July 12, 2010
Wither the web? It's hard to believe but soon, if not already, the web is going to become a lot less interesting to consumers -- and just as it approaches its 20th birthday.
May 31, 2010
If Twitter's execs don't reinvent its business now, someone or something will do it for them.
May 03, 2010
Social networking is rapidly blurring the edges between our professional and personal spheres, creating mass confusion among marketers and other corporate types who for years have worked to ensure these circles remain separate.
March 15, 2010
We're at the very beginning of a major shift in how we find, consume and interact with information. If the 2000s was the Google decade, then the 2010s will be the Facebook decade.
February 08, 2010
The single biggest challenge marketers face in the next 10 years is attention scarcity. Bank on it.
January 21, 2010
Facebook easily has the brand equity to launch its own phone and marry it to your address book, photos, videos and events in ways that Google can never match because Facebook is more social.
January 04, 2010
If you threw me on a desert island (one with internet connectivity) and said that I could use only one website, it would be Gmail.
December 07, 2009
What do you get the geek or coworker in your life who has (or wants) everything? How about something intangible: a web-service subscription.
November 22, 2009
The internet offers an endless buffet of choices. And that supply of content choices is far outstripping demand (our attention). As a result, each of us is going to have to make choices about what we consume and when. Brands can help.
November 09, 2009
It seems too many digital marketers are still fixated on acquiring reach through in-your-face marketing such as "road blocks" and "homepage takeovers." We're not respecting our customers' time, which remains static despite the growth of digital destinations.
October 29, 2009
I spend a lot of time gazing into a crystal ball that I know is going to be cloudy half the time. Lately I have been pondering Facebook's future. Facebook is clearly on a roll and is knocking on Google's door as the biggest site on the web. Will it continue to dominate or see its lead slip? Here are two potential outcomes.
October 12, 2009
With Halloween upon us, I thought I would partake in the festivities by channeling Washington Irving. This is a scary, yet realistic, story called "The Tale of the Headless Media Company."
September 28, 2009
Three months ago I did something that many considered virtual heresy. After five years and 5,300 posts I shuttered my blog, Micro Persuasion, in favor of a lifestream which you can find at SteveRubel.com. I thought I'd share why I went this route, what I learned these past three months and the implications for brands.
September 07, 2009
Push remains viable. However, with time on social-networking sites and search engines rising, we need new ways to engage and reach people multiple times across different sources.
August 24, 2009
Tweets, texts and feeds -- oh my. It's enough to make anyone go batty -- if it lets you. But like it or not, as I mentioned in my last column, we need a new set of skills to "keep up" and manage our streams, rather than let them manage us. Here are my three favorite tips.
August 10, 2009
Media consumption is changing. You don't need me to tell you that. But you may be unaware just how much it's shifting as we embrace "the stream."
July 27, 2009
Research by Wetpaint examining how top companies were able to build their social networks shows they all innovated early, often and, sometimes, incrementally.
June 22, 2009
Today consumers are far more likely to seek out and, what's more, trust what they read on other sites rather than anything we put out. The reasons are both technological and sociological.
May 25, 2009
To remain relevant today brands realize they increasingly have to create valuable utilities that consumers pull, and these need to seamlessly integrate into the hubs where consumers are investing their shrinking attention.
May 11, 2009
After years of erosion, it now it appears the destination web era is drawing to a close. This a trend digital thinkers such as Om Malik have long noted. In fact, the numbers prove it.