February 24, 2011
Super Bowl spots have rolled up 230 million views on the web over the past 10 days.
February 03, 2011
NEW YORK (AdAge.com) -- While many big marketers are keeping fingers crossed for viral buzz to follow their Super Bowl spots, which will air Sunday before an estimated 100 million eager viewers, a few brands are getting a head start in the viral video space -- one with big payoffs.
January 27, 2011
NEW YORK (AdAge.com) -- With 1.8 million YouTube views and its first entry onto the chart, Intel's "Chase" mini-movie makes it to the straight to the top for a good reason -- it's a great action flick with a sexy heroine and two leather-jacket-and-gold-chains bad guys.
January 20, 2011
NEW YORK (AdAge.com) -- The homeless man with the golden pipes, Ted Williams, may be going into rehab, but the web surely loves him. Kraft does, too, after recording a commercial with Mr. Williams that landed on the Viral Chart.
January 13, 2011
NEW YORK (AdAge.com) -- The "Most Interesting Man in the World" has met his match. Well, not really (that's impossible), but Heineken's "The Entrance" is the cornerstone of a new web campaign from Weiden & Kennedy that topped the Viral Chart last week with more than 2 million views.
January 06, 2011
NEW YORK (AdAge.com) -- Now that we are all back from the holidays, making resolutions on our efficiency and work ethic, it's fitting that a Mercedes-Benz video entered our video chart this week, featuring two Formula One drivers racing along on the side of a snow-covered mountain.
December 29, 2010
NEW YORK (AdAge.com) -- It's to be expected that our post-holiday video chart is topped off by a Christmas-related video, but this one is especially near and dear to our internet hearts.
December 23, 2010
December 16, 2010
NEW YORK (AdAge.com) -- Sometimes it's obvious why a video hits the Ad Age Viral Video Chart. Sometimes, well, it's not. Put the latest two newcomers from La Senza and Google in the former category.
December 13, 2010
It was another breakout year for web video, and for the ads that inspired people to watch, post, like, share, tweet or Digg. In a word, the ads that went "viral."
December 10, 2010
LOS ANGELES (AdAge.com) -- Every week, the Ad Age Viral Video Chart presents the top 10 most-viewed brand-driven videos on the web with one major caveat: There are no movie or video-game trailers included in the findings. Why? Well, it's not really a fair fight. Put it this way: Old Spice guy Isaiah Mustafa -- even with all his talent and outstanding physique -- would barely have a chance.
December 09, 2010
Think the world is tired of LeBron James? Think again! Nike's "Rise" surged 155% to more than 3.8 million views on the web last week, after some signs that interest had started to wane.
December 02, 2010
NEW YORK (AdAge.com) -- Target came out swinging with its Black Friday effort this year. For the second year, it has tapped comedian Maria Bamford, who has ties to Target's hometown of Minneapolis.
November 19, 2010
NEW YORK (AdAge.com) -- Two new additions to the Viral Chart this week are both shining examples of what makes the web -- and advertising on the web -- truly great.
November 11, 2010
T-Mobile joins LeBron James on the Viral Chart this week with a format that's worked well for them in the past: public performances of song and dance, preferably in a crowded spot in London.
November 04, 2010
NEW YORK (AdAge.com) -- Nike's attempt to reclaim LeBron James after the soap opera of his move from Cleveland to Miami was the top video ad on the web last week, with nearly 3 million views.
October 28, 2010
NEW YORK (AdAge.com) -- GE, known for aircraft engines, wind turbines, refrigerators, NBC Universal, "bringing good things to light" and all that is known for offering serious ad messages for serious people. So why, then, is GE on YouTube working with DeStorm, iJustine, Sexyphil, Shaycarl, Smosh and 10 other "cewebrities"?
October 21, 2010
NEW YORK (AdAge.com) -- It will be weeks before we know if anyone will buy a Windows Phone 7, but we do know people like watching ads for Microsoft's latest iPhone competitor. The launch video for the revamped phone debuted at No. 2 on the Viral Video Chart.
October 15, 2010
NEW YORK (AdAge.com) -- One new campaign debuts at No. 9 on the Viral Video Chart this week in the form of an ad for a U.K. non-profit 10:10, a global campaign to get people to reduce their carbon output 10% a year starting in 2010.