The Big Tent
I'm not critical of Barneys for using Jay Z to attract customers, but is the store really prepared for more black shoppers?
The allegations at Barneys and Macy's pose questions for other marketers with strategies revolving around exclusivity, says David Morse.
Insight and discipline are required more than ever, speakers at the ANA's annual Multicultural Conference told attendees.
Two years after Walmart ended its multicultural marketing team in favor of a companywide focus, the 'Total Market' strategy has spread.
Diversifying contestants and a smaller world are benefiting a pageant that remains very traditional.
We heard from many Hispanic women reporting a sense of balance that might surprise those who need to "have it all."
If the ad industry wants to reach millennials, it needs to include them in decision-making.
The National Park Foundation has launched a site to celebrate the March on Washington 50 years ago today.
The landmark Supreme Court ruling inspired me to reflect on LGBT advertising and how it must adapt as societal acceptance progresses.
While most beverage makers focus on sponsoring sporting events, MillerCoors funds urban entrepreneurs with hot new ideas.
Though Hispanics are more engaged with mobile than any other group, brands offer few apps translated into Spanish.
MSNBC's coverage of the Essence Festival shows off the network's model commitment to appeal to diverse consumers.
Children in "Kids React" series don't take kindly to adult foolishness over a recent cereal ad.
Paula Deen's brand is crumbling now, but why did it survive when the queen of fat became a spokesperson for a diabetes drug?
The ad industry is behind on diversity recruiting, largely because it's too incestuous and fails to publicize job opportunities.
It's one thing to accept gay marriage and another to see it aggressively portrayed in ads on your iPhone.
Today's immigrants are keeping their cultural differences, and they want these to be represented in the media.
When it comes to race, Americans tend toward the binary. The truth is more complicated.
Despite racist commentary from YouTube viewers, survey shows consumers liked spot with biracial child.
May was Asian-Pacific Heritage Month, a good opportunity to recognize great strides this U.S. minority has made in advertising.