The Big Tent
January 24, 2012
A new book by Toure reminds us that improving one's African-American cultural IQ is crucial toward understanding the differences among black market segments.
January 10, 2012
Sociologists see possible early evidence of "ethnic attrition" or assimilation among Hispanics in a survey by the U.S Census in which race dominates identity.
January 02, 2012
Multicultural advertising executives review lessons of 2011 and look ahead to 2012.
December 14, 2011
Lowe's acted hastily in pulling ads from a Muslim-family reality TV show after a Florida group raised protests, at a time when the ad industry needs to promote dialogue.
November 17, 2011
Consumers expect to see diversity in advertisements, but stereotyped casts and situations can alienate multicultural consumers as well as mainstream whites
November 16, 2011
Bloggers for Ad Age's Big Tent comment on plans by Walmart and P&G to break up their multicultural units and make all business units responsible for diversity
November 14, 2011
The ANA Multicultural Marketing and Diversity Conference's record attendance reflects how vital multicultural marketing is to business. The key takeaway from Miami Beach: Think of multicultural marketing as global marketing, but focused one country.
November 08, 2011
What's the common denominator among nine marketers, including Toyota Motor Sales, Target, Ford Motor Co. and Scotts Miracle-Gro, that nabbed Multicultural Excellence Awards? Cultural insights and humor.
November 08, 2011
Want to have an effective multicultural budget? Take it "out of a silo and push it out into the business units," advises Walmart's Tony Rogers. "You've got to protect the budget and make sure it doesn't just dissolve away."
October 31, 2011
The Mexican celebration Day of the Dead scares off marketers with its name, but its growing popularity gives companies an opening to support Hispanic culture
October 25, 2011
Ad Age is now accepting submissions for our annual Multicultural Agency of the Year award, which honors the best shops targeting ethnic consumers.
October 25, 2011
Auto industry representatives at a panel on Hispanic marketing sponsored by J.D. Power and Associates share recent campaigns aimed specially at this population
October 17, 2011
In an excerpt from his new book, "The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy," Mr. Stoute describes how he explained millennials to marketers as less an age group and more of a mind-set.
October 14, 2011
Hispanic audiences are critical to the future of US media and marketing. Hispanics now account for more than 15% of the US population, and are projected to grow to more than 25% by 2050.
October 04, 2011
Jimmy Smith, the veteran creative behind high-profile branded entertainment efforts such as Gatorade's Replay and Nike Battlegrounds, is departing Omnicom Group's TBWA/Chiat/Day, Los Angeles to launch a new agency under Interpublic Group of Cos.
September 27, 2011
The One Club is holding a one-day career fair during Advertising Week to help boost the hiring of African-Americans in the ad industry.
September 22, 2011
Momentous changes are coming to the marketplace, as the Hispanic population grows fast, becomes a major force, and is less interested in assimilating than in discovering its roots.
September 21, 2011
It's no secret that the state of diversity in the advertising industry is abysmal. But what's been harder to get is how minority employees toiling in adland feel about the industry as a whole and what they think of agencies in particular.
September 16, 2011
Marketing targeted at ethnic groups in the consumer population is more important than ever, but marketers must use an updated approach that considers the fluidity of people's identity and huge demographic shifts in the marketplace
September 09, 2011
In response to a recent controversial post on Ad Age claiming marketing to ethnic groups is dead, the Association of Hispanic Advertising Agencies declares multicultural marketing is actually thriving.