Big In Print
Steve Rubel
Few Publishers Are Straddling the Content Continental Divide
Ten thousand miles (and nearly 19 hours' flight time) is a long way to travel to have an epiphany about the mercurial nature of digital media, but that's exactly how it went down.
Social-Media Lessons Can Be Gleaned From Media Innovators
The proliferation of digital technologies has spurred a different need for speed. Media is responding.
Social-Media Lessons Can Be Gleaned From Media Innovators
The proliferation of digital technologies has spurred a different need for speed. Media is responding.
Despite Reports of Its Demise, the Press Is a Case Study in Evolution
If you want to learn about the future of advertising, start with the press. Through sheer will and unbundling of assets, the industry has reasserted itself and is now stronger than ever.
Why Marketers Must Think in Verbs or Face Increasing Irrelevance
The more marketers can evoke social actions, the more likely it is that their wonderfully crafted narrative will stick to people's screens.
The Infographic Is Suddenly the Media Uzi of Choice
The web is starting to look like a virtual Times Square. To drive traffic, everyone, it seems, is increasingly relying on a gaggle of colorful, visual weapons, from bulleted "listicles" to slideshows to almighty information graphic.
Could Mobile Apps Be Evolutionary Dead End?
A year ago I posited that mobile applications could unseat the web as the primary means we interact with content. Now I am second-guessing myself.
Can Broadband Infrastructure Handle Digital Prime Time?
All of the social-media hype has, to some degree, diverted attention from the bigger storyline to emerge over the last few years: the meteoric rise of long-form streaming video viewing.
Technological Advances Will Mean Consumers Expect More Face Time
One of the realities of the modern era and the age of continuous information streams is that consumers now expect that their needs be addressed in real time. One of my former colleagues summed this up best by calling the phenomenon "The Baby-Monitor Principle."
Hot or Not: E-mail Marketing vs. Social-Media Marketing
Quietly and steadily, e-mail marketing is evolving and turning more social, thanks to a blitz of homegrown innovations, acquisitions and start-ups.
It's Time to Prepare for the End of the Web as We Know It
Wither the web? It's hard to believe but soon, if not already, the web is going to become a lot less interesting to consumers -- and just as it approaches its 20th birthday.
What Twitter Must Learn From Techcrunch in Order to Thrive
If Twitter's execs don't reinvent its business now, someone or something will do it for them.
Professional and Personal Circles Converge ... and Confuse
Social networking is rapidly blurring the edges between our professional and personal spheres, creating mass confusion among marketers and other corporate types who for years have worked to ensure these circles remain separate.
Facebook Will Rule the Web During the Next Decade
We're at the very beginning of a major shift in how we find, consume and interact with information. If the 2000s was the Google decade, then the 2010s will be the Facebook decade.
Use Your Scale to Cut a Path to Potential Consumers' Attention
The single biggest challenge marketers face in the next 10 years is attention scarcity. Bank on it.
Sooner or Later, Facebook Will Launch Its Own Phone
Facebook easily has the brand equity to launch its own phone and marry it to your address book, photos, videos and events in ways that Google can never match because Facebook is more social.
Gmail Points to Possibilities of the Coming Data Decade
If you threw me on a desert island (one with internet connectivity) and said that I could use only one website, it would be Gmail.
Gifts for Those Who Have Everything ... in the Cloud
What do you get the geek or coworker in your life who has (or wants) everything? How about something intangible: a web-service subscription.
Brands Have a Role to Play in Helping People Find the Good Stuff
The internet offers an endless buffet of choices. And that supply of content choices is far outstripping demand (our attention). As a result, each of us is going to have to make choices about what we consume and when. Brands can help.
Fighting Digital Attention Deficit Begins at Home
It seems too many digital marketers are still fixated on acquiring reach through in-your-face marketing such as "road blocks" and "homepage takeovers." We're not respecting our customers' time, which remains static despite the growth of digital destinations.
