Commentary and analysis from Simon Dumenco

Would You Watch a 13-Minute Infomercial for 'The Dark Knight Rises'?

Would You Watch a 13-Minute Infomercial for 'The Dark Knight Rises'?

It's as much a celebration of director Chris Nolan as a "making of" promotion, but it's hard not to be sucked in by the spectacles glimpsed.

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What Took Us All So Long to Figure Out the Fatal Flaw in Zuckerberg's Law?

What Took Us All So Long to Figure Out the Fatal Flaw in Zuckerberg's Law?

Back in 2008, the founder of Facebook prophesized that with each passing year, people would share more and more on the web. But it turns out that there's a law that trumps Zuckerberg's Law: the Law of Diminishing Returns.

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Watch the First Promo for Katie Couric's New Talk Show

Watch the First Promo for Katie Couric's New Talk Show

The takeaway from this 30-second clip: Katie is America's sweetheart and a toothy bundle of joy.

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Gosh, You Mean I Could Work for Free for Kevin Spacey?!

Gosh, You Mean I Could Work for Free for Kevin Spacey?!

In the new new economy, everything is free and everybody works for free! Because it's a great way to get your name out there, of course.

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Check Out This Improbably Pretty Data Visualization of TV Ad-Airing Strategies

Check Out This Improbably Pretty Data Visualization of TV Ad-Airing Strategies

Is there some method to the insurance-ad inundation? This chart from Bluefin Labs says yes.

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Best Media of the Month: Dumenco's Top Seven

Best Media of the Month: Dumenco's Top Seven

It's time for a mini retrospective of the best media of the past 31 days, plus a brief peak at what's ahead for June.

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Are You on the 'Do Not Call' List? Want to Be on the 'Do Not Kill' List?

Are You on the 'Do Not Call' List? Want to Be on the 'Do Not Kill' List?

Amid outrage over the Obama administration's "Kill List," a petition on the White House's "We the People" system is asking for a "Do Not Kill List."

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The Ugly Truth About the Continuing Meltdown at The New York Times

The Ugly Truth About the Continuing Meltdown at The New York Times

The narrative in a New York magazine piece about Arthur Sulzberger and the ouster of CEO Janet Robinson is richly detailed, absurd and completely maddening.

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Instagram Is OK, But Photoshop Is Evil? The Truth About Digital Lies

Instagram Is OK, But Photoshop Is Evil? The Truth About Digital Lies

Instagram's real triumph is that it makes distorting reality a snap (or, actually, a tap). Quite simply, Instagram makes it easy to lie -- or at least fib -- visually.

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Facebook Investors Are 'ZUCKERS!' (Says Murdoch Tabloid)

Facebook Investors Are 'ZUCKERS!' (Says Murdoch Tabloid)

It's a schadenfreude moment for Rupert Murdoch, who snatched up MySpace for what then looked like a bargain, $580 million, and sold it for $35 million.

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It's Curtains for Google! And Facebook! And Tumblr! And ...

It's Curtains for Google! And Facebook! And Tumblr! And ...

When you're done tweeting or updating or pinning things or checking in, run for your lives, because the tech sky is falling!

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Six Totally Necessary Regulations That Go Into Effect Immediately

Six Totally Necessary Regulations That Go Into Effect Immediately

In keeping with the spirit of this, the Regulation Issue of Advertising Age, your Media Guy proposes -- nay, mandates -- a whole slew of new laws, bylaws, bi-laws, in-laws and bi in-laws.

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Believe The Hype? Four Things Social TV Can Actually Do

Believe The Hype? Four Things Social TV Can Actually Do

Two recent conversations I had with high-level media executives reminded me that not everyone understands the term "social TV."

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Thanks for Proving My Point, Gawker!

Thanks for Proving My Point, Gawker!

You may have read about my plans to form a Council on Ethical Blogging and Aggregation. Whether what you read got the details right is another thing.

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Introducing the Council on Ethical Blogging and Aggregation

Introducing the Council on Ethical Blogging and Aggregation

A code of ethics for content aggregators? In today's New York Times, media columnist David Carr writes about a new group devoted to establishing and maintaining such guidelines.

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Your Guide to SXSW From Sched Founder Taylor McKnight, Who Actually Lives in Austin

Your Guide to SXSW From Sched Founder Taylor McKnight, Who Actually Lives in Austin

After attending the conference four times, serial tech entrepreneur Taylor McKnight actually decided to move to Austin.

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USA Network's Redniss: Our Showrunners Are Leading Us Forward in Social TV

USA Network's Redniss: Our Showrunners Are Leading Us Forward in Social TV

USA isn't just supporting digital initiatives. "We're working hand-in-hand with writers and producers to create content," says digital chief Jesse Redniss.

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Watch The Guardian's Brilliant TV Spot Dissecting the Social-Media-Powered News Cycle

Watch The Guardian's Brilliant TV Spot Dissecting the Social-Media-Powered News Cycle

One of the world's great newspapers covers controversy around The Big Bad Wolf -- no, not Rupert Murdoch, at least this time.

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Watch the Hilarious, Demented Trailer for Jimmy Kimmel's 'Movie: The Movie'

Watch the Hilarious, Demented Trailer for Jimmy Kimmel's 'Movie: The Movie'

If you missed Jimmy Kimmel's post-Oscar special on ABC, you missed why "Black Hitler" was an instant trending topic on Twitter.

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Viral-Video Genius Damian Kulash, Lead Singer of OK Go, Tells All

Viral-Video Genius Damian Kulash, Lead Singer of OK Go, Tells All

OK Go's latest video doesn't shove Chevy logos in your face. "But look at what it's doing for their marketing," says the rocker in this Q&A.

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