See our annual rankings of the most celebrated work, marketers and agencies, plus insights from the winners.
March 07, 2011
Back in the Mad Men days, when the "pioneers of advertising," as my old boss Stan Cohen calls them, ruled the roost, it was commonly held that a little exaggeration was not unreasonable to accentuate the selling points of the ad messages. It was a fertile field for Ralph Nader.
February 14, 2011
The advertising industry has a big stake in what's happening in Egypt and other repressive societies. Advertising and branding not only helped foment the revolution but can play a part in bringing more openness and even stability to countries trying to establish a new order.
February 09, 2011
The sorry state of advertising affairs was certainly on display at the Super Bowl ad fest. The few commercials that worked were simple and straightforward. They started with a basic premise about the product and they drove it home in a compelling and uncomplicated way. But way too many ads were so complicated and elaborate that I couldn't tell what the product was trying to get across.
January 31, 2011
Deirdre Connelly, president of GlaxoSmithKline's North American pharmaceutical unit, must have seen "Love and Other Drugs" and maybe even read the book. She acknowledged in an industry speech that "in some ways our industry has lost its way." But after reading her speech, I'm not so sure that she's doing much to get the industry and her company on the road to recovery.
January 17, 2011
It seems to me that the more prevalent social media becomes, the less we know about the power of persuasion.
January 03, 2011
Stan Rapp isn't waiting around for advertising to stimulate the economy -- he doesn't hold out much hope in that regard -- but he thinks that a National Employment Day, backed by both big and small business, might get things going.
November 29, 2010
Maybe marketers and their teams have another priority: execution as opposed to strategy. With so many platforms to deal with, it's not hard to see how marketers could be more involved in the mechanics of the message than the message itself. Or, as one agency exec told me, "Execution is becoming an excuse for ideas."
November 08, 2010
As last week's midterm elections showed, today's marketing environment is not conducive to good old-fashioned brand building.
November 01, 2010
With the Refresh Project, Pepsi might well have built a tipping point sooner if it hadn't skipped the Super Bowl.
October 25, 2010
Three agency execs recently squared off against three client types at the Association of National Advertisers Conference over the holding company dilemma, rebundling media services, procurement and other contentious issues.
October 11, 2010
What's the next logical step for consumers after they've bought more stuff than they'll ever use? Sharing stuff and swapping stuff.
September 20, 2010
Why knowing too much about consumer-buying proclivities could be considered an invasion of privacy, even though marketers can give consumers just what they want.
September 06, 2010
The marketing mantra has always been to give the customer what he or she wants, but that approach pretty much precludes giving consumers things they don't know they want or haven't thought of. And are marketers sometimes "held captive by their customers" -- proclaiming they don't want an improvement or new technology because it would be too disruptive to their normal behavior?
August 23, 2010
So how do we wean ourselves away from outmoded economic models? One answer for the economy in general is to move away from reliance on consumer and housing and toward business investment and exports. Let other nations take up the slack.
August 09, 2010
Would Verizon have picked a fight with AT&T if Cingular was still the main brand?
July 26, 2010
Lester Wunderman, the founder of Wunderman Ricotta & Klein in 1958, is responsible for such seminal direct-marketing innovations as the 1-800 toll-free number for ordering merchandise, the magazine-subscription card and the first custom-rewards program. But what got him elected to the Direct Marketing Hall of Fame is how he fundamentally changed the nature of the business.
July 26, 2010
NEW YORK (AdAge.com) -- Ad Age Editor in Chief Rance Crain offers a glimpse into what our news organization was really like during the "Mad Men" era.
June 21, 2010
It's high time for the ad industry to formalize the process of ethical debate and discussion -- to bring up issues that many people in the business would rather not talk about.
June 17, 2010
"Poor people, poor PR" was Dan Edelman's reason for hiring the best and smartest people. Today, Dan's company ranks as the biggest independently owned PR firm in the world, with offices in 51 countries around the globe and about 3,300 employees.
June 07, 2010
Value-based compensation in the agency world has about as much chance of catching on as it does in the media world. The media, I've discovered, are equally reluctant to bet the farm on pay-for-results schemes.