September 26, 2012
Samsung's aggressive competitive marketing pegged to the launch of iPhone 5 has helped it beat out Apple -- and dominate the Viral Video Chart since the beginning of August.
September 20, 2012
The ad features Ms. Simpson, Weight Watchers' new spokeswoman, from the neck up, as she discusses her trying to lose her post-baby weight.
September 12, 2012
Videos promoting phones and tablets tend to do well on the Viral Video Chart. But a little scandal didn't hurt viewership on Nokia's newest video promoting its yet-to-be-released Lumia 920 either.
September 06, 2012
As the web's default operating system for video, and its first social platform at scale, YouTube enabled the branded video phenomenon. Could that change?
August 29, 2012
Droga 5 used its own technology, Thunderclap, to monitor the spread of the message across social media around the globe.
August 22, 2012
A video promoting Lady Gaga's new black eau de parfum has gone viral, accumulating nearly a million views and spawning at least 20 copies.
August 15, 2012
The No. 9 video this week may confuse, bewilder or completely disturb you. It might also sell a little ice cream.
August 08, 2012
In the No. 3 spot, the "Put Zombies Back" campaign is AMC's response to the being dumped by Dish Network in July.
July 31, 2012
Why become an "official" Olympics sponsor? Nike shows, once again, that great content trumps official connection to the games.
July 25, 2012
Here's one way YouTube is getting more like TV: negative political ads.
July 18, 2012
While paid placements are part of any branded campaign, great content allows a small brand like DC Shoes to mix it up with the big boys.
July 11, 2012
Virgin Mobile tapped the younger, non-famous Mr. Pitt for a video ad campaign, "Meet Doug Pitt," which follows his daily activities, which include hanging out in his "man room."
July 05, 2012
Watch Hall & Oates use Google Docs to collaborate on 'Mangobbler,' er, 'Maneater.'
June 27, 2012
We've all wondered it at some point: Why does my burger look so different, so sad and colorless, compared with the burger that I saw in that ad?
June 20, 2012
In the past few decades, Coke and Pepsi have duked it out on TV, on social media and even outer space. Now the Cola Wars have invaded this week's Viral Video Chart.
June 14, 2012
Jameson clinched the No. 8 spot on the Viral Video Chart with a video that doesn't star its product or its legendary mascot, John Jameson, but rather Kevin Spacey as an introverted ventriloquist.
June 05, 2012
Samsung uses model Angela Bellotte and a pair of incredibly short shorts to promote its upcoming Smart TV's new motion-sensor functionality.
May 31, 2012
That five-minute video from Davie Brown Entertainment debuts this week on the Viral Video Chart at No. 3 with 5.4 million views.
May 24, 2012
How does a brand create a viral video? Hot Pockets seems to have found the answer: pay the people who make viral videos to make one for you.
May 17, 2012
The summer Olympics have hit the Viral Video Chart in a big way this week, in videos from some of the largest global marketers, according to data provided by Visible Measures.