Social TV and Trending Topics: What's Hot Right Now

A Snapshot of the Exploding Social-TV Ecosystem

A Snapshot of the Exploding Social-TV Ecosystem

We're seeing not only continuing growth in social-TV startups, but consolidation.

Full Article
Fox Dominates TV Check-In Chart With 'Glee' and 'House'

Fox Dominates TV Check-In Chart With 'Glee' and 'House'

Finales and approaching finales boosted social TV standings for shows such as "House," but "Gossip Girl" missed the chart despite its season sendoff.

Full Article
Forget Network Promises: Social Media Has Already Made Its Upfront Verdicts

Forget Network Promises: Social Media Has Already Made Its Upfront Verdicts

Advertisers who want shows with strong social-media traction should consider the creepy new CW drama "Cult," according to a new upfront analysis.

Full Article
Top 10 Twitter Trends of the Week: 'Little Monsters' Multiply and Pop Grips the Chart

Top 10 Twitter Trends of the Week: 'Little Monsters' Multiply and Pop Grips the Chart

Pop stars command the five largest followings on Twitter, so a pop-heavy list of trends should be no surprise this week -- or any week.

Full Article
'Big Bang' Falls Lower in TV Check-Ins, 'Nikita' Stays Strong

'Big Bang' Falls Lower in TV Check-Ins, 'Nikita' Stays Strong

Failing again to recapture the top spot, "The Big Bang Theory" still trails the much lower-rated "Nikita" and, now, two more series.

Full Article
Twitter and ESPN Plan Branded Campaigns Around TV Sports

Twitter and ESPN Plan Branded Campaigns Around TV Sports

Twitter wants to cash in on tweets about TV sports by selling custom campaigns around events like the World Series.

Full Article
CW's 'Twitter Party,' or the Upfront's Hinging on Social

CW's 'Twitter Party,' or the Upfront's Hinging on Social

CW's promotional partnership with Bing relies on social media, a strategy that's likely to crop up in many of the upfront negotiations about to begin.

Full Article
Scenes From Ad Age's Social Engagement/Social TV Conference

Scenes From Ad Age's Social Engagement/Social TV Conference

Check out highlights from our inaugural event, which brought together the best minds in the media, social, brand and agency worlds.

Full Article
Top 10 Twitter Trends of the Week: NBC's 'The Voice' Owns 20% of Our Chart

Top 10 Twitter Trends of the Week: NBC's 'The Voice' Owns 20% of Our Chart

Guess which '90s song was Twitter's No. 1 trending topic this week?

Full Article
How Social TV Is Changing the Field for Sports

How Social TV Is Changing the Field for Sports

Sports fans, already some of the most engaged and talkative viewers, have a new platform in social media. "Sports tends to be perfect for this," said Bob Bowman, CEO of MLB Advanced Media.

Full Article
TV Storytellers Push Plots, Characters Beyond Small Screen Into Social Media

TV Storytellers Push Plots, Characters Beyond Small Screen Into Social Media

TV programmers say that connecting talent and brands with fans makes good content better.

Full Article
Facebook Wants to Be Part of Networks' Programming Strategy

Facebook Wants to Be Part of Networks' Programming Strategy

Facebook can help networks and brands extend chatter around big TV events, said Kay Madati, head-entertainment and media, global marketing solutions.

Full Article
Social TV Moves Beyond Promotional Role, Becomes Content in Own Right

Social TV Moves Beyond Promotional Role, Becomes Content in Own Right

Bravo sees ratings lift for "social reruns" and marketers Capital One, Bing tap co-viewing apps to make the most of TV sponsorships.

Full Article
Coca-Cola Polar Bowl Engaged 9 Million People

Coca-Cola Polar Bowl Engaged 9 Million People

Coca-Cola's social-TV experiment tied to the Super Bowl is "redefining" the company's marketing.

Full Article
Fox vs. Fox: 'New Girl' Beats 'American Idol' in TV Check-Ins

Fox vs. Fox: 'New Girl' Beats 'American Idol' in TV Check-Ins

Fox's "New Girl," which hasn't been on our chart since February, takes the No. 10 spot, edging out its network sibling, "American Idol."

Full Article
The Week's Top Twitter Trends: Biebs, B.A.P. and 'I Love Louis' (Who's Louis?)

The Week's Top Twitter Trends: Biebs, B.A.P. and 'I Love Louis' (Who's Louis?)

Justin Bieber takes our No. 1 spot this week with "21 million Beliebers" -- his fans' way of celebrating him hitting the 21 million mark in Twitter followers.

Full Article
'Fringe' Doesn't Dominate Ratings, But Social Media Is Another Story

'Fringe' Doesn't Dominate Ratings, But Social Media Is Another Story

Fox just granted fans of 'Fringe,' No. 8 on our chart of TV's most checked-in shows on GetGlue, a fifth and final season.

Full Article
From Social TV to Better TV: Will the 'Second Screen' Deliver for Networks, Brands And Users?

From Social TV to Better TV: Will the 'Second Screen' Deliver for Networks, Brands And Users?

Hear from Viggle President Chris Stephenson and others at the Ad Age Social Engagement/Social TV Conference on May 9.

Full Article
The Week in Twitter: '16 & Pregnant,' Google, #TextsThatGetYouScared and More

The Week in Twitter: '16 & Pregnant,' Google, #TextsThatGetYouScared and More

The MTV Effect helped "16 & Pregnant" and Georgia rapper 2 Chainz trend globally. But why don't you tell us what text messages get you scared?

Full Article
Life After the Super Bowl: How Spots From H&M and Audi Did POST-Game

Life After the Super Bowl: How Spots From H&M and Audi Did POST-Game

Remember the Super Bowl? Or more to the point for this particular publication, remember any of the Super Bowl spots?

Full Article