May 16, 2012
"The Pitch" can be fun to watch, but it portrays an outdated business model.
May 16, 2012
The freshest marketing ideas don't always come from big-budget marketing departments. They come from entrepreneurs who use their ingenuity to stand out.
April 27, 2012
When political supporters and consumers are left largely in the dark, negative assumptions spread in the public.
April 26, 2012
Ad Age has extended the deadline for entries into its Small Agency Awards competition until May 7.
April 26, 2012
Social media give marketers a chance to build a real community of customers.
April 24, 2012
The best way to stay ahead of the fast-changing social media and digital-marketing ecosystem is to go to its Mecca.
April 23, 2012
Creative Week is an annual celebration of creativity in advertising, design, digital media and arts. It brings fresh thinking to all aspects of our business.
April 19, 2012
What happens when you lose a pitch--but your work ends up in the client's campaign anyway?
April 17, 2012
We are often so caught up in details that we forget to draft a simple plan of execution that will guide us from start to finish and prepare us for challenges that may arise.
April 12, 2012
A devastating loss for an AOR pitch gives a team fresh insights.
April 10, 2012
With the right strategic business partners in place, you can connect directly to their networks.
April 03, 2012
Large agencies leverage big research resources. One company is using social-media data to help small firms compete affordably.
April 02, 2012
What many small shops can boast that their larger brethren cannot is more flexibility, transparency and quality of life.
April 02, 2012
"The Book of Doing" could unlock the sense of "spontaneity and freedom" you felt as a child, and affect your business in positive ways.
April 02, 2012
Ad Age scoured government advisories and spoke with health-benefits experts to address the most common questions.
April 02, 2012
For a small business, figuring out what systems you have to invest in and what can be put off is a necessary, difficult task.
April 02, 2012
The decision to cash out will be an easy one for many entrepreneurs. But selling your business to a larger company and sticking around comes with a whole different set of issues. I sold my digital agency two years ago, and here's what I learned in the process.
March 29, 2012
Technology that promised to change how we talk with each other is now mostly used for self-promotion.
March 28, 2012
Registration for Advertising Age's 2012 Small Agency Awards is open. Deadline is April 20.
