Big In Print
The World: Ad Age Global News & Data
Spotlight
Marketer: Coca-Cola Co. Agency: McCann Erickson, Buenos Aires Coke-backed Montefiore has its own cumbia band to sing songs about great fruit drinks [Buenos Aires, Argentina] In a fresh approach to product placement, Coca-Cola has created its own cumbia band to sing about its Montefiore fruit drink on a TV show in Argentina dedicated to the catchy ...
People
Paul Grubb to new post of regional creative director- Unilever, Interpublic Group of Cos.' Lowe & Partners Worldwide, Bangkok, Thailand, from creative director, Duckworth Finn Grubb Waters, London. Yann Le Roux to Toronto-based exec VP-managing director Havas-owned interactive agency Media Contacts, a unit of MPG, from managing director, Media Co...
Work: Whitcoulls
A playful print campaign for New Zealand retailer Whitcoulls to sell books highlights a program in which experts recommend titles. Each ad by Foote, Cone & Belding, Auckland, carries the tagline "Avoid disappointment. Whitcoulls guaranteed great read" and shows a deflated balloon in the shape of a person sitting somewhere novels are often read, lik...
Rogers demand riles Canada shops
[Toronto] Canadian media and telecommunications group Rogers Communications is riling Canadian shops by insisting that in an agency review it will own all the creative work and ideas submitted by all the agencies that participate in the final round, win or lose. Rogers is in the request-for-proposals stage for its estimated $69 million account. Age...
Nike launches anti-racism effort
[London] Nike's top European soccer stars are speaking out against racism through an ad campaign urging the silent majority of non-racist fans to "stand up, speak up" against racist abuse. The TV and print campaign is led by one of Nike's top athletes, Thierry Henry, who plays for British team Arsenal and on France's national team. Mr. Henry was r...
Red Bull creator plans food chain
[Fuschl, Austria] Dietrich Mateschitz, the man behind the Red Bull energy drink, announced last week that he will start an unusual fast-food chain this fall called Carpe Diem, a Latin expression that means "seize the day." The first outlets will be in Salzburg, Austria and Zurich, Switzerland, with franchised restaurants throughout German-speaking ...
Japan's ad spending grew 3% in 2004
[Tokyo] After a three-year decline by the industry in Japan, ad spending grew by 3% to $55.7 billion in 2004 and is expected to rise by 1.4% this year, according to a forecast by Dentsu, Japan's biggest ad agency group. Dentsu estimates that major media-TV, radio and print-will grow by just 0.3% this year in Japan but that other media like Internet...
FYI...
Interactive marketing company 24/7 Real Media has opened in Tokyo and the New York-based company plans to offer its ad-serving product in Japan later this year. ... Mitsubishi moved its $15 million media buying account in Spain to Havas-owned MPG, after a pitch against incumbent Mediaedge:cia, part of WPP Group, and Starcom and ZenithOptimedia, b...
Nike launches anti-racism effort
[London] Nike's top European soccer stars are speaking out against racism through an ad campaign urging the silent majority of non-racist fans to "stand up, speak up" against racist abuse. The TV and print campaign is led by one of Nike's top athletes, Thierry Henry, who plays for British team Arsenal and on France's national team. Mr. Henry was r...
Work: Volkswagen
DDB London took a classic "Singin' in the Rain" scene and added three break dancers and body poppers made up to look like Gene Kelly who execute extreme dance steps. The point: to convey that the spot and Volkswagen's Golf GTI Mk V-seen at the end of the spot as Kelly, or a lookalike, dances by-are both updates of an original. AdAge.com QwikFIND a...
Spotlight
Marketer: Honda U.K. Agency: Wieden & Kennedy London Wieden team behind lauded "Cog" casts car and passengers as bright geometric shapes in latest Honda work. Honda U.K.'s latest car advertising uses only colorful geometric shapes to launch the family-oriented FR-V. In the "Together" campaign, three characters named Marcia, Tom and baby Lola are e...
People
Richard Monturo, 40, to director of strategy at Amsterdam-based international agency StrawberryFrog, from director of global strategy at Omnicom Group's TBWA Worldwide, New York. Robert Lerwill, 53, to chief executive of Aegis Group, London. He was CEO Regional of Cable & Wireless until the company restructured in September 2003, and is already on...
Delaney Lund buys back stake from IPG
[London] Delaney Lund Knox Warren, the Interpublic Group of Cos.-backed London shop that won a large chunk of sibling agency Lowe's General Motors Corp. business in 2003, is buying back Interpublic's minority stake for $11 million and selling the agency to U.K. marketing services group Creston for $75 million. The six DLKW partners will end up wit...
GM launches Chevy in China
[Shanghai, China] Shanghai General Motors is launching Chevrolet in mainland China this month with a marketing campaign designed to attract mass market car buyers, including many Chinese who have never owned an international car brand. The marketing campaign introduces Chevrolet as a car that new buyers can trust, for its reliability and long herit...
Interpublic shops win Nokia Europe
[London] Nokia awarded a pan-European ad budget for a next-generation range of mobile phones, backed by as much as $250 million to $300 million in spending, to Interpublic Group of Cos. agencies, the winners in a four-holding-company-review. The new handsets will offer advanced music and video capabilities as well as telephony and e-mail functions...
Pizza Hut taps Wieden for U.K.
[London] Pizza Hut, jointly owned in the U.K. by Whitbread and Yum Brands, has appointed independent agency Wieden & Kennedy London to create a fresh $25 million marketing strategy for the U.K.'s leading pizza chain. The main focus will be to increase traffic, but Wieden's work will also highlight Pizza Hut's recent introduction of healthier option...
FYI . . .
Nintendo Europe named Jung von Matt/Alster, Hamburg to an estimated $15 million launch of Nintendo's mobile hand-held video game. ... Siemens awarded Omnicom's TBWA, Berlin an estimated $10 to $15 million global campaign breaking in April for its mobile phone division....
Work: Volkswagen
DDB London took a classic "Singin' in the Rain" scene and added three break dancers and body poppers made up to look like Gene Kelly who execute extreme dance steps. The point: to convey that the spot and Volkswagen's Golf GTI Mk V-seen at the end of the spot as Kelly, or a lookalike, dances by-are both updates of an original. AdAge.com QwikFIND a...
Spotlight
Marketer: Honda U.K. Agency: Wieden & Kennedy London Wieden team behind lauded "Cog" casts car and passengers as bright geometric shapes in latest Honda work. Honda U.K.'s latest car advertising uses only colorful geometric shapes to launch the family-oriented FR-V. In the "Together" campaign, three characters named Marcia, Tom and baby Lola are e...
People
Richard Monturo, 40, to director of strategy at Amsterdam-based international agency StrawberryFrog, from director of global strategy at Omnicom Group's TBWA Worldwide, New York. Robert Lerwill, 53, to chief executive of Aegis Group, London. He was CEO Regional of Cable & Wireless until the company restructured in September 2003, and is already on...
