Small Agency Diary
The problem beneath the surface is that choosing that partner may be a short-term decision, but it has long-term ramifications.
When Marc Brownstein's dad ran the agency, change came about when he said it did. Things can't be done that way today.
Agencies should tackle a variety of projects, including small ones, to stay sharp and generate creative energy, Dan Walsh argues.
Conventional wisdom tells us to know what a brand stands for. But knowing the opposite is the path to greatest success.
Launching a brand should be fast. With digital tools, it might take only 24 hours.
Please don't share this post with anybody at my agency.
Just as for a consumer packaged good, effective branding for an individual requires full-time attention.
When Johnny Cash was trying to revive his stalled career in 1968, he embarked on a risky strategy of recording at Folsom State Prison.
As CEO at a small agency in San Francisco, maybe I'm biased. But this merger looks like an opportunity to me.
Even with huge clout, Publicis and Omnicom believe they still need more of everything to compete. That's a clue for the rest of us.
Nebraska-based Bailey Lauerman is Agency of the Year; Campfire nabs Campaign of the Year for Cinemax work.
A start-up works through each challenge with a mix of inspiration, exhilaration and blind faith. It's part design, part survival.
Our industry is obsessed with winning new clients, but the key to success lies in hiring and team building.
When adding a specialty, is it better for an agency to acquire an established firm, or grow talent from within?
Agencies on AMC's 'The Pitch' can't control the editing. Here's what Conversation learned during its appearance in season one.
Over the course of my career, I've been blessed to work for some of the very best creative directors -- and some of the worst.
Execs from Mondelez, NHL and Umpqua Bank join Dan Wieden and others at annual event, this year in Portland, Ore.
Great creative directors share a passion for new ideas and the drive to realize them. But each carves his or her own path there.
Don Draper merged his agency to get a better shot at a major car account. Are the odds for small agencies any different in the digital era?
Advertising can change the world, because great brands are created with a platform that makes lives better.