According to feng-shui and numerology consultants, the Year of the Dragon will be a time for business growth, job creation and career change in the advertising industry. Asian soothsayers are also saying it will be an excellent time to seek a significant advancement at work.
A new book by Toure reminds us that improving one's African-American cultural IQ is crucial toward understanding the differences among black market segments.
Sociologists see possible early evidence of "ethnic attrition" or assimilation among Hispanics in a survey by the U.S Census in which race dominates identity.
Multicultural advertising executives review lessons of 2011 and look ahead to 2012.
Lowe's acted hastily in pulling ads from a Muslim-family reality TV show after a Florida group raised protests, at a time when the ad industry needs to promote dialogue.
Consumers expect to see diversity in advertisements, but stereotyped casts and situations can alienate multicultural consumers as well as mainstream whites
Bloggers for Ad Age's Big Tent comment on plans by Walmart and P&G to break up their multicultural units and make all business units responsible for diversity
The ANA Multicultural Marketing and Diversity Conference's record attendance reflects how vital multicultural marketing is to business. The key takeaway from Miami Beach: Think of multicultural marketing as global marketing, but focused one country.
What's the common denominator among nine marketers, including Toyota Motor Sales, Target, Ford Motor Co. and Scotts Miracle-Gro, that nabbed Multicultural Excellence Awards? Cultural insights and humor.
Want to have an effective multicultural budget? Take it "out of a silo and push it out into the business units," advises Walmart's Tony Rogers. "You've got to protect the budget and make sure it doesn't just dissolve away."
The Mexican celebration Day of the Dead scares off marketers with its name, but its growing popularity gives companies an opening to support Hispanic culture
Ad Age is now accepting submissions for our annual Multicultural Agency of the Year award, which honors the best shops targeting ethnic consumers.
Auto industry representatives at a panel on Hispanic marketing sponsored by J.D. Power and Associates share recent campaigns aimed specially at this population
In an excerpt from his new book, "The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy," Mr. Stoute describes how he explained millennials to marketers as less an age group and more of a mind-set.
Hispanic audiences are critical to the future of US media and marketing. Hispanics now account for more than 15% of the US population, and are projected to grow to more than 25% by 2050.
Jimmy Smith, the veteran creative behind high-profile branded entertainment efforts such as Gatorade's Replay and Nike Battlegrounds, is departing Omnicom Group's TBWA/Chiat/Day, Los Angeles to launch a new agency under Interpublic Group of Cos.
The One Club is holding a one-day career fair during Advertising Week to help boost the hiring of African-Americans in the ad industry.
Momentous changes are coming to the marketplace, as the Hispanic population grows fast, becomes a major force, and is less interested in assimilating than in discovering its roots.
It's no secret that the state of diversity in the advertising industry is abysmal. But what's been harder to get is how minority employees toiling in adland feel about the industry as a whole and what they think of agencies in particular.
Marketing targeted at ethnic groups in the consumer population is more important than ever, but marketers must use an updated approach that considers the fluidity of people's identity and huge demographic shifts in the marketplace
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
Is it a phone, a wallet or a mall? Mobile phones and tablets make it easier for consumers to research and buy. Learn who's already buying, how consume... More
Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn fro... More
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/... More
Learn the ideas and thinking behind this year's most winning work. This report also includes video links and the Winners List, complete rankings for m... More
How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, St... More
This white paper, produced with partner Kantar Media, examines the state of pharma marketing today, how digital information and social-media channels... More
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