The company is now making a concerted effort to court top brand-name consumer advertisers by weaving them into original video programming.
It's no longer enough to be a leader in content, as evidenced by the media companies positioning themselves as ad-tech firms.
As more brands become storytellers, some are choosing to bypass certain agencies and work directly with media owners.
The bestselling author's four-step learning plan can also be applied to marketers who need to learn new skills. Here's how.
It's time that we prioritize psychology over technology and understand how the two intersect. The good news is that we have a great role model: the media.
Some high-affinity brands will surely follow Nike's lead in testing the waters with their own devices. Health and fitness brands will be first, but they won't be alone.
A perfect storm is brewing that is poised to disrupt a long-standing equilibrium that's upheld the entire advertising economy for decades: the right to interrupt.
The media world has its share of enduring winners. Some, but not all, stare down disruption as rapid shifts in technology give rise to a host of new competitors eager to swipe their medals.
Businesses that bank on photographic storytelling will win.
From smartphones to tablets, consumer consumption via apps has reshaped the marketing landscape.
Ten thousand miles (and nearly 19 hours' flight time) is a long way to travel to have an epiphany about the mercurial nature of digital media, but that's exactly how it went down.
The proliferation of digital technologies has spurred a different need for speed. Media is responding.
If you want to learn about the future of advertising, start with the press. Through sheer will and unbundling of assets, the industry has reasserted itself and is now stronger than ever.
The more marketers can evoke social actions, the more likely it is that their wonderfully crafted narrative will stick to people's screens.
The web is starting to look like a virtual Times Square. To drive traffic, everyone, it seems, is increasingly relying on a gaggle of colorful, visual weapons, from bulleted "listicles" to slideshows to almighty information graphic.
A year ago I posited that mobile applications could unseat the web as the primary means we interact with content. Now I am second-guessing myself.
All of the social-media hype has, to some degree, diverted attention from the bigger storyline to emerge over the last few years: the meteoric rise of long-form streaming video viewing.
One of the realities of the modern era and the age of continuous information streams is that consumers now expect that their needs be addressed in real time. One of my former colleagues summed this up best by calling the phenomenon "The Baby-Monitor Principle."
Quietly and steadily, e-mail marketing is evolving and turning more social, thanks to a blitz of homegrown innovations, acquisitions and start-ups.
Wither the web? It's hard to believe but soon, if not already, the web is going to become a lot less interesting to consumers -- and just as it approaches its 20th birthday.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
