December 28, 2009
As marketers continue to steer their dollars toward a digital approach, traditional workers are left scrambling to transition their skills. And the digital era is creating new jobs that recruiters are having difficulty finding talent for. One such area of job growth is social media and the evolving role of a "community manager." This role may be an ideal career move for out-of-work copywriters or journalists.
December 28, 2009
CHICAGO (AdAge.com) -- The advertising and media industry has eliminated 187,500 -- one in nine -- jobs since the recession began in December 2007. Employment is down 19.1% from its peak in the 2000 tech bubble. But there's a glimmer of hope. The industry in October eked out a gain of 2,200 jobs, the first positive month in a year.
December 21, 2009
While ad industry jobs are scarce and candidates are plentiful, it's more difficult than ever to stand out from the crowd. A cover letter that I received recently does exactly that.
December 15, 2009
Your résumé has to make sense in terms of your career. The number of jobs you take should be determined by what you want to accomplish in your career. You need to determine what experiences you wish to have in order to achieve your personal goals. It's as simple as that.
December 14, 2009
2009 was a tough year and many found themselves out of a job. Here are 10 career paths ad professionals, by virtue of their skills and training, are suited for.
December 10, 2009
I've interviewed thousands of people going through all types of change, and I've noticed some very similar patterns, behaviors and attitudes in people who are good at change. I've discovered nine principles. Here, then, is the next one: People who successfully navigate change use empowering questions and words and think better thoughts.
December 07, 2009
Agency executives wax poetic about brands' power in driving business, imploring clients to spend more on communications. Yet the same practitioners seem to see little compelling reason to regard themselves as brands. It's ironic.
December 01, 2009
NEW YORK (AdAge.com) -- In a recent interview with Ad Age, Monster CMO Ted Gilvar talked about his own transition to chief marketer, the brand-building initiatives he's been focused on and how the recession could be a unique opportunity for Monster -- if it can find people jobs in this environment.
November 23, 2009
It's the end of the year. The job market is tight because of the depressed economy; still, it's a good time to evaluate your current situation and set your goals for 2010. But how can you tell it's time to begin a job search? By watching for the 10 tell-tale signs.
November 18, 2009
Rishad Tobaccowala and Simon Mainwaring are featured guests of this year's Executives in Residence program at the University of Oregon School of Journalism and Communication, Nov. 18-20.
November 18, 2009
NEW YORK (AdAge.com) -- Industry layoffs are rampant; colleagues are dropping like flies. Still, some stand the test of time and circumstance. Who are these people, and what skills and qualities are keeping them in the mix? Donald Minnick, a clinical psychologist and organization consultant, set out to answer that question in his new book, "Survive Downsizing: How to Keep Your Job and Become Indispensable to Your Company."
November 16, 2009
Banning social media is simply a bad idea. Many agencies report partnering with marketing clients to develop social-media strategies, only to discover that clients themselves are unable to access key sites from their work computer. Marketers are at a clear disadvantage when they don't have first-hand usage insight and experience with social-media channels.
November 16, 2009
NEW YORK (AdAge.com) -- Ad Age interviewed nearly two dozen recruiters to compile a picture of what the market looks like today. While some areas are proving hotter than others, hiring is bouncing back, albeit slowly, across most categories and experience levels. A number of recruiting firms report that even though the fourth quarter is a typically slow time of year, they are actively involved in multiple searches.
November 10, 2009
Building a network starts before you even have that first job. It's about understanding how your past, present and future are all linked together in ways that you might not recognize at the time. But trust me -- it all comes full circle.
November 03, 2009
Media and marketing firms are under increasing pressure to work smarter, faster and more cheaply. That, in turn, puts added stress on working moms in the high-octane advertising industry, of course. But you can keep it together. Doing so means developing goals that work for both you and your boss -- goals that help you succeed at work and at life.
October 28, 2009
Throughout my nearly two decades in the marketing industry, I've witnessed many different ways in which people have "moved on up" (apologies to Mr. and Mrs. Jefferson). And I firmly believe that you don't have to kiss ass or sell your soul, no matter the economic conditions, to get ahead. Rather, it almost always comes down to following 11 key principles.
October 26, 2009
The best person for a job may not necessarily have brand or category experience, but may have other skills which are far more important to the successful running of the business.
October 22, 2009
I've interviewed thousands of people going through all types of change -- job loss, divorce, a cancer diagnosis, a baby, a new business -- and I've noticed some very similar patterns, behaviors and attitudes in people who are good at change. I've discovered nine principles, and I'll highlight one of them in each of my columns in the next few months. Here, then, is the next one: Principle 5: People who successfully navigate change know that the quicker they accept a situation, the less painful it will be.
October 19, 2009
There's one bright spot in the beleaguered media and advertising employment scene: Google is hiring again. During its reassuring third-quarter earnings call, CEO Eric Schmidt announced that the worst was over and that it was a time to return to investing in both capital expenditures and people.
October 15, 2009
Sixteen undergrads from University of North Carolina are sacrificing their fall breaks to better understand brand strategy, and that means spending vacation at an agency. Durham, N.C.-based independent McKinney will host a brand-strategy workshop for journalism and mass communication students who applied to participate in the program developed in conjunction with the school and agency.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
