The Big Tent
March 26, 2012
Impact Study results of 831 ad-industry professionals of various races and across general-market and ethnic shops are called "sad and concerning."
March 23, 2012
Daniel Maree, a digital strategist at the Interpublic Group of Cos. agency was the driver of a New York march.
March 16, 2012
America has changed in its demography and attitudes toward interracial marriage. That reality isn't yet reflected in ads but spells opportunity for marketers.
March 14, 2012
Tanner Colby argues that "Mad Men" is "a show about advertising. And it is advertising, not 'Mad Men,' that is written by cowards."
March 13, 2012
In mostly black communities, big-box stores carry few hair-care products for blacks, and they are typically segregated in an "ethnic" section.
March 12, 2012
The lessons of several weeks of "Linsanity" remains as powerful as ever: Words can and do hurt people. And poor research can lead to marketing of demeaning stereotypes.
March 08, 2012
After years of targeting Hispanic market separately, companies seeking efficiency are shifting to a general approach that includes ethnic groups.
March 06, 2012
In the end, this presidential election will depend on 15 key swing states where "Hispanic voters will represent the margin of victory."
March 02, 2012
Univision's reality show "Q'Viva" will air on Fox in three languages, with subtitles, an unusual sharing that merits attention of programmers and advertisers
March 01, 2012
Pat Buchanan's firing is a sign that his nativist views aren't OK on network TV, meaning that multicultural marketers are free to be much bolder in their work.
February 29, 2012
'Like most characteristics, ethnicity is an important identifier, but the degree of its importance can be very situational/contextual.'
February 28, 2012
'It was simply exciting. The ability to influence consumer behavior and understand consumer behavior was incredible.'
February 27, 2012
'Until there is more diversity in general-market agencies, there will continue to be a need for African-American, Hispanic and Asian shops.'
February 24, 2012
'There's a responsibility that I feel to ensure that I leverage the experience that I have and where I've been able to get to help others.'
February 23, 2012
"In a lot of ways, right now, black culture is seen as pop culture."
February 22, 2012
'There is [still] a need for African-American focused agencies. African-American consumers have their own distinct needs and wants.'
February 21, 2012
"They taught me that my work had to be 10 times tighter than the other cats in order to gain respect."
February 20, 2012
Rather than mark Black History month with yet another round of numbers that haven't changed, we figured we would simply talk to some African-Americans prominent in the industry seeking creative ways to sell things to consumers.
February 16, 2012
Peta saw Black History Month as the perfect time to file a lawsuit on behalf of Killer Whales, claiming that Sea World had enslaved them.
February 01, 2012
According to feng-shui and numerology consultants, the Year of the Dragon will be a time for business growth, job creation and career change in the advertising industry. Asian soothsayers are also saying it will be an excellent time to seek a significant advancement at work.