Big In Print
November 30, 2009
How could so many things go wrong in one decade?
November 09, 2009
Stan Cohen -- my first boss and my best boss -- celebrated his 90th birthday recently amid a gala get-together of his many friends and business associates.
October 26, 2009
It doesn't matter if you win or lose, it's how you play the game. Baloney, say major marketers who are apparently tired of paying hefty sponsorship fees no matter if their teams win or lose.
October 12, 2009
The University of Illinois advertising department celebrated its 50th anniversary last month by hosting a daylong symposium on both the challenges and opportunities facing ad students at the school.
September 28, 2009
Instead of providing access to their responsive and involved audiences, B-to-B publishers now find themselves being paid on a per-lead basis.
August 24, 2009
The way out of the recession is not to wait for an uptick. The way out is to create our own uptick. Here are a few examples of what we're doing at Crain Communications.
June 29, 2009
Why are so many of our major industries in trouble, beyond the current economic meltdown? Al Ries and I recently wondered why marketing wasn't being blamed for its share of the problem.
June 01, 2009
Barack Obama won the election based on his promise of meaningful change, yet his own regulatory agencies are stuck in the Dark Ages. And we'll continue to spend billions on drugs that promise more than they deliver, are based on often shoddy research and have unknown side effects that could be worse than what they're supposed to cure. I fear that this resistance to change has infiltrated our whole society. Everywhere you look you see a relentless rallying around the status quo.
May 18, 2009
Walter Anderson just retired as chairman-CEO of Parade Publications, and he's already accepted a new job.
May 04, 2009
The good news is that cable TV shows like "Mad Men" have raised the profile of ad agencies among the general public. The bad news is that such programs have made ad agencies easier to blame for some of the sins of the world.
April 20, 2009
E-Trade has booked thousands of new accounts since it began running its talking-baby TV commercials, starting with the 2008 Super Bowl. But back then, the baby spots had a whole different tenor than they do now.
April 06, 2009
Momentum is building for my advertising-stimulus plan. The latest (only?) guy to jump on the bandwagon is Bob Pittman, who's had plenty of heavyweight marketing experience at such disparate companies as MTV, Six Flags, Century 21 and AOL.
March 05, 2009
The thing that's going to get us out of this mess is giving people a reason to buy, and it can't be a namby-pamby reason, and you can't be deterred by what critics might say -- even if the government thinks it's your new CEO because you've taken bailout money.
February 23, 2009
As if you needed another sign that times are tough, here's a fairly reliable measure: The number of cases handled by the advertising industry's best-kept secret -- self-regulation -- are on the rise.
February 09, 2009
Former Ad Age writer Jim Brady was one of a kind not only because of his superb writing skills but also because of his extraordinary discipline.
January 26, 2009
If we really believe that the great engine of advertising is the most effective stimulus to our economy, then we need to find ways to keep the power of persuasion going strong. How about a stimulus plan for ad spending?
January 12, 2009
President-elect Barack Obama's huge stimulus plan and the equally huge budget deficit that it and the financial bailout will create have the business community worried about who's going to pay for all of that public spending.
December 01, 2008
The ad industry has always played a big part in helping new administrations communicate important messages to the American people. But the big difference with the incoming administration is that it has established its own very active internet database of 3 million people to get the word out to precisely the audience most likely to respond and take action.
November 10, 2008
Newspapers need to become aggregators of information by outsourcing their news holes to others already producing the material.
October 27, 2008
The emphasis of this year's ANA conference, in these uncharted and perilous times, was on peeling back the complications of getting to the marketplace in the most direct and efficient way.
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