Big In Print
Small Agency Diary
Want to Inspire Your Staff? Push Them Out of the Office for a Day
The ad industry has long hours, tight deadlines and many thankless moments. How can agency managers inspire their staffs?
Clients Need to Know: Are You Helping or Selling?
We must assure clients that we have their best interests at heart, not an agenda.
The Big Problem With 'The Pitch': It Portrays an Outdated Business Model
"The Pitch" can be fun to watch, but it portrays an outdated business model.
When Big Ideas Come from Small Companies
The freshest marketing ideas don't always come from big-budget marketing departments. They come from entrepreneurs who use their ingenuity to stand out.
A Wise Word for Obama and Our Profession: Transparency
When political supporters and consumers are left largely in the dark, negative assumptions spread in the public.
Small Agency Awards Deadline Extended One Last Time: Entries Due May 7
Ad Age has extended the deadline for entries into its Small Agency Awards competition until May 7.
If You Want a True Community on Social Media, You Have to Create It
Social media give marketers a chance to build a real community of customers.
Report from Social-Media's Front Lines
The best way to stay ahead of the fast-changing social media and digital-marketing ecosystem is to go to its Mecca.
A Great Way to Re-Energize Your Creative Batteries
Creative Week is an annual celebration of creativity in advertising, design, digital media and arts. It brings fresh thinking to all aspects of our business.
When One Agency's Ideas Show Up In Another Agency's Work
What happens when you lose a pitch--but your work ends up in the client's campaign anyway?
Don't Underestimate How Much Preparation Means to Success
We are often so caught up in details that we forget to draft a simple plan of execution that will guide us from start to finish and prepare us for challenges that may arise.
Treat and Court Your Current Clients As If They're Potential New Business
A devastating loss for an AOR pitch gives a team fresh insights.
Mining Your Partners' Partners to Build Your Client Base
With the right strategic business partners in place, you can connect directly to their networks.
The Big Guys Have Reams of Research; Now You Can Too
Large agencies leverage big research resources. One company is using social-media data to help small firms compete affordably.
Smaller Shops Get Creative in Luring Talent From Bigger Agencies
What many small shops can boast that their larger brethren cannot is more flexibility, transparency and quality of life.
If Ideas Are Fuel for Your Business, Here's a Book to Help Fill Up Your Tank
"The Book of Doing" could unlock the sense of "spontaneity and freedom" you felt as a child, and affect your business in positive ways.
Is Your Shop Ready for Health-Care Reform?
Ad Age scoured government advisories and spoke with health-benefits experts to address the most common questions.
How to Cut Through Tech Clutter and Decide Which Systems You Really Need
For a small business, figuring out what systems you have to invest in and what can be put off is a necessary, difficult task.
What to Know Before Selling Your Small Business
The decision to cash out will be an easy one for many entrepreneurs. But selling your business to a larger company and sticking around comes with a whole different set of issues. I sold my digital agency two years ago, and here's what I learned in the process.
