July 27, 2009
Research by Wetpaint examining how top companies were able to build their social networks shows they all innovated early, often and, sometimes, incrementally.
June 22, 2009
Today consumers are far more likely to seek out and, what's more, trust what they read on other sites rather than anything we put out. The reasons are both technological and sociological.
May 25, 2009
To remain relevant today brands realize they increasingly have to create valuable utilities that consumers pull, and these need to seamlessly integrate into the hubs where consumers are investing their shrinking attention.
May 11, 2009
After years of erosion, it now it appears the destination web era is drawing to a close. This a trend digital thinkers such as Om Malik have long noted. In fact, the numbers prove it.
April 27, 2009
If history repeats itself, Facebook and Twitter will one day be replaced by something else. This time, however, it will be the open web.
April 13, 2009
No community has ever had staying power more than a few years. So, with that, here are three reasons why I see Twitter peaking now.
April 02, 2009
Jeff Jarvis's new book, "What Would Google Do?," gives marketers, agencies and media companies advice on how to be more, well, Google-like. A relentless focus on customers, a great product and giving customers a platform to succeed are keys.
March 17, 2009
The Amazon Kindle could be newspaper and magazine industry's last shot at getting people to pay for content. So here's an idea, said Steve Rubel: subsidize it.
March 02, 2009
There are signs of life in digital innovation in the media, but almost all of the inventiveness is coming from the editorial side.
February 16, 2009
I don't have hard statistics, but I have observed what seems like fewer and fewer quality Fortune 500 advertisers using banner ads as the economy shrivels. This despite some signs that online advertising is alive and well.
February 02, 2009
Personal branding, while not new, is hot. In these uncertain times, many workers are flocking to social media in an effort to build their own brands.
January 19, 2009
Despite all the hype around online video, text remains the current and future king of the web. Why? There are at least five reasons.
January 05, 2009
When I first started blogging five years ago, I was big into writing new year prediction posts. Many bloggers continue this fine tradition. I stopped when I realized that no one would go back and fact check me. More important, I stopped because the predictions were based on gut feelings, not numbers.
December 17, 2008
Last time in this space I outlined my conviction that five years from now all media will either be completely digital or well on its way to becoming intangible. Two weeks later, the trend has accelerated.
December 01, 2008
I want to make a bet with you. I wager that by January 2014 almost all forms of tangible media will be either in sharp decline or completely extinct in the U.S. I am talking about not just print but all tangible forms of media -- newspapers, magazines, books, DVDs, boxed software and video games.
November 17, 2008
Google had reportedly created a method for ranking the influence of social networkers. But it might be moot, because bloggers are more influential.
November 03, 2008
It took a while, but last month the U.K.'s Guardian became the first major newspaper to offer full-text feeds. They should be lauded. Unfortunately, the move comes just as there are signs that RSS won't reach critical mass anytime soon.
October 20, 2008
As if you don't have enough to worry about with the slowing economy, just wait. The social web is actually heading in the opposite direction: It's getting a lot faster. This will throw digital marketers another major curve to contend with.
October 06, 2008
Steve Rubel sees the global economic meltdown finally kicking the industry into gear toward becoming more efficient, open and collaborative.
September 22, 2008
What has me most excited about social networking is the missing link: social search.