Small Agency Diary
Amid Sunday's Chips and Beer, What a Marketer Could Learn
February 01, 2013
Many marketers make the mistake of assuming that potential customers want to be different or be the best, when they really just want to fit in
What Do We Do With Out-of-Date Advertising Professors?
January 29, 2013
Communications professors have trouble staying current, so colleges must find ways to offer students the most up-to-date experiences.
Banner Ads: Worthless Real Estate Sold to Marketers
December 13, 2012
Banner ads are a relic of the dial-up modem era. Ad-space units must be updated and website clutter ended.
A Small Shop Goes International: It's Not as Overwhelming as It Sounds
December 12, 2012
Global expansion is not just for the Big Four. A small shop in Denver finds help on the ground to open in Europe and China.
Do You Unleash All the Talent in Your Agency?
December 11, 2012
Nurture your staffers' talents and expertise for hobbies and outside projects, and you'll make a good team even better.
Small Agencies Crush Big Ones: It's Not Even Close
November 28, 2012
Large agencies produce a safe solution, regardless of a brand needs, whereas small shops know they must create breakthrough results to survive.
Beware Those Tiny Daily Decisions: They Can Come Back to Bite You
November 27, 2012
Applying discipline and rigor to daily decisions, agency and client will know when they're rushing an issue off the to-do list.
The Power of Being Able to Say, 'I Don't Know'
November 20, 2012
It's our job as creative leaders to inspire curiosity, inquisitiveness and a quest for knowledge. We must encourage the confidence to say, "I don't know."
Why I Changed My Mind About 'The Pitch'
November 05, 2012
A couple of developments have taken place since I wrote that piece that make me feel a little sheepish about trashing "The Pitch" in Ad Age.
The Good, the Bad and the Quiet of Waiting Out a Storm
October 31, 2012
For all its horrible destruction, a hurricane can offer valuable time for bonding and thought.
The 'I Think' Syndrome Destroys Many a Campaign
October 31, 2012
We'd like to relate to our target audience personally, but they really are far different than most of us as individuals.
How to Sell Your Product: Tips from the Presidential Debates
October 30, 2012
The presidential debates remind marketers not to get tangled in advertising a product's details -- its appearance and actions count more.
Dear Marketing Clients: In the Event of My Death ...
October 23, 2012
Should my plane go down in flames, please know that we've built a team that can survive without me. (But feel free to grieve.)
How Can a Smaller Advertiser Survive the Election-Ad Tsunami?
October 04, 2012
Small-business advertisers can survive the tsunami of election-year ads by creating interactive campaigns that play off the political fever.
Do You Work for a Fee, or for Free?
September 26, 2012
Advertising pros need to fend off those asking to pick our brains for free.
How to Attract -- and Retain -- a More Diverse Agency Staff
September 25, 2012
Agencies struggle to find talent of diverse backgrounds, and a smartly run internship program really can help.
How Do You Launch an Agency That Will Grow Over Time?
September 21, 2012
What an agency owner has learned about creating a firm that will grow.
Why That Tiny Bag of Peanuts on a Long Flight Becomes So Important
September 20, 2012
In what context are customers buying your product? Is it positive? Negative? The answers really matter.
What Does It Take to Be a Great Agency Leader?
August 31, 2012
Fundamental for a great agency leader is the ability to take the slings and arrows and set the tone when the down days arise.
Once You've Signed Big Clients, Should You Still Take on Small Ones?
August 22, 2012
Don't shy away from small accounts, even if you're playing big. They're open to creative freedom and can greatly energize the agency.
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