Startup Watch

Cincinnati Startup Pingage Signs With P&G to Bring Business to Pinterest

Cincinnati Startup Pingage Signs With P&G to Bring Business to Pinterest

Cincinnati startup Pingage looks to overcome "social fatigue" and big brands' reluctance to engage Pinterest.

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Startup Watch: GazeMetrix Lets Brands See If Logos Are Present in Instagram Photos

Startup Watch: GazeMetrix Lets Brands See If Logos Are Present in Instagram Photos

This early-stage tool can peek inside Instagram photos to seek out brand logos.

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Versagram Lets Tweens Express Themselves in Words on Instagram

Versagram Lets Tweens Express Themselves in Words on Instagram

Social app increasingly looks like the place where the next generation of social networkers wants to talk.

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Startup Watch: Car-Sharing Service Lyft Looks to Branding to Break Out From the Crowd

Startup Watch: Car-Sharing Service Lyft Looks to Branding to Break Out From the Crowd

In a city where taxis can be scarce, Lyft has quickly gained visibility thanks to low prices and quirky branding.

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Startup Watch: Waze

Startup Watch: Waze

Waze is a third-party GPS app -- and competitor to Google's and Apple's map software -- that relies on crowdsourcing to improve its data and offer live updates on local traffic, speed traps and alternative routes.

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Startup Watch: Decide Uses Data to Kill Buyer's Remorse

Startup Watch: Decide Uses Data to Kill Buyer's Remorse

Inside the strategy, mechanics, prospects and monetary support of Decide, a company using data to kill buyer's remorse.

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