The Big Tent

Just as People Adapt to Cultural Shifts, So Must Brands

Just as People Adapt to Cultural Shifts, So Must Brands

As America goes increasingly multicultural, we must re-engineer brands to adapt.

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Nielsen Measures the Depth of a Burgeoning Asian-American Market

Nielsen Measures the Depth of a Burgeoning Asian-American Market

A new Nielsen report measures the depth of the Asian-American market segment, the nation's largest growing multicultural consumer group.

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Will Voters' Message to the GOP Shake Up the Ad Industry, Too?

Big Tent contributors debate whether ad industry will note the 'demographic shellacking' the GOP took this election?

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Key Takeaways From the ANA Multicultural Conference

Key Takeaways From the ANA Multicultural Conference

Inspiring highlights and great advice from the ANA Multicultural Conference -- one of the few "must-attend" meetings in the Hispanic space.

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An Anti-Obama, Anti-Gay Marriage Ad on BET?

An Anti-Obama, Anti-Gay Marriage Ad on BET?

Why is Black Entertainment Television running an ad that opposes Obama's re-election and gay marriage, when it doesn't have to?

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Minorities Differ Much From Each Other, But Not When Reacting to Ads

Minorities Differ Much From Each Other, But Not When Reacting to Ads

Contrary to popular belief, it's not racial or ethnic identity that sets minorities' response to a brand, but how welcoming they feel it is.

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As More Minorities Get Health Care, Marketers Face New Challenges

With new legislation, once excluded consumers will need to be taken seriously.

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A Public-Service Campaign That Uses Teens to Reach Other Teens

A social-media campaign to discourage distracted driving by teens is created by a teenager entering an auto dealer's contest.

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How to Attract -- and Retain -- a More Diverse Agency Staff

How to Attract -- and Retain -- a More Diverse Agency Staff

Agencies struggle to find talent of diverse backgrounds, and a smartly run internship program really can help.

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Agency Run By High-School Students Wins Its First Client

Agency Run By High-School Students Wins Its First Client

The National Black Programming Consortium/BlackPublicMedia.org will work with IAM Advertising to promote its PBS documentary.

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The Sound of the Latino Future? It's English

The Hispanic market is rapidly changing, as an immigrant generation passes the baton to its U.S.-born children and English takes over.

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Finally, Black Media and Agencies Unite to Get Their Consumers a Fair Shake

Finally, Black Media and Agencies Unite to Get Their Consumers a Fair Shake

Black media and ad agencies that have tried for years to help marketers understand black consumers finally mount a united effort.

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GLAAD Announces Amplifier Award Nominees

GLAAD Announces Amplifier Award Nominees

This has been a big year for LGBT advertising and media, and the nominees for this year's GLAAD Amplifier Awards honor some of the new brands and campaigns that have made headlines for risking backlash in order to appeal to gay and gay-friendly consumers.

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Michelle Obama, Rahm Emanuel Make Gay Marriage a Selling Point at Convention

Michelle Obama, Rahm Emanuel Make Gay Marriage a Selling Point at Convention

Speakers at the Democratic convention are turning toward social issues to sway the American public.

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How I Got a Foot Through the Door of the Advertising Industry

How I Got a Foot Through the Door of the Advertising Industry

I owe my foot in the door to the ad industry to the multicutural internship. It showed me possibilities and helped me knock down barriers.

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The London Olympics Was a Shining Moment for Cultural Diversity

The London 2012 Olympic Games will be seen as a shining time for Team Multicultural USA, and specifically Team USA Latino.

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Marketers Need to Understand the Fallout Over Gabby Douglas' 'Do'

Marketers Need to Understand the Fallout Over Gabby Douglas' 'Do'

The shallow criticism, especially from blacks, of Gabby Douglas' hair spotlights the struggle that black women face over their identity.

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Of Course Networks Don't Reach Many Hispanics: Look at the Stereotypes on TV

Of Course Networks Don't Reach Many Hispanics: Look at the Stereotypes on TV

How can TV networks appeal to Hispanics when they portray Latinos in a stereotypical and often condescending way? 

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Marcus Graham Project to Transition to Year-Round Ad Incubator

Marcus Graham Project to Transition to Year-Round Ad Incubator

As MGP celebrates five years, it broadens scope -- with support from Dan Wieden and other industry heavyweights.

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Another Race Discrimination Suit Against Interpublic On the Way

Former HR staffer will allege widespread bias against African Americans and other 'dark-skinned' employees.

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