Advertising, Communications & Marketing Jobs

How to Keep Fear From Paralyzing Your Team

How to Keep Fear From Paralyzing Your Team

In today's broken economy, troubled by the threat of layoffs, employees are reeling from a sense of powerlessness and, in turn, fear. But that fear isn't necessarily pushing them to work harder. Fear can be paralyzing, leading to lowered productivity. If, as a manager, you are not communicating about your business and people are worried about losing their jobs, well, that is about as unmotivating as it gets.

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Principles of Change: The First of Nine

Principles of Change: The First of Nine

After interviewing people going through all types of change -- whether it be losing a job, divorce, a cancer diagnosis, becoming a new parent or starting a business -- I noticed that there were some very similar patterns, behaviors and attitudes among people who are good at change. I discovered nine principles I want to share. Principle 1: People who successfully navigate change have positive beliefs.

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Should I Stay or Should I Go Solo?

Should I Stay or Should I Go Solo?

Some people are best suited to ad agency life, others will thrive as freelances or consultants. Martin Bihl helps you decide which group you're in.

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Bolster Your Career at Every Level

Bolster Your Career at Every Level

Even under these circumstances, many of us are seeking a career, not just a job. But finding a way to build a career in one of the worst job markets in decades is a new challenge -- and many of us are not quite prepared for what that entails. Here's how to say ahead at every level.

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Martin Agency: We'll Pay You to Hire Talent We Laid Off

NEW YORK (AdAge.com) -- When client cutbacks drove the Martin Agency to cut 5% of its staff, each of the 24 affected employees received a severance package, plus an offer: The agency is promising to pay prospective employers one half of the first month's salary, up to $4,000, for any laid-off employee hired by May. It may not sound like much, but collectively, that's a commitment of nearly $100,000 -- not exactly a drop in the bucket for any agency in these cash-strapped times.

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Hiring? Make Sure the Fit Is Right

Hiring? Make Sure the Fit Is Right

It's important to get the fit right, both for your business and for the people you bring in to it. But how do you do that? Here are 10 simple truths that can help.

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The Importance of Becoming Good at Change

The Importance of Becoming Good at Change

Getting good at change is becoming one of the most important competitive advantages for a company. What you need to understand is that companies don't change -- people change. That said, if you can learn how to get good at change, you will be indispensable to your company.

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How One Agency Is Doing More for Jobless

How One Agency Is Doing More for Jobless

NEW YORK (AdAge.com) -- After seeing advertising job losses mount in its home city of Toronto, an independent agency is trying to mitigate the devastating effects of the recession in Adland.

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Laid-Off Copywriter Turning Blog Into Job Site

Laid-Off Copywriter Turning Blog Into Job Site

NEW YORK (AdAge.com) -- Job seekers, take heart: Erik Proulx plans to set you up. The former senior copywriter at Arnold, Boston, is in the process of transforming his 3-month-old blog for the advertising industry's growing pool of unemployed, Please Feed the Animals, into what he hopes becomes the de facto industry job site.

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Job Fair Gone Bad

Job Fair Gone Bad

Diversity. I have always struggled with embracing this term because it is very often used too loosely and used to fulfill a need. "We are an equal-opportunity company." No, you are not. You favor cupcakes over capabilities. You pamper already bloated egos. You love the self-promoters.

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How to Work With a Recruiter

How to Work With a Recruiter

So you've answered the phone and made an appointment. What's next? Here are 10 basic rules you can follow when dealing with a recruiter.

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What CMOs Want in Candidates -- but Don't Get

NEW YORK (AdAge.com) -- If you are going after a marketing position, you might stand a better chance of landing the job if you emphasize your creative-thinking and leadership skills. At least, that's what you could take away from an Epsilon survey out yesterday, which found that nearly 40% of chief marketing officers are dissatisfied with the availability of qualified candidates for marketing positions.

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What to Do After You've Been Laid Off

What to Do After You've Been Laid Off

You did all you could to avoid getting canned, but in the end, you were one of a handful asked to pack up and head on down the road. In this economy, you're in good company, as it's not just underperforming employees who are getting the ax. But just because you lost your job doesn't mean you don't have a job to do. Now is not the time to wallow in your plight and slip into obscurity -- and out of contention for that next plum gig, which can be yours if you follow these six steps to make it happen.

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Recruiting Top Talent in a Downturn

Recruiting Top Talent in a Downturn

Things have changed. Stability and job security are now more important than perks and compensation. But that doesn't mean it's an employer's market.

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What to Do When a Headhunter Calls

What to Do When a Headhunter Calls

I understand that everyone is busy, and today, more than ever, employees are asked to work harder with less support, so it is easy to put a recruiter's message on the bottom of the pile. But everyone's first priority, especially in today's volatile market, ought to be themselves.

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How to Become a Shortcut

How to Become a Shortcut

It's harsh, but true: If you're not a shortcut to something or someone in business, you're taking up too much space and you will be replaced. But frame yourself (or your agency) as a "shortcut" and customers will use your services without hesitation.

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Yes Virginia, There Are Advertising Jobs

Yes Virginia, There Are Advertising Jobs

As Organic's director of talent acquisition, I've been swamped with requests from friends and strangers: "How do I find work in this economy?" The truth is, there are still some positions out there. But now more than ever, it's important to be strategic and persistent in your job search and to continue to upgrade your skills. The following are my own top 10 recommendations to help ensure your pursuit is successful:

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Five Signs Layoffs Are Imminent

NEW YORK (AdAge.com) -- Ad Age checked in with some career gurus and employment strategists for five of the most common cues of an imminent round of cuts.

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The Executioner's Tale

The Executioner's Tale

YORK, Pa. (AdAge.com) -- The flailing economy is taking a terrible toll on employees seeing their jobs cut, but it's also affecting the person wielding the hatchet: the boss. But that doesn't give managers the right to start complaining publicly.

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What to Do When Your Friends Get Laid Off and You Don't

What to Do When Your Friends Get Laid Off and You Don't

NEW YORK (AdAge.com) -- They are your colleagues, acquaintances and, in some cases, close and trusted friends thanks to the natural bonds formed by the close spaces of a work environment. Now they've been laid off. And you're not.

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