Viral Video Charts: Week's Top Brand-Driven Viral Ads
February 18, 2010
NEW YORK (AdAge.com) -- Welcome to the Viral Video Chart, Super Bowl edition. The week after the big game, all ten slots were taken over by spots that aired during the Super Bowl, racking up 44.7 million combined views and shoving aside some durable online campaigns like Evian's "Roller Skating Babies," Microsoft's Xbox Project Natal and DC Shoes' "Gymkhana Two."
February 11, 2010
NEW YORK (AdAge.com) -- Anheuser-Busch takes the top spot this week with "Clothing Drive," an ad that never ran on TV but started to gain steam the week before the Super Bowl.
February 04, 2010
NEW YORK (AdAge.com) -- Expect this to happen with increasing frequency: A major marketer not known for online antics hits the top of the chart via massive offline promotion. In this case, it's Walmart with one of its more popular TV spots that found nearly 1.7 million views on the web last week.
January 28, 2010
NEW YORK (AdAge.com) -- Google is increasingly using video ads to promote its products and services, so no surprise that its ad for the Nexus One, "Ninja's Unboxing," came in at No. 3 on the chart this week with just north of 700,000 views.
January 21, 2010
NEW YORK (AdAge.com) -- New additions to this week's top 10 represented three basic genres of web video: the arty, long form ad; the unbelievable stunt; and, always a stalwart, the over-the-top sexual innuendo-fest.
January 14, 2010
NEW YORK (AdAge.com) -- Microsoft's Xbox concept, Project Natal, had the biggest surge in viewers this week (up 84%) thanks to an announcement, made at the Consumer Electronics Show in Las Vegas, that the gesture-control add-on would be available in time for the 2010 holiday season.
January 07, 2010
NEW YORK (AdAge.com) -- It's a new year, and it brings several new videos to the viral chart, from Carl's Jr.'s sexed up Kim Kardashian-starring salad spot to Nestle's Olympian-stunt campaign.
December 30, 2009
Viral video isn't the domain or a single industry, nor is it limited to brands with big budgets. We look at the top videos to hit the top of the chart in 2009.
December 23, 2009
Evian may be the viral campaign that will never die -- up 79% this week to pass 2 million views -- but there are five new campaigns on the chart, from Victoria's Secret, Gap, Toyota, NYC Health and Koodo.
December 17, 2009
Google dominates the viral video chart this week taking three of the top 10 spots with campaigns for Google Goggles, Google Chrome and Google's real-time search.
December 10, 2009
NEW YORK (AdAge.com) -- LG suggests people think twice, Google hopes people think Chrome and Cisco makes its third debut on the chart with a faux infomercial promoting its SIO to Go iPhone app.
December 03, 2009
Spoof and shock help two of the three newcomers onto the viral video chart this week while a third counts on playful stop-motion animation.
November 25, 2009
NEW YORK (AdAge.com) -- Proving there's no one recipe for viral success the most-watched chart bows six new spots this week, including at No. 1 a new PSA from Heineken called "Know the Signs."
November 19, 2009
NEW YORK (AdAge.com) -- Marketing experts warned it would happen -- and it did. Suing Verizon over its "Map for That" ad only called attention to the ad and AT&T's weakness.
November 12, 2009
The International Olympics Committee debuted in the top spot with videos of its athletes issuing unusual challenges to viewers and Weezer nabbed No. 3 with its Snuggie tie-in.
November 05, 2009
NEW YORK (AdAge.com) -- Microbilt's "I Love Local Commercials" campaign dropped into the viral video chart this week, led by a dramatic pitch, created by YouTuber's Rhett & Link, for an Alabama-based mobile-home business.
October 29, 2009
NEW YORK (AdAge.com) -- Microsoft launched its much-ballyhooed OS Windows 7 last week, but it was Apple's counterpunch that drew the web views.
October 22, 2009
NEW YORK (AdAge.com) -- A viral ad produced in Europe wasn't enough to win Volkswagen's business in the U.S., apparently. Omnicom Group's DDB was just eliminated from the VW sweepstakes in the U.S., but its digital ad from DDB Stockholm and Tribal DDB, part of the "The Fun Theory" campaign, debuted at No. 2 on Ad Age Viral Video Chart.
October 15, 2009
NEW YORK (AdAge.com) -- The newest debut on the chart isn't cute or cuddly, it's not a spoof or a prank and it doesn't make you ask "How'd they do that?" But Verizon's "There's a Map for That" ad was good enough to snare the No. 6 spot this week.
October 08, 2009
NEW YORK (AdAge.com) -- If the ad campaigns on this week's viral video chart look familiar, they should: They've all been here before.