August 01, 2012
Author of "Some of My Best Friends Are Black" on the state of diversity in the ad industry -- and a problem raised by ethnic shops.
July 31, 2012
The ad industry doesn't fully embrace multicultural trends, party because academic courses don't reflect the shift.
July 26, 2012
A study by Terra USA shows how marketers can reach the growing Hispanic audience, which is especially receptive to digital and mobile.
July 24, 2012
"Vive Hoy," a translation of Pepsi's much-hyped tagline "Live for Now," will be the tagline seen on a spot launching this week on general-market and Hispanic networks.
July 17, 2012
Token merchandise is nice, but not donating to anti-gay groups would be better.
July 11, 2012
The "total-market" approach to ethnic groups is still in its gestation stage, causing confusion, but also potentially major results.
July 05, 2012
The Billion Dollar Roundtable is 18 corporations working to ensure that supplier diversity is integrated into business strategies.
June 28, 2012
After a couple months of silence, Mary J. Blige speaks out about her Burger King crispy chicken ad.
June 27, 2012
Lessons from the bashing of Pew's study of Asian Americans: Target, but reflect nuance, show consumers you respect their diversity.
June 15, 2012
Should soft-drink companies be faulted for targeting minorities? It's really just smart multicultural marketing.
June 08, 2012
Univision's entry into English-language TV is consistent with trends in the Hispanic market, where increasingly English rules.
May 25, 2012
Muse Communications is participating in 'The Pitch' -- and running an ad slamming the industry's lack of diversity.
May 21, 2012
In an emerging multicultural strategy, brewers are making fewer overt appeals to African-Americans and Hispanics in targeted media.
May 15, 2012
What can your company do to learn more about this group's achievements and contributions?
May 09, 2012
The Romney campaign risks a significant backlash from gay and lesbian consumers.
May 09, 2012
Launching a campaign is like launching a nuclear missile: both the agency and the client have to turn their key. So when a campaign goes awry, such as Ashton Kutcher's recent "brownface" Popchips ad, it's unfair for the client to implicate the agency.
May 07, 2012
Republican Mitt Romney not likely to win majority of Latino vote, but modest gains could hurt Obama campaign.
May 02, 2012
Anil Dash ripped into Popchips after the company posted a video of Ashton Kutcher in what the tech guru called 'brownface.' But a call from the founder smoothed things over.
April 20, 2012
Joy C. Noel has filed suit against Interpublic, Chairman-CEO Michael Roth and other execs, and is seeking $50 million in damages.
April 18, 2012
City officials are once again demanding that ad holding companies disclose data pertaining to the diversity of employees, and so far, they've been met with little success.
