Small Agency Diary
August 22, 2012
Don't shy away from small accounts, even if you're playing big. They're open to creative freedom and can greatly energize the agency.
August 17, 2012
Turnover is a fact of agency life, but employees still need to consider more than just themselves when transitioning out of a company.
August 10, 2012
At the Olympic Games, as among agencies, some are good, few are great. What can we learn from the champions?
August 09, 2012
Going full-speed ahead with digital, many brands are questioning their old business models, which agencies should help them do.
July 30, 2012
Culture comes first was a theme echoed by many of the speakers at the Small Agency Conference.
July 27, 2012
Ad Age's 2011 Small Agency of the Year winner shared with us this cute video they created to demonstrate the bittersweet feeling of winning -- and passing on -- an award.
July 25, 2012
We routinely shield clients from socially awkward staff by letting account people do the talking, but these team members should be out front, too.
July 24, 2012
The more cautious we are in sticking to our best talents, the less likely we are to be creative.
July 16, 2012
It turns out that most of the cliches are true.
July 12, 2012
Small agencies sell themselves short by specializing. They should go full service to deliver real value and grow.
July 09, 2012
Ad agencies typically have avoided serving competing clients, but there's a good case for doing so. The pros and cons make it a tough call.
June 26, 2012
The exec behind the automaker's dancing-hamster commercials for the Kia Soul has joined the roster of speakers at Ad Age's third-annual conference, to be held next month in Minneapolis.
June 26, 2012
I had a chance to sit on the other side of the pitch table. Here is what I learned.
June 20, 2012
There's an odd misconception about what is the right agency size for a brand, though other factors are much more important.
June 07, 2012
Marketers are fixated on screens, when they need to focus on offering a real 3-D product experience.
June 05, 2012
Ad agencies and clients are unfairly bundling magazines with newspapers as "print," making it hard for successful publications to get ads.
June 04, 2012
More than a rigid work-flow process, agencies need a culture that knows how to work together, and can adapt quickly to change.
May 30, 2012
The original Small Agency Diarist, Bart Cleveland, bids farewell as he sets out to guide those entering the industry.
May 23, 2012
JC Penney plan is admirable but may be too rational to attract shoppers in the short run.
May 21, 2012
The ad industry has long hours, tight deadlines and many thankless moments. How can agency managers inspire their staffs?