May 28, 2009
To stand out in an environment where it seems that everyone is talking but no one is listening, forward-thinking Fortune 500 companies are trying a new tack: They're tapping into the personal brands of their most inspiring, effusive and public executives. In fact, rather than being viewed as renegade moonlighters, motivational speakers at companies such as Deloitte, Nike and Pitney Bowes have become their company's most coveted brand ambassadors.
May 26, 2009
BATAVIA, Ohio (AdAge.com) -- When Procter & Gamble Co. launched a summer internship program called FAST in 1997, the interns' projects helped spawn a widely publicized summit on interactive marketing that the company hosted in Cincinnati less than a year later. FAST the internship has continued these dozen years since as an exercise for an elite corps of P&G summer interns, albeit more quietly. But it resurfaced publicly recently, on the brightest, shiniest manifestations of interactive marketing today: Facebook and Twitter.
May 19, 2009
The economic slowdown offers an opportunity for employers to rethink their culture, while providing incentives to innovative employees to position the agency for rapid recovery and sustainable success.
May 18, 2009
NEW YORK (AdAge.com) -- We may be in a recession, but this year's batch of Crispin Porter & Bogusky interns will be getting fatter paychecks. Not that the agency itself will be funding the pay increases for the 40 young talents who will slog away in its Miami and Boulder offices on accounts such as "Guitar Hero" and Burger King. Rather, Crispin has launched an eBay auction for their services.
May 12, 2009
I've interviewed thousands of people going through all types of change -- job loss, divorce, a cancer diagnosis, a baby, a new business -- and I've noticed some very similar patterns, behaviors and attitudes in people who are good at change. I've discovered nine principles, and I'll highlight one of them in each of my columns in the next few months. Here, then, is principle two -- The Change Guarantee: From this situation something good will come.
May 07, 2009
NEW YORK (AdAge.com) -- While most agencies are calling for layoffs, cutbacks and hiring freezes to survive the recession, public-relations agency Peppercom is relying on the unconventional: stand-up comedy.
May 05, 2009
It's a tough market out there. Jobs are hard to come by. But they do exist. And if and when you do get an offer, you'd better know how to handle it so that you get the best possible deal for yourself.
April 22, 2009
We hang on to hope against hope that this isn't really happening. Maybe the phone will ring. Maybe so-and-so HR lady will return the e-mail. Maybe it slipped the headhunter's mind that the creative director wanted an interview. Maybe it will rain. Those who choose to stay put in their once-upon-a-pond are discovering just how hungry the vultures are getting.
April 20, 2009
NEW YORK (AdAge.com) -- Ad agencies and media companies are looking a lot more like CPA firms these days, thanks to a slew of recession-related changes that mean longer workweeks and fewer perquisites such as access to car services and free coffee.
April 13, 2009
NEW YORK (AdAge.com) -- In a sign that portfolio schools are trying to beef up their digital chops, the Miami Ad School has teamed up with digital shop R/GA for an in-agency training program.
April 08, 2009
It's almost graduation time and there you are, fresh from one of the many great college programs out there and you happen to be looking for a gig in the middle of this economic disaster. You have two options. Be a victim or be a survivor who sees this market as a time to do the important foundation-building that will lead to a thriving career.
April 07, 2009
Things are tough out there. There are lots of good people looking for jobs -- many are working and, of course, many are not. The competition is fierce, even just to get an interview. Virtually everyone looking for a job wants to meet people who might influence their being hired. The number of people networking is overwhelming for recruiters, corporate executives and human-resources professionals.
April 06, 2009
CHICAGO (AdAge.com) -- Some agencies are actually hiring in this recession, which raises complications of its own: how to wade through the throng of highly qualified applicants, and how to navigate the tricky business of bringing on people to service a newly won account after you've let others go on one that's been lost.
March 31, 2009
Little more than nine months ago, at digital agency Organic, we began to incorporate Twitter into our social-media recruiting strategy. Today more than 75% of our jobs are placed solely on social-media sites such as Twitter. Why are we weaning ourselves from traditional job boards? Simple: We get results from social-networking tools -- with no expense.
March 31, 2009
NEW YORK (AdAge.com) -- AKQA co-Chief Creative Director Lars Bastholm is leaving the agency for Ogilvy North America, where he will assume the role of chief creative officer for digital for North America.
March 30, 2009
NEW YORK (AdAge.com) -- AKQA has hired Digitas Chief Operating Officer Jim Rossman to assume the same role at the San Francisco-based digital shop.
March 30, 2009
Looking for a job? So are a lot of people. That's why you can't afford to make a single misstep. Here are five to avoid at all costs.
March 25, 2009
PepsiCo's Gatorade G2 is attempting to show that "everyone can be an athlete." But the real message that's being communicated is that you're simply not doing your best if you've received a pink slip or can't make a mortgage payment.
March 24, 2009
NEW YORK (AdAge.com) -- The Advertising Research Foundation is launching an online career center to assist employers and industry professionals in their searches.
March 24, 2009
In the current recession, your clients may change, your duties could shift and your job might go away, but one thing that's permanently attached to you is your professional reputation.
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