See our annual rankings of the most celebrated work, marketers and agencies, plus insights from the winners.
April 19, 2007
We all have our ups and downs at work. Some weeks we're super-productive. Other weeks, not so much. But how do you know when it's time to really make a move -- updating your portfolio and beginning the official career search? Here are five signs that should tell you when to pack it up and move on down the road.
March 19, 2007
Once the dominion of working mothers, leave benefits have swept through the ad industry. Many shops are offering fathers at least two weeks' paid vacation -- despite no legal requirement to do so -- with many agencies adding the benefits in the mid-'90s. Paternity leave is helping spawn a new breed of adman: less BlackBerry and more BabyBjorn.
March 15, 2007
Resume-building isn't what it used to be. The marketing resume that once boasted impressive titles at well-known companies has been eclipsed by one that showcases direct contributions to both top- and bottom-line results. Today and even more so in the future, the successful CMO will boast a resume that displays aptitude in pivotal new roles: digital catalyst, customer advocate and global translator, as well as legacy builder, business driver and humble luminary. Talk about a multifaceted job. Tomorrow's CMO will be called upon to contribute to corporate growth as never before.