The Big Tent
October 23, 2012
With new legislation, once excluded consumers will need to be taken seriously.
October 04, 2012
A social-media campaign to discourage distracted driving by teens is created by a teenager entering an auto dealer's contest.
September 25, 2012
Agencies struggle to find talent of diverse backgrounds, and a smartly run internship program really can help.
September 19, 2012
The National Black Programming Consortium/BlackPublicMedia.org will work with IAM Advertising to promote its PBS documentary.
September 18, 2012
The Hispanic market is rapidly changing, as an immigrant generation passes the baton to its U.S.-born children and English takes over.
September 12, 2012
Black media and ad agencies that have tried for years to help marketers understand black consumers finally mount a united effort.
September 11, 2012
This has been a big year for LGBT advertising and media, and the nominees for this year's GLAAD Amplifier Awards honor some of the new brands and campaigns that have made headlines for risking backlash in order to appeal to gay and gay-friendly consumers.
September 05, 2012
Speakers at the Democratic convention are turning toward social issues to sway the American public.
August 31, 2012
I owe my foot in the door to the ad industry to the multicutural internship. It showed me possibilities and helped me knock down barriers.
August 28, 2012
The London 2012 Olympic Games will be seen as a shining time for Team Multicultural USA, and specifically Team USA Latino.
August 21, 2012
The shallow criticism, especially from blacks, of Gabby Douglas' hair spotlights the struggle that black women face over their identity.
August 15, 2012
How can TV networks appeal to Hispanics when they portray Latinos in a stereotypical and often condescending way?
August 13, 2012
As MGP celebrates five years, it broadens scope -- with support from Dan Wieden and other industry heavyweights.
August 09, 2012
Former HR staffer will allege widespread bias against African Americans and other 'dark-skinned' employees.
August 01, 2012
Author of "Some of My Best Friends Are Black" on the state of diversity in the ad industry -- and a problem raised by ethnic shops.
July 31, 2012
The ad industry doesn't fully embrace multicultural trends, party because academic courses don't reflect the shift.
July 26, 2012
A study by Terra USA shows how marketers can reach the growing Hispanic audience, which is especially receptive to digital and mobile.
July 24, 2012
"Vive Hoy," a translation of Pepsi's much-hyped tagline "Live for Now," will be the tagline seen on a spot launching this week on general-market and Hispanic networks.
July 17, 2012
Token merchandise is nice, but not donating to anti-gay groups would be better.
July 11, 2012
The "total-market" approach to ethnic groups is still in its gestation stage, causing confusion, but also potentially major results.