Viral Video Charts: Week's Top Brand-Driven Viral Ads
December 29, 2011
Wieden & Kennedy Struck Viral Gold in 2011
December 28, 2011
Perennial heavy-hitters like Old Spice and Nike continued to dominate the viral-video field in 2011, using new executions to keep their brands tops in web video -- but often benefiting from new views for old clips as well.
December 22, 2011
Wash, rinse, repeat. T-Mobile continues with its tried and true tradition of flash-mob videos with a gaggle of ladies in satiny pink dresses singing a rendition of "Home for the Holidays" in a Chicago mall.
December 16, 2011
The Perry team is undeniably crafty about its YouTube strategy and shows a willingness to invest in it. But the platform has been a double-edged sword for the Texas governor.
December 08, 2011
Though it was aimed at Australians ahead of an impending vote on same-sex marriage among the country's Labor Party, the touching spot is having a global impact, landing at No. 2 on the Viral Chart.
December 01, 2011
Samsung's "The Next Best Thing" campaign launched right before Thanksgiving and now has 5.5 million total views on 30 different copies, parodies and other derivatives. But will it sway the iPhone faithful?
November 23, 2011
Makeup good enough to make Rick Genest, better known as 'Zombie Boy,' look normal.
November 17, 2011
YouTube sensation Smosh's loyal following and a healthy dose of paid media spend helped boost Hot Pockets's low-rent "Teens in the Wild" spot to the top of the chart.
November 10, 2011
The campaign is an homage to all the places basketball is still being played -- college courts, city parks, at the end of the cul-de-sac -- pretty much everywhere but on the biggest stage of all.
November 03, 2011
The question is whether the performance of that video is good or bad for Mr. Cain. It also got us wondering where the Republican field stands in terms of owning YouTube's tubes.
October 27, 2011
No one would mistake Lenovo's ThinkPad as a youth brand, but the Chinese electronics manufacturer is trying to change that with one of the most ambitious YouTube campaigns to date.
October 20, 2011
Apple is expecting its iPhone 4S to break sales records in the fourth quarter, and if views of its demo videos are any indication, its well on its way.
October 13, 2011
Here's a newsflash for you: Apple's iPhone 4S video wasn't the most-watched viral ad last week.
October 06, 2011
Making its brand debut on the chart is Danish beer company Carlsberg with its "That Calls For a Carlsberg" spot, topping 3.1 million views.
September 28, 2011
Wrangling a YouTube celeb and professional Rock Band gamer Freddie Wong, Samsung stormed the viral video chart this week, debuting at No. 1 with nearly 6 million views last week for a video for its new Galaxy S II smartphone. As likely the most loved Android smart phone among fan boys, it's no surprise the video from Digitas Boston was also a hit.
September 22, 2011
Promoting the release of limited-edition Nike MAG sneakers, which are modeled on the kicks Marty McFly wore in 2015, Nike's 'Back for the Future' spot debuted at No. 1 this week with nearly five million views.
September 15, 2011
Levi's 60-second video is projected over a reading of Charles Bukowski's poem "The Laughing Heart."
September 08, 2011
Kia's popular hamsters are back in a new campaign, "Share Some Soul," this time kicking it to the beats of LMFAO's "Party Rock Anthem" in a post-apocalyptic world.
September 01, 2011
The video features Jay Maynard, better known as the 'Tron Guy' who became a viral sensation thanks to his self-made electroluminescent costume inspired by the movie.
August 29, 2011
These are the ads audiences actually choose to watch. Creative plays a significant role in the success of each campaign, but paid media has become a critical factor in driving to a campaign's tipping point for generating earned media.