The Big Tent

How Big-Time Marketers Commit to Diversity in the Supply Chain

How Big-Time Marketers Commit to Diversity in the Supply Chain

The Billion Dollar Roundtable is 18 corporations working to ensure that supplier diversity is integrated into business strategies.

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Mary J. Blige Finally Talks About Burger King Ad: It 'Crushed Me'

Mary J. Blige Finally Talks About Burger King Ad: It 'Crushed Me'

After a couple months of silence, Mary J. Blige speaks out about her Burger King crispy chicken ad.

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Why Is Pew Being Bashed for Its Glowing Study of Asian Americans?

Why Is Pew Being Bashed for Its Glowing Study of Asian Americans?

Lessons from the bashing of Pew's study of Asian Americans: Target, but reflect nuance, show consumers you respect their diversity.

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Hats Off to the Soft-Drink Industry for Giving Attention to Hispanics and Blacks

Should soft-drink companies be faulted for targeting minorities? It's really just smart multicultural marketing.

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Univision in English? Finally It Gets in Step With the Hispanic Market

Univision in English? Finally It Gets in Step With the Hispanic Market

Univision's entry into English-language TV is consistent with trends in the Hispanic market, where increasingly English rules.

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See the Spot: Muse Communications to Run Hard-Hitting Diversity Ad During AMC's 'The Pitch'

See the Spot: Muse Communications to Run Hard-Hitting Diversity Ad During AMC's 'The Pitch'

Muse Communications is participating in 'The Pitch' -- and running an ad slamming the industry's lack of diversity.

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Multicultural Is the New Mainstream for Brewers in Search of Growth

Multicultural Is the New Mainstream for Brewers in Search of Growth

In an emerging multicultural strategy, brewers are making fewer overt appeals to African-Americans and Hispanics in targeted media.

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May Is Time to Celebrate Asian-Pacific American Heritage

What can your company do to learn more about this group's achievements and contributions?

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Romney Brand Is Tainted by Gay Aide's Resignation

The Romney campaign risks a significant backlash from gay and lesbian consumers.

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Who's to Blame When an Ad Incites Anger?

Who's to Blame When an Ad Incites Anger?

Launching a campaign is like launching a nuclear missile: both the agency and the client have to turn their key. So when a campaign goes awry, such as Ashton Kutcher's recent "brownface" Popchips ad, it's unfair for the client to implicate the agency.

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Romney Seeks to Chip Away at Obama's Grip on Hispanic Vote

Romney Seeks to Chip Away at Obama's Grip on Hispanic Vote

Republican Mitt Romney not likely to win majority of Latino vote, but modest gains could hurt Obama campaign.

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Anil Dash Pops Off About Ashton Kutcher's Going 'Brownface' in Popchips Ad

Anil Dash Pops Off About Ashton Kutcher's Going 'Brownface' in Popchips Ad

Anil Dash ripped into Popchips after the company posted a video of Ashton Kutcher in what the tech guru called 'brownface.' But a call from the founder smoothed things over.

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Interpublic Staffer Files $50M Discrimination Suit Against Holding Company

Interpublic Staffer Files $50M Discrimination Suit Against Holding Company

Joy C. Noel has filed suit against Interpublic, Chairman-CEO Michael Roth and other execs, and is seeking $50 million in damages.

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New York City Comptroller Pressures Ad Holding Firms to Release Diversity Stats

New York City Comptroller Pressures Ad Holding Firms to Release Diversity Stats

City officials are once again demanding that ad holding companies disclose data pertaining to the diversity of employees, and so far, they've been met with little success.

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Is There Such a Thing as Hispanic Identity? Despite All the Variety, Yes.

A Pew study shows that certain values will outlast shifts that come with acculturation.

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Are You Ready to Capitalize on the Rise of Hispanics as a Mega Buying Force?

Are You Ready to Capitalize on the Rise of Hispanics as a Mega Buying Force?

Megatrends in the economy, housing and education point to Latinos as the consumer powerhouse reshaping America.

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Arbitron Case Shows You Can't Trust Multicultural-Audience Ratings

A settlement between the company and the California Attorney General is a wake-up call to users of media ratings.

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Affluency Survey: Diversity Among Affluent Americans

Affluent Americans are less ethnically diverse than the U.S. population as a whole, but they nevertheless reflect a tremendous diversity of culture, language and national origin.

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BK Says Blige Ad Pulled Because of Licensing Issue, Will Resurface

BK Says Blige Ad Pulled Because of Licensing Issue, Will Resurface

Burger King is not backing away from an ad featuring Mary J. Blige singing about chicken, despite complaints that it feeds into stereotypes.

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Water-Ballooning Scene From 'Mad Men' Actually Happened

Water-Ballooning Scene From 'Mad Men' Actually Happened

That racist water-ballooning scene that kicked off the fifth season of "Mad Men"? Straight from The New York Times.

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