Many marketers are depleting their multicultural budgets to plow more into digital, yet multicultural consumers are key influencers in the digital space.
Despite a shift away from multicultural targeting, new studies show it's a mistake for marketers to assume that races see eye to eye.
Love between a black man and black woman is a big deal in the black community, but where is it in the media or in ads?
Asian Lunar New Year is here, marked by advertisements and marketing campaigns to mark the auspicious season.
Not many Super Bowl ads had Hispanic cultural cues, but a few were outstanding at merging ethnic and mainstream.
Edye Deloch-Huges notes that it felt like her farming heritage was left out of one of this year's most popular Super Bowl spots.
An internet radio study suggests that brands mix mass and specialized marketing to reach the young, diverse Hispanic community.
Carol Watson finds the spot funny, and thinks Tim Mahoney did his homework before releasing the ad.
Caribbean group says ad actually honors Jamaican culture and that it should go on.
Cash-strapped advertisers may hail Univision's new internal agency, but expect its research to be self-serving, not objective.
The growing Hispanic market suffers from a seriously flawed system for sales-data collection that keeps investment way too low.
Gun advertising stays mostly out of the eye of the mainstream, but it's helping to fuel a culture of violence.
As America goes increasingly multicultural, we must re-engineer brands to adapt.
A new Nielsen report measures the depth of the Asian-American market segment, the nation's largest growing multicultural consumer group.
Big Tent contributors debate whether ad industry will note the 'demographic shellacking' the GOP took this election?
Inspiring highlights and great advice from the ANA Multicultural Conference -- one of the few "must-attend" meetings in the Hispanic space.
Why is Black Entertainment Television running an ad that opposes Obama's re-election and gay marriage, when it doesn't have to?
Contrary to popular belief, it's not racial or ethnic identity that sets minorities' response to a brand, but how welcoming they feel it is.
With new legislation, once excluded consumers will need to be taken seriously.
A social-media campaign to discourage distracted driving by teens is created by a teenager entering an auto dealer's contest.