The Big Tent
September 05, 2011
Multicultural marketing, in the traditional sense of the phrase, is dead. There, we said it. Call it what you like: "Armageddon," a "tipping point," a "paradigm shift." It doesn't matter. But here's how to move forward.
August 25, 2011
Will race play a more prominent role among Whites? How will a White culture develop within the context of a new mainstream that is in essence multicultural?
August 18, 2011
After blogs and Twitter users accused Nivea of racism for a print ad, the company yanked it and apologized on Facebook.
August 18, 2011
We aren't doing a good job of thinking and talking business first and marketing second.
August 16, 2011
PepsiCo's Quaker may prove an interesting test case in an attempt to woo Latino consumers.
August 09, 2011
I have been in a long-term relationship with multicultural marketing. And I feel like I'm still stuck with the word "boyfriend."
August 02, 2011
This year's ad for the AdColor Awards crosses from humor into fantasy.
July 28, 2011
While I enjoy and applaud seeing more Asians, Asian Americans and other people of color in broadcast commercials, I would prefer seeing them perform without resorting to tacky stereotypes, exaggerated foreign accents and broken English. There are so many ways to be humorous.
July 27, 2011
Are multicultural marketers losing the segmentation wars? That is, are they slowly and inexorably being sucked dry of their distinctness as they become more mainstream? Is cultural differentiation no longer the lever it was always thought to be?
July 20, 2011
The number of advertisements from the game featuring a person of color as creative director went from zero in 2010 to a whopping four in 2011.
July 19, 2011
The problem is that so much of the debate has focused on language and not enough on the "how to" of reaching U.S.-born Hispanics. What does being Hispanic mean to them?
July 12, 2011
Canada's Eska natural spring water has killed a marketing campaign depicting a faux aboriginal tribe following a public outcry accusing the Quebec-based company of racism.
July 07, 2011
Glover provides real insights into the not-so-fictional frustrations and sensitivities of black ad people.
July 05, 2011
David Calhoun, CEO of Nielsen, told the 1,400 attendees that he would encourage them all to spend 65% of their time "figuring out their Hispanic opportunity."
June 30, 2011
GroupM North America has named the first three honorees in the GroupM Diversity Scholarship program it established with City College of New York late last year as part of an ongoing effort to promote diversity and inclusion within the media and advertising industry.
June 28, 2011
Everyone on our planet has an equally compelling stake in a green future. But not everyone thinks about "green" in exactly the same way. Fay Ferguson of Burrell Communications explains.
June 22, 2011
You don't have to be a rocket scientist to know that there are incredible health disparities in the Latino community. So why isn't the pharmaceutical industry reaching out to these consumers?
June 16, 2011
My shop was a labor of lust mostly. I adored advertising, concepts, teams, meetings, design. In spite of it all, I shut it down.
June 16, 2011
Being a YouTube Partner is great in every way, except one: the allowed, unblocked use of the n-word in the comments section on video pages.
June 02, 2011
The story of one 17-year-old should burn in the brain of every agency owner.