Big In Print
Social TV and Trending Topics: What's Hot Right Now
A Snapshot of the Exploding Social-TV Ecosystem
We're seeing not only continuing growth in social-TV startups, but consolidation.
Fox Dominates TV Check-In Chart With 'Glee' and 'House'
Finales and approaching finales boosted social TV standings for shows such as "House," but "Gossip Girl" missed the chart despite its season sendoff.
Forget Network Promises: Social Media Has Already Made Its Upfront Verdicts
Advertisers who want shows with strong social-media traction should consider the creepy new CW drama "Cult," according to a new upfront analysis.
Top 10 Twitter Trends of the Week: 'Little Monsters' Multiply and Pop Grips the Chart
Pop stars command the five largest followings on Twitter, so a pop-heavy list of trends should be no surprise this week -- or any week.
'Big Bang' Falls Lower in TV Check-Ins, 'Nikita' Stays Strong
Failing again to recapture the top spot, "The Big Bang Theory" still trails the much lower-rated "Nikita" and, now, two more series.
Twitter and ESPN Plan Branded Campaigns Around TV Sports
Twitter wants to cash in on tweets about TV sports by selling custom campaigns around events like the World Series.
CW's 'Twitter Party,' or the Upfront's Hinging on Social
CW's promotional partnership with Bing relies on social media, a strategy that's likely to crop up in many of the upfront negotiations about to begin.
Scenes From Ad Age's Social Engagement/Social TV Conference
Check out highlights from our inaugural event, which brought together the best minds in the media, social, brand and agency worlds.
Top 10 Twitter Trends of the Week: NBC's 'The Voice' Owns 20% of Our Chart
Guess which '90s song was Twitter's No. 1 trending topic this week?
How Social TV Is Changing the Field for Sports
Sports fans, already some of the most engaged and talkative viewers, have a new platform in social media. "Sports tends to be perfect for this," said Bob Bowman, CEO of MLB Advanced Media.
TV Storytellers Push Plots, Characters Beyond Small Screen Into Social Media
TV programmers say that connecting talent and brands with fans makes good content better.
Facebook Wants to Be Part of Networks' Programming Strategy
Facebook can help networks and brands extend chatter around big TV events, said Kay Madati, head-entertainment and media, global marketing solutions.
Social TV Moves Beyond Promotional Role, Becomes Content in Own Right
Bravo sees ratings lift for "social reruns" and marketers Capital One, Bing tap co-viewing apps to make the most of TV sponsorships.
Coca-Cola Polar Bowl Engaged 9 Million People
Coca-Cola's social-TV experiment tied to the Super Bowl is "redefining" the company's marketing.
Fox vs. Fox: 'New Girl' Beats 'American Idol' in TV Check-Ins
Fox's "New Girl," which hasn't been on our chart since February, takes the No. 10 spot, edging out its network sibling, "American Idol."
The Week's Top Twitter Trends: Biebs, B.A.P. and 'I Love Louis' (Who's Louis?)
Justin Bieber takes our No. 1 spot this week with "21 million Beliebers" -- his fans' way of celebrating him hitting the 21 million mark in Twitter followers.
'Fringe' Doesn't Dominate Ratings, But Social Media Is Another Story
Fox just granted fans of 'Fringe,' No. 8 on our chart of TV's most checked-in shows on GetGlue, a fifth and final season.
From Social TV to Better TV: Will the 'Second Screen' Deliver for Networks, Brands And Users?
Hear from Viggle President Chris Stephenson and others at the Ad Age Social Engagement/Social TV Conference on May 9.
The Week in Twitter: '16 & Pregnant,' Google, #TextsThatGetYouScared and More
The MTV Effect helped "16 & Pregnant" and Georgia rapper 2 Chainz trend globally. But why don't you tell us what text messages get you scared?
Life After the Super Bowl: How Spots From H&M and Audi Did POST-Game
Remember the Super Bowl? Or more to the point for this particular publication, remember any of the Super Bowl spots?
