March 15, 2007
Resume-building isn't what it used to be. The marketing resume that once boasted impressive titles at well-known companies has been eclipsed by one that showcases direct contributions to both top- and bottom-line results. Today and even more so in the future, the successful CMO will boast a resume that displays aptitude in pivotal new roles: digital catalyst, customer advocate and global translator, as well as legacy builder, business driver and humble luminary. Talk about a multifaceted job. Tomorrow's CMO will be called upon to contribute to corporate growth as never before.