October 06, 2011
New technology has many clients expecting quick, cheap ad campaigns without a carefully crafted brand story. But those stories remain at that heart of our work.
September 29, 2011
Leaving coworkers behind when you quit an agency is tough emotionally, but if you communicate with your team honestly, you can smooth the transition
September 28, 2011
An agency-wide contest for new ideas to move the business forward is one way to make sure that it's not just the senior leaders whose creative minds are being put to use
September 16, 2011
When looking for a new job, the hardest part will be to find a culture that matches your needs, but get to know the partners through social media,and check out the office itself to see if it's a good match.
September 13, 2011
We are supposed to be an industry of free thinkers, but it is amazing how quickly we fall lockstep in line with one another.
September 12, 2011
Is all fair in love and business, is it OK to date your best friend's girlfriend -- or are there some lines that we shouldn't cross?
September 09, 2011
What's it like for a CFO to take a crack at some taglines? How about have the junior art director run the next meeting?
September 07, 2011
There is nothing wrong with pursuing one's own desires, but if we do so with disregard to everyone else's desires, we will fail to offer the level of work a client deserves.
September 06, 2011
I'm leaving Humongo. Saying that out loud seems kind of unbelievable. I never thought I would leave the agency that I founded 15 years ago.
August 30, 2011
There are parallels between how we deal with havoc from Mother Nature and how we run -- or should run -- our businesses.
August 24, 2011
Our industry comprises countless talented agencies, big and small, and of every imaginable specialty. And yet the majority of them manage their operations as if they're in cover bands.
August 18, 2011
Having tunnel vision on "what's next" poses some substantial risks for the present -- specifically, missed opportunities and stunted growth for your agency.
August 17, 2011
The Phoenix Coyotes, looking to boost attendance, went with an out-of-town shop. Should local-market companies stick with local agencies?
August 16, 2011
Weathered the storm? Great. Celebrate internally, with employees and stockholders, instead of making it the basis for their next marketing campaign.
August 15, 2011
We're in a pitch against two much bigger, well-known agencies. I wish I could trash them and say that they don't deserve the business, but I admire them both and they've done some beautiful campaigns.
August 10, 2011
I asked several people who have demonstrated innovation as a career trait what they think makes it possible. Here are some answers that I found most helpful.
August 08, 2011
In the agency business, it is very easy to slip into the pattern of doing versus thinking. You get caught up in serving clients, pitching for new ones, managing the staff, putting out fires and solving today's problems.
August 04, 2011
"Brand" has been reduced to a set of graphic standards and a tagline. The force of action has been replaced with a static identity.
August 02, 2011
We've been posting write-ups and video in this special section where you'll also be able to find profiles of all the Small Agency Award winners on Aug. 8.
August 02, 2011
During Ad Age's second annual Small Agency Conference, some Small Agency Diary bloggers describe crucial moments for their agencies.