Big In Print
Agency A-List, 2009
AKQA Is No. 6 on Ad Age's Agency A-List
NEW YORK (AdAge.com) -- AKQA's marriage of proven interactive chops and solid understanding of marketing strategy might just explain how it closed the year with a healthy 18% bump in revenue for 2009.
OMD Is Ad Age's Media Agency of the Year
NEW YORK (AdAge.com) -- Alan Cohen's vision of cementing a media shop around strategy, intelligence and the ability to expertly manage marketing dollars is on full display at OMD.
Alma DDB Is No. 7 on Ad Age's Agency A-List
NEW YORK (AdAge.com) -- Being Latino is increasingly about moving easily between different worlds, and Alma DDB is a perfect bridge between those worlds, and into the future of a diverse America.
Creativity Agency of the Year: Mother
NEW YORK (AdAge.com) -- In the past year, Mother expanded the already broad range of work coming out of its Bond Street headquarters, it added new and interesting clients while maintaining relationships with the big brands that have been attracted to the shop's nimble nature and idea-driven approach, and it added some interesting talent, including one bona fide digital heavyweight.
Agency A-List Editor's Note
We believe 2009 will go down as the year in which agencies had the chance to become more valuable than ever to their clients, who were desperately looking for help in rethinking their businesses and giving consumers a reason to spend in the worst economic downturn of the past 50 years.
Martin Agency Is No. 4 on Ad Age's Agency A-List
NEW YORK (AdAge.com) -- From the Geico critters and cavemen to the FreeCreditReport traveling band, millions across America see -- and remember -- Martin Agency's campaigns.
McGarryBowen Is Ad Age's Agency of the Year
NEW YORK (AdAge.com) -- In 2009, McGarryBowen demonstrated an understanding of what many of its peers are fast forgetting: for all the ways the ad business is forever changing, certain fundamentals -- like sound account management -- never change.
DraftFCB Is No. 5 on Ad Age's Agency A-List
CHICAGO (AdAge.com) -- In a year when organic growth was hard to come by across the industry, DraftFCB found enough to drive it to mid-single digit revenue gains, fueled largely by satisfied longtime clients such as MillerCoors and Kraft moving major new accounts into the agency.
Firstborn Is No. 8 on Ad Age's Agency A-List
NEW YORK (AdAge.com) -- Last year marked a coming of age for production shops, and no small, nimble independent threatened interactive agencies' hold on big brand digital business more than Firstborn in 2009.
Venables Is No. 10 on Ad Age's Agency A-List
NEW YORK (AdAge.com) -- Spend a little time with folks from Venables Bell & Partners, and you'll find that feistiness is a theme. It persuaded Coca-Cola to orient Nestea to youngsters instead of going after yoga moms, Audi to spend more money last year than it initially planned, and ConocoPhillips to stop apologizing for itself.
Shops Next in Line for Ad Age's Agency A-List
NEW YORK (AdAge.com) -- These 10 stellar shops that were just shy of the A-List. Will 2010 be their year?
Euro RSCG Is No. 2 on the Ad Age Agency A-List
NEW YORK (AdAge.com) -- Euro RSCG's IBM win capped a yearlong turn for the shop in North America during which it earned a reputation as a big, digital-savvy agency capable of beating pure players at their own game.
Rockfish Is No. 3 on Ad Age's Agency A-List
NEW YORK (AdAge.com) -- While the rest of the agency world frantically tried to jam technology know-how into its core, Rockfish Interactive spent 2009 layering more creative, account and strategy thinking onto its already healthy web-platform business.
Creativity's Production Company of the Year: MJZ
NEW YORK (AdAge.com) -- After 20 years and a shifting advertising landscape, MJZ is still one of the most dominant players in commercial production, earning it the honor of year's best production company for the fifth time this decade.
LatinWorks Is Ad Age's Multicultural Agency of the Year
NEW YORK (AdAge.com) -- One of LatinWorks's hallmarks is work that is highly creative and effective in the Hispanic market, but eschews stereotypes and transcends ethnicity.
Weber Shandwick Is No. 9 on Ad Age's Agency A-List
NEW YORK (AdAge.com) -- Ask any public relations honcho to name which agency consistently turns out effective consumer PR campaigns, and if they respond truthfully (remember these are PR pros we're talking about), they'll likely say Weber Shandwick. The PR powerhouse brought in $50 million in new accounts last year, including the likes of Samsung, PepsiCo, HSBC, Juniper Networks, HP and Wisk.
Creativity's Honor Roll: Five That Stood Out in 2009
As compiled by Creativity, these agencies went above and beyond with a wealth of creative work that is changing the game of advertising.
Agencies to Watch for Ad Age's Next A-List
NEW YORK (AdAge.com) -- From unexpectedly surging Fallon to talent-drawing Red Scout, these shops are best-positioned for mention on next year's A-List .
Santo Is Ad Age's International Agency of the Year
BUENOS AIRES (AdAge.com) -- Argentina's ad agencies have been winning more and more international assignments, but Santo took it to a new level last year with the conquest of Vodafone's global creative account.
Universal McCann Is Ad Age's Comeback Agency of the Year
NEW YORK (AdAge.com) -- In 2009, Universal McCann did a lot of prevailing. The agency racked up nearly $2 billion in new business globally and almost $1 billion domestically.
