December 18, 2008
NEW YORK (AdAge.com) -- The party for recently downsized media professionals Wednesday night was hardly as morose as it could have been. Plenty of guests, of course, helped liven things up. The organizers, the American Society of Shit-Canned Media Elites, had also wrangled a liquor sponsor, Pink Spirits, that adds caffeine and guarana to its vodka.
December 15, 2008
NEW YORK (AdAge.com) -- There are thousands of college students with advertising or marketing degrees set to graduate in 2009 -- entering directly into the headwinds of a recession that has claimed 41,500 advertising, marketing services and media jobs since November 2007, according to Ad Age estimates. So what's an advertising/marketing grad to do? We offer five tips.
December 10, 2008
NEW YORK (AdAge.com) -- The 1,500-person round of layoffs at Yahoo began today and, so far, sales and marketing, content, engineering and administration have all been affected, including at Yahoo-acquired companies such as Right Media Exchange and Maven Networks. And the downsizing is all being played out across the blogosphere, in some cases in near real time.
December 02, 2008
They teach you how to design. They teach you how to write. They teach you how to take a client to lunch, and they even teach you how to get a job. But no one ever teaches you how to be fired. So in these perilous times, if you are one of the folks recently employment-free, let me be among the first to welcome you to your new life.
November 03, 2008
NEW YORK (AdAge.com) -- Before they make a purchase, 93% of Americans consult their co-workers for advice, according to a new study from Big Research on socializing in the workplace.
November 03, 2008
NEW YORK (AdAge.com) -- Job rotation is not a new concept, but it is seeing a bit of a renaissance.
October 29, 2008
As an executive recruiter, I often speak with executives who receive offers, and nine times out of 10 the first question they ask me is: "How and when do I give notice?" It's a good question on many levels because how and when someone resigns can have a major impact on a future career path.
October 20, 2008
NEW YORK (AdAge.com) -- The tumult on Wall Street could send résumés fluttering to an unexpected place: Madison Ave.
October 15, 2008
Specialists are in demand today among agencies and chief marketing officers. But millennials see themselves as inherently generalist: They want to do it all, and they want to do it all now. How do we reconcile these opposing desires?
October 15, 2008
NEW YORK (AdAge.com) -- The newest social network making the rounds at one of the world's biggest ad-buying conglomerates is not really a social network at all, but an online training program that looks an awful lot like one. Two weeks ago Group M introduced mspace, a play on the name and style of News Corp.'s MySpace, in an attempt to get its 3,600 employees on the same page when it comes to interactive advertising know-how. It's the company's first big foray into online training, and it's an ambitious one.
October 13, 2008
"Drink responsibly." Talk about an oxymoron. Haven't we already got enough responsibility in our lives? Kids. Job. Clients. Decisions. Paying bills. Making deadlines. Watching your weight. Mowing the lawn. Filling the tank. Initiating foreplay. Then there's moral responsibility, civic responsibility, fiduciary responsibility. Don't you just want to say "Screw responsibility" sometimes? Those times were made for drinking.
October 06, 2008
NEW YORK (AdAge.com) -- While the traditional coffee fix doesn't look like it's going away, an increasing number of people in the ad world are turning to exercise and other forms of fitness to keep their minds sharp and their focus in line.
September 29, 2008
For people who want to start their own successful companies, the part-time path to full-time success has become an increasingly common business strategy. In fact, based on my own experience and that of other entrepreneurs, I've come to believe that starting part time carries major advantages.
September 26, 2008
NEW YORK (AdAge.com) -- Advertising's best and brightest took a backseat to advertising's future Wednesday afternoon at the New York Times Center. Several hundred students from 28 New York City public high schools assembled to present original marketing strategy mock-ups.
September 22, 2008
Ever wonder what your millennial employees are thinking but not saying?
September 15, 2008
Job changes stir up many emotions, but once you've given your notice -- or digested the news that your services will no longer be needed -- it's time to become a change optimist and look forward.
September 08, 2008
Employers should recognize that challenges in a downturn can be mitigated if they view employees with the same critical eye as they view customers.
August 25, 2008
NEW YORK (AdAge.com) -- Recruitment for SDSU's sports M.B.A. program has been done almost entirely through Facebook since June, two months before the coming application season began.
August 11, 2008
Successful marketing -- meaning successfully getting someone to emotionally engage and buy into a story -- always depends on the degree to which people connect.
July 28, 2008
There are ways to re-engage and motivate staff during a restructuring of your agency. Here are five tips.