July 07, 2008
Recessions often accelerate social shifts that are already percolating under the surface. One of the key trends I've been watching is the growing number of Digital Nomads.
June 16, 2008
My latest fascination is FriendFeed, a site that in one place aggregates your friends' streams from across different social sites. I believe that it has the potential to become as big as Google.
June 02, 2008
If you think there's already enough to distract you in your life, just wait. With Americans spending 100 hours a year commuting, according to the Census Bureau, the internet is coming to your car in a big way -- and not just to the front seat either.
May 19, 2008
In short, the next big community is not a single destination; rather, it is going to be everywhere.
May 05, 2008
One of the most important skills executives need today is the know-how to manage and harness their personal information flow.
April 21, 2008
The online advertising industry is crying out for a measurement standard, but don't wait around for a single number. It's not coming anytime soon.
April 07, 2008
To date, it's been darn near impossible to characterize bloggers as lackadaisical. It takes a lot of work to consistently create high-quality content that people want to link to. But the essays, in-depth analyses and spirited debates that permeated the blogosphere during its early days have fallen off dramatically. Enter the Lazysphere.
March 24, 2008
For now, display and search ads both remain unidirectional paradigms. However, there are some early signs that they may also start to open up to feedback.
March 03, 2008
The image of media companies as dinosaurs lumbering toward extinction in a world of infinite content is downright wrong.
February 18, 2008
Conventional wisdom says the internet will continue to become more central in our lives, bringing with it productivity gains. And for more than 15 years, internet innovations have revolutionized marketing. Culturally, however, there are some signs of a backlash against technology -- even among the most addicted. This trend is worth watching because it could slow down or even derail the digital-marketing train.
February 04, 2008
One of my colleagues posed a thought-provoking question during a recent exchange: "What new digital-business models might take hold in the next four to five years?"
January 21, 2008
The e-mail pitch seemed almost too wacky to be true. Barry Williams (aka the actor who played Greg Brady on "The Brady Bunch") started blogging two weeks ago at thegregbradyproject.com, and his hired PR help wanted to set up a meet and greet.
January 07, 2008
The new year is when people like to make predictions. However, I find it more valuable to look at the bigger picture -- the trends that will play a role in shaping digital media and marketing over the next 12 months.
December 03, 2007
Search is broken. Of course, with Google at more than $600 a share, 91% of us using search engines and studies showing we're largely satisfied with their results, it's easy to discard this statement. The problem, however, is that search engines can bring back too much information.
November 19, 2007
The conventional wisdom on Madison Avenue is that reach rules. In the digital realm, you can't go wrong making a buy or launching a campaign on a site with scale. However, that's going to change as money flows online, competition rises and marketers find they need to pay more to drive sales.
November 05, 2007
Nearly every online start-up you can think of is basing its business model on advertising. It's as if your digital budgets are a bottomless pot of money with more than enough to go around for everyone.
October 15, 2007
Glenn Wolsey is a 15-year-old from New Zealand who writes about the Macintosh as a productivity and photography tool. I recently interviewed him via e-mail to get a sense of how someone without media experience can come out of nowhere to compete for U.S. ad dollars.
October 01, 2007
Earlier this year I had the opportunity to meet some of the pre-eminent thinkers on search from Google, Yahoo, Ask.com and up-and-comers such as Like.com. This has profoundly shaped my thinking about how the web giants are so much more than big stadiums that aggregate eyeballs. They are an end-to-end suite of brand-reputation management and measurement services -- many of which are free.
September 17, 2007
For years now pundits have been talking about technology that's able to automatically surface content that matches our interests precisely when we need it most. That vision is now closer to reality as several underlying technologies converge in a powerful way.
September 03, 2007
With the lazy days of summer officially behind us, now is when many start thinking seriously about their career plans. For those who are deeply interested in both technology and marketing, this is your time. A new kind of career is emerging: Enter the Geek Marketer.