Viral Video Charts: Week's Top Brand-Driven Viral Ads
July 08, 2010
NEW YORK (AdAge.com) -- Cynicism runs amok among our hallowed list this week. And the biggest culprit of that kind of audience distrust is none other than Gillette.
July 01, 2010
NEW YORK (AdAge.com) -- Apple storms the chart as this week's as salutatorian with 1.8 million views for its highly anticipated iPhone 4. The Cupertino company's clip is a smart spot that focuses entirely on the new phone's Face Time app, which allows people to video chat over their respective iPhone 4s (yes, the future is now).
June 24, 2010
NEW YORK (AdAge.com) -- Microsoft took on its former self on the viral chart, as a video for its highly anticipated "Kinect" game system took off last week and brought back the company's last hit, "Project Natal."
June 18, 2010
NEW YORK (AdAge.com) -- It took David Beckham, Snoop Dogg, Daft Punk and Noel Gallagher, but Adidas's "Star Wars" spot finally broke the top 10 viral ads last week. Why is that news? Well, for a key sponsor of the World Cup, Adidas had been strangely absent from the online buzz, dominated by arch-rival and non-sponsor Nike, whose "Write the Future" campaign dominated in views and buzz.
June 10, 2010
NEW YORK (AdAge.com) -- Look what's landed on the Viral Chart this week: the now-infamous "Liquid Mountaineering" spot for outdoor apparel maker Hi-Tec. Infamous because the faux documentary about nutty European adventurers and their new "sport" was picked up as real news by D.C.'s NBC affiliate in May, which pretty much sets the bar for "earned media" when it comes to web video.
June 03, 2010
NEW YORK (AdAge.com) -- Google snuck back into the chart this week, but unlike its Chrome browser clip (still one of the best things around, despite its lack of presence), the search giant grabbed eyeballs for a product that doesn't yet exist -- Google TV.
May 27, 2010
NEW YORK (AdAge.com) -- Nike isn't an official World Cup sponsor, but its three-minute "Write the Future" video broke the record for the biggest audience in the first week of a campaign with 7.8 million views.
May 19, 2010
NEW YORK (AdAge.com) -- Kitschy, catchy and crass took a backseat to nifty, inspired and original last week (mostly), with three new clips courtesy of HP, Diesel and Apple. Toyota took the much-deserved top spot on the Viral Chart with the Jody Hill-directed "Swagger Wagon" at a touch over 1.4 million views, while Gillette's "Uncut" came in closely behind.
May 13, 2010
NEW YORK (AdAge.com) -- Two significant new video campaigns battled it out for the top slot on the chart this week: Google's "Chrome Speed Tests" and Toyota's "Swagger Wagon."
April 29, 2010
NEW YORK (AdAge.com) -- Did Fox and ABC reject a Lane Bryant lingerie ad? Well, no, but that didn't stop Lane Bryant from declaring network bias against women with boobs and having model Ashley Graham take a media tour last week to talk about the issue.
April 22, 2010
NEW YORK (AdAge.com) -- Wieden & Kennedy held on to the top two spots this week, with its Tiger Woods ad for Nike firmly in second place. A closer look, however, reveals that of the 2.3 million Tiger views for the week, 1.3 million or 60% were for the derivative, or lampoon ads.
April 15, 2010
NEW YORK (AdAge.com) -- After nine months, a grand total of 102 million views, 130,000 comments and 500,000 Facebook fans, Evian is finally putting its babies to work on television. The ads started running in the Los Angeles market this week, a change in strategy for what had been an entirely online campaign, at least in the U.S.
April 08, 2010
April 01, 2010
NEW YORK (AdAge.com) -- What makes an ad go viral? Cute babies, furry animals, implausible stunts, humor and, well, a cameo from billionaire investor Warren Buffett.
March 25, 2010
NEW YORK (AdAge.com) -- It's hand-to-hand combat among gaming consoles on the viral chart. Microsoft's Project Natal spot for Xbox has spent an incredible 39 weeks in the top 10 over the past year, and this week comes in at No. 9, but now Sony is taking a big swing at Redmond with an ad for PlayStation's "Move" controller set to debut next fall.
March 18, 2010
NEW YORK (AdAge.com) -- This is where your correspondent eats crow. Last week, I predicted that Apple's "Meet iPad" campaign, which made its debut on TV during the Oscars, wouldn't go viral. Why? Because Apple videos typically don't due to the lock the company keeps on distribution. Sure enough, early on, "Meet iPad" got a slow start.
March 11, 2010
NEW YORK (AdAge.com) -- Coke may be the official sponsor of the FIFA World Cup in South Africa, but Pepsi's 2.5-minute "Oh Africa" is the first World Cup ad to make the viral chart, and portends well for Pepsi's revamped social-media strategy.
March 04, 2010
NEW YORK (AdAge.com) -- Last week Wieden & Kennedy's ad for Old Spice, "The Man Your Man Could Smell Like," made the chart for the first time, and we wondered if it would have staying power. This week, our answer: Yes, the video toppled Doritos and took the top slot with more than 2.1 million views last week.
February 25, 2010
NEW YORK (AdAge.com) -- This week's chart is a testament to the power of TV. Now that the Super Bowl is a fading memory, so are many of the Super Bowl ads that racked up 44.7 million views last week.