September 20, 2010
Why knowing too much about consumer-buying proclivities could be considered an invasion of privacy, even though marketers can give consumers just what they want.
September 06, 2010
The marketing mantra has always been to give the customer what he or she wants, but that approach pretty much precludes giving consumers things they don't know they want or haven't thought of. And are marketers sometimes "held captive by their customers" -- proclaiming they don't want an improvement or new technology because it would be too disruptive to their normal behavior?
August 23, 2010
So how do we wean ourselves away from outmoded economic models? One answer for the economy in general is to move away from reliance on consumer and housing and toward business investment and exports. Let other nations take up the slack.
August 09, 2010
Would Verizon have picked a fight with AT&T if Cingular was still the main brand?
July 26, 2010
Lester Wunderman, the founder of Wunderman Ricotta & Klein in 1958, is responsible for such seminal direct-marketing innovations as the 1-800 toll-free number for ordering merchandise, the magazine-subscription card and the first custom-rewards program. But what got him elected to the Direct Marketing Hall of Fame is how he fundamentally changed the nature of the business.
July 26, 2010
NEW YORK (AdAge.com) -- Ad Age Editor in Chief Rance Crain offers a glimpse into what our news organization was really like during the "Mad Men" era.
June 21, 2010
It's high time for the ad industry to formalize the process of ethical debate and discussion -- to bring up issues that many people in the business would rather not talk about.
June 17, 2010
"Poor people, poor PR" was Dan Edelman's reason for hiring the best and smartest people. Today, Dan's company ranks as the biggest independently owned PR firm in the world, with offices in 51 countries around the globe and about 3,300 employees.
June 07, 2010
Value-based compensation in the agency world has about as much chance of catching on as it does in the media world. The media, I've discovered, are equally reluctant to bet the farm on pay-for-results schemes.
May 24, 2010
Has Domino's given Democrats a playbook to skirt disaster in the midterm elections? It seems to have worked in Pennsylvania.
May 03, 2010
I said it once and I'll say it again: British Petroleum should get off its high horse and concentrate on being a better oil company.
April 26, 2010
Why stressed-out and skeptical clients need trusting advertising agency relationships in today's changing landscape.
April 12, 2010
With all that's going on, you could easily build a case that these are not the best of times for brand building -- and they're the perfect storm for brand teardowns.
March 29, 2010
What do I like most about my favorite publication's 80th birthday? It's that we've renewed our ties with young people through the academic community.
March 15, 2010
Philip H. Geier Jr. has had to deal with some pretty tough characters in his years as chairman-CEO of Interpublic Group of Cos.
March 01, 2010
I'm very much afraid the government has created a dangerous precedent by bailing out the "too big to fail" banks, insurance firms and auto companies.
February 15, 2010
If newspapers had faith in their medium, they'd embrace pay-per-inquiry advertising.
February 01, 2010
The editor of our German-language newspaper, AutomobilWoche, was denied entry into the U.S. to cover the North American International Auto Show in Detroit because he didn't have a visa.
January 18, 2010
Hiding behind "politically correct" financial terms that have the effect of denying reality won't help bring the changes Dubai Chamber of Commerce President Obaid Humaid Al Tayer thinks are so necessary.
January 04, 2010
If it's true, as the Wall Street Journal reports, that the new consumer is "embarrassed by flashy shows of wealth," then it's marketing's job to encourage inconspicuous consumption.