October 15, 2009
As we enter the fourth quarter the advertising and media landscape shows as much certainty as the weather. Agencies continue to let staff go but, perhaps confusingly, in some cases, are hiring in numbers. As a recruiter, I can vouch for a re-engineering process that all agencies are grappling with, albeit from different perspectives. And as a result, there are a number of clear trends emerging for the jobs market as we enter fall 2009.
October 12, 2009
CHICAGO (AdAge.com) -- The case of a former Starbucks marketing executive who allegedly violated his non-compete agreement to accept a job with Dunkin' Donuts may be the best example of one truism: employees go to work for competitors all the time. But if a company takes precautions, including a non-compete agreement, appropriate conditional severance and putting competitors on notice, that can't happen, right?
October 12, 2009
NEW YORK (AdAge.com) -- As demand rises for digital campaigns and branded apps, shops are scouring for creative technologists: a rare breed familiar with technology and conversant with new forms of media, but also able to translate that know-how into compelling digital-branding vehicles.
October 08, 2009
LONDON (AdAge.com) -- Integrated-marketing agency Iris has launched a recruitment initiative called The Bunker, which includes a commitment to be the London Greenhouse agency for the Miami Ad School. The Bunker launched this week with nine students from the Miami Ad School, but is already making plans to expand beyond this remit. Iris is using its Greenhouse status as a springboard to create a 10-week intensive training scheme for creative people from around the world.
October 07, 2009
NEW YORK (AdAge.com) -- Amanda Vendal has spent the past 17 years working at one of the largest independent shops in the country, Richards Group. Early on, she developed a knack for being a talent scout, and today she serves as one of three full-time recruiters Richards currently employs at its Dallas headquarters. Ms. Vendal took some time to tell us what she's up to these days -- which, even in this economy, includes hiring.
October 06, 2009
NEW YORK (AdAge.com) -- While layoffs remain a fact of industry life right now, at least one recent survey underscores the edge digital-savvy prospects have when it comes to the few job opportunities that are available.
October 02, 2009
During an average week, a recruiter reviews countless resumes, responds to hundreds of e-mails, conducts phone screens, video interviews and in-person interviews -- all to find one perfect candidate match. The sheer volume of work has been exacerbated by high unemployment and a down economy. For job seekers, this means a change in job-search approach. Rather than the "find a job" mentality, job seekers must focus on being found.
September 28, 2009
There is no shortage of criticisms about the way advertising agencies hire and nurture talent. But to what degree is the much-criticized "people under-utilization" at agencies brought about by the diktats of clients?
September 21, 2009
There are plenty of wonderful, non-agency executives who have succeeded at ad agencies. Their success has been predicated upon appropriate hiring.
September 15, 2009
As an advertising lawyer, I know that times are tight and marketing budgets have been slashed. So in the hopes of single-handedly lifting our nation out of this recession, I am providing my own mini stimulus package: a list of the seven biggest risks to your company when using social media.
September 09, 2009
Individuals in jobs with which they are unhappy will often let the situation continue (possibly out of fear) until this seriously affects the quality of their work. Here's some advice on how to maximize your job prospects by being clear about what it is you want to do.
September 04, 2009
The time calls for expert generalists, all-rounders or "Pi-shaped" talent.
September 02, 2009
The fourth principle of change: People who successfully navigate change give themselves permission to be human. They feel their emotions and know how to move through them.
August 31, 2009
Why are there so few women creative directors? Creative women have not enjoyed the level of success women have found in every other advertising-agency department. Certainly some have succeeded, and research has sifted out the traits they share: great creative talent, a competitive nature, resilience and an outgoing personality. They are politically astute, primarily focused on career and/or childless. Aha, and there we have it: Gender isn't really the issue; motherhood is.
August 26, 2009
NEW YORK (AdAge.com) -- Boulder Digital Works, a new digital graduate program starting this fall at the University of Colorado at Boulder, will give students a chance to have ad celeb Alex Bogusky as a teacher and get a taste of progressive interactive schooling imported from Sweden.
August 25, 2009
CHICAGO (AdAge.com) -- Papa John's has tapped Andrew Varga as its first chief marketing officer. A 21-year veteran of Brown-Forman, Mr. Varga was most recently senior VP, director-marketing for the company's wine and spirits business in North America.
August 20, 2009
Many of the people I work with have been "left behind" (after others have been laid off) and told to "work smarter." Dealing with the remorse for others' loss, missing colleagues and that vulnerable feeling of wondering when the other shoe will drop are enough, but having to "work smarter" too? Right about now might be a good time to freshen the well of ideas on how to keep working smarter and improve the solutions for the problems we're solving.
August 17, 2009
More often than not, the ad agencies that hire us assume that because we are advertising recruiters all they have to do is tell us the job title and the name of the account. The result? A process that takes far too long. Here are some tips to help reduce the time it takes to find the right candidates.
August 12, 2009
LONDON (AdAge.com) -- Lander Janssens, online art director at Proximity BBDO, was tasked by the agency's board to find the brightest graduates, and he came up with a new recruitment process to widen the 2-year-old agency's talent pool. His idea was to set up the Farm: an agency-within-an-agency in which 12 young recruits will get a chance to work on many of Proximity BBDO's top accounts, including Pepsi, Nestle and ING.
August 11, 2009
NEW YORK (AdAge.com) -- Recognizing the increasingly blurred lines between business, design and branding, New York's School of Visual Arts has created a branding master's program intended to teach designers marketing-speak.