and creative director of Abbott Mead Vickers in London.
August 22, 2011
Shooting a TV commercial can be dangerous work. Just ask the star of one the most-watched spots on TV, David Beach.
August 08, 2011
There are definite advantages to publishing a magazine aimed at a black audience. That's the opinion of Earl G. Graves Sr., the founder and publisher of Black Enterprise and one of this year's inductees into the Advertising Hall of Fame.
July 25, 2011
I am sympathetic to Kevin's dilemma. Faced with the job of promoting mostly parity products, can you fault him and other agencies for talking about the people who buy the products rather than the products themselves?
July 11, 2011
Jack Smith said he never liked the "King of the Jingles" tag. "I don't even care for the word. I think jingles went out a long time ago."
June 20, 2011
Why are advertising people so intent on recasting their jobs as noble missions unattached to the grubby business of selling something to somebody?
May 30, 2011
Laurel Cutler is a futurist, and she doesn't like what she sees on the horizon and further out.
May 16, 2011
Fred always got you thinking down a different road, and in that way he brought out the best in people.
May 02, 2011
Southwest's marketing people "are more the center of attention than they might be in other companies," the airline's founder Herb Kelleher tells Ad Age.
April 18, 2011
"The unwritten, audacious promotion of white superiority and black inferiority was (and still is) the most effective and successful marketing/propaganda campaign in the history of the world."
April 18, 2011
Fifty years ago Newton Minow, in his first speech as FCC commissioner, called TV a "vast wasteland." So today, 50 years and hundreds of cable and satellite channels later, we asked him: Is TV today just a vaster wasteland?
April 04, 2011
Have you ever seen the agency business more screwed up? With a very generous helping hand from the clients, of course.
March 21, 2011
Icelandic banks pretty much stopped brand-building advertising. But now one bank has resumed marketing efforts for its wealth-management unit with a stunning series of TV commercials attempting to accomplish what U.S. banks have never tried: educating consumers.