June 01, 2011
You'll not only learn more about the U.S. Hispanic market and U.S. Hispanic marketing, but you'll broaden your understanding of the world around you.
May 23, 2011
Trump's antics reminded me of my experiences as a young child living in the segregated South, but it did bring about some frank discussions about race in America.
May 20, 2011
If you're a magazine buff, this archive project from Ebony and Google is going to be right up your alley
May 06, 2011
Asian and Pacific Islander Americans represent 5% of the total U.S. population.
April 18, 2011
"One of the greatest propaganda campaigns of all time was the masterful marketing of the myth of black inferiority to justify slavery within a democracy."
April 11, 2011
Small shops can offer great mentors and help develop and nurture talent. But can they do anything to stop young employees from moving on to fatter paychecks?
March 23, 2011
To say that the widely accepted multicultural marketing paradigm is outdated would be an understatement.
March 22, 2011
Hispanic men shower more often, like product, appreciate advertising -- and price isn't an obstacle. This should be a major a-ha moment for marketers.
March 16, 2011
As someone who has just returned from Japan, I was shocked to hear that a comedian would even think about making jokes about what had just occurred.
March 11, 2011
The stories we tell and the way we tell them are still skewed toward an aging population's perspective, predominantly male, predominantly white.
March 04, 2011
The Boomerang Effect, a campaign by Serve 60 and the Marcus Graham Project, is hosting networking events in 12 U.S. cities over Daylight Savings Weekend, March 11-13, encouraging advertising and media professionals to get involved in community service by volunteering the 60 minutes they'll gain that weekend to work with youth organizations.
March 03, 2011
Forty years ago, UNCF and Y&R got together to create "A Mind Is a Terrible Thing to Waste" to promote equal opportunity and education for African Americans who wanted to go to college. Today, after garnering $1 billion in ad support and putting more than 350,000 African-American students through college, the campaign is still going strong. Y&R'S David Sable looks at this history of this iconic effort.
March 01, 2011
It was just another typical New York City advertising dust-up. A Texas-based anti-abortion group put up an ad in Manhattan that read, "The most dangerous place for an African American is in the womb." This was a message not to be tolerated in New York. So the sign came down.
February 25, 2011
The onus is completely on multicultural agencies to prove they're not to be reduced to sardonic footnotes in the annals of advertising history.
February 08, 2011
The beginning of February marks the start of the official Asian Lunar New Year season. In some cultures, such as Chinese, it is the Year of the Rabbit. In other cultures, such as Vietnamese, it is the Year of the Cat. Many companies and governmental agencies recognize that the Asian Lunar New Year is observed by a large and growing number of their customers.
February 03, 2011
Last week Google hosted its first Marketing Forum dedicated to the U.S. Hispanic Market. Braving the streets of New York after almost 20 inches of snow, several hundred professionals from the U.S. Hispanic marketing community showed up and that's because when Google talks, people listen.
February 01, 2011
As marketers continue to drop traditional ethnic media and scramble to create the "ultimate cross-cultural digital experience and platform," one should take note of America's behavior on the web. Youth are everywhere on the web. But ethnic Internet users, both younger and older, are "congregating in spaces where there are people like them, or where they feel comfortable bringing people like them."
January 31, 2011
Not every Asian or Asian-American mother is an overbearing task master. And there are Tiger Moms in other cultures as well.
January 27, 2011
The One Club continues the momentum of its Creative Boot Camp this week as it hosts nearly 100 students at a four-day workshop for students of multicultural backgrounds. The program is sponsored by Publicis USA and Deutsch and features creative professionals from BBDO, New York; GlobalHue; Draftfcb; Dentsu America; JWT; and Ogilvy & Mather.
January 26, 2011
While music might not necessarily be the core idea for a campaign, in many cases music can help make it or break it, especially through its authentic use and application. Yet today's young adults no longer self-define by a particular genre of music, and fusionistas are particularly eclectic in their musical tastes.