Big In Print
The Big Tent
Multicultural Is the New Mainstream for Brewers in Search of Growth
In an emerging multicultural strategy, brewers are making fewer overt appeals to African-Americans and Hispanics in targeted media.
May Is Time to Celebrate Asian-Pacific American Heritage
What can your company do to learn more about this group's achievements and contributions?
Romney Brand Is Tainted by Gay Aide's Resignation
The Romney campaign risks a significant backlash from gay and lesbian consumers.
Who's to Blame When an Ad Incites Anger?
Launching a campaign is like launching a nuclear missile: both the agency and the client have to turn their key. So when a campaign goes awry, such as Ashton Kutcher's recent "brownface" Popchips ad, it's unfair for the client to implicate the agency.
Romney Seeks to Chip Away at Obama's Grip on Hispanic Vote
Republican Mitt Romney not likely to win majority of Latino vote, but modest gains could hurt Obama campaign.
Anil Dash Pops Off About Ashton Kutcher's Going 'Brownface' in Popchips Ad
Anil Dash ripped into Popchips after the company posted a video of Ashton Kutcher in what the tech guru called 'brownface.' But a call from the founder smoothed things over.
Interpublic Staffer Files $50M Discrimination Suit Against Holding Company
Joy C. Noel has filed suit against Interpublic, Chairman-CEO Michael Roth and other execs, and is seeking $50 million in damages.
New York City Comptroller Pressures Ad Holding Firms to Release Diversity Stats
City officials are once again demanding that ad holding companies disclose data pertaining to the diversity of employees, and so far, they've been met with little success.
Is There Such a Thing as Hispanic Identity? Despite All the Variety, Yes.
A Pew study shows that certain values will outlast shifts that come with acculturation.
Are You Ready to Capitalize on the Rise of Hispanics as a Mega Buying Force?
Megatrends in the economy, housing and education point to Latinos as the consumer powerhouse reshaping America.
Arbitron Case Shows You Can't Trust Multicultural-Audience Ratings
A settlement between the company and the California Attorney General is a wake-up call to users of media ratings.
Affluency Survey: Diversity Among Affluent Americans
Affluent Americans are less ethnically diverse than the U.S. population as a whole, but they nevertheless reflect a tremendous diversity of culture, language and national origin.
BK Says Blige Ad Pulled Because of Licensing Issue, Will Resurface
Burger King is not backing away from an ad featuring Mary J. Blige singing about chicken, despite complaints that it feeds into stereotypes.
Water-Ballooning Scene From 'Mad Men' Actually Happened
That racist water-ballooning scene that kicked off the fifth season of "Mad Men"? Straight from The New York Times.
Silent Minorities: Industry Employees Speak Out About Adland Isolation
Impact Study results of 831 ad-industry professionals of various races and across general-market and ethnic shops are called "sad and concerning."
McCann Staffer Behind Million-Hoodie March to Protest Trayvon Martin Slaying
Daniel Maree, a digital strategist at the Interpublic Group of Cos. agency was the driver of a New York march.
Interracial Marriage Is Widely Accepted, But Not for Ad Families
America has changed in its demography and attitudes toward interracial marriage. That reality isn't yet reflected in ads but spells opportunity for marketers.
Who Is a Coward When It Comes to Race? 'Mad Men' Writers or Ad Industry?
Tanner Colby argues that "Mad Men" is "a show about advertising. And it is advertising, not 'Mad Men,' that is written by cowards."
Segregation in Aisle Seven: Big-Box Stores Relegate Black Hair Products to the Rear
In mostly black communities, big-box stores carry few hair-care products for blacks, and they are typically segregated in an "ethnic" section.
'Linmania' May Be Fading, But Its Lessons Linger
The lessons of several weeks of "Linsanity" remains as powerful as ever: Words can and do hurt people. And poor research can lead to marketing of demeaning stereotypes.
