June 12, 2012
After eight consecutive weeks at the top of the TV check-ins chart, including several weeks of reruns, the CW's "Nikita" has finally been dethroned.
June 11, 2012
The HBO vampire drama "True Blood" is more social than ever, according to analysis by Bluefin Labs.
June 11, 2012
There's nothing at all ironic about social-media powerhouse Twitter using good old-fashioned TV advertising.
June 08, 2012
The hijinks of 'Phineas & Ferb,' big news from Miley Cyrus and debates over iPhone vs. Blackberry dominated the social-media conversation this week.
June 07, 2012
Social media influences TV viewing, so Channel 4 is adding a channel next month exclusively for the shows getting the most buzz on Twitter, Facebook and their rivals.
.png?1339089527 "Check Out This Improbably Pretty Data Visualization of TV Ad-Airing Strategies")
June 07, 2012
Is there some method to the insurance-ad inundation? This chart from Bluefin Labs says yes.
June 06, 2012
Social activity around the premiere of "America's Got Talent" shot up 1,585% from the premiere last year. (NBC can probably thank Howard Stern.) See the full chart.
June 05, 2012
With the exception of the surprisingly persistent "Nikita" and the perennial "Big Bang Theory," cable shows such as "Hatfields & McCoys" and "Mad Men" dominated.
June 01, 2012
Before you weep with joy or grief, a clarification: Justin Bieber and Lady Gaga are both alive and well.
May 30, 2012
Finales are fueling social-TV surges for many shows, but "Nikita" and "The Big Bang Theory" are still generating impressive check-ins even after the fact.
May 29, 2012
Mindy Kaling has more Twitter clout than most stars in TV's new season -- potentially a good sign for "The Mindy Project" on Fox.
May 25, 2012
Don't worry, though -- Twitter isn't only being used for social justice.
May 23, 2012
We're seeing not only continuing growth in social-TV startups, but consolidation.
May 22, 2012
Finales and approaching finales boosted social TV standings for shows such as "House," but "Gossip Girl" missed the chart despite its season sendoff.
May 22, 2012
Advertisers who want shows with strong social-media traction should consider the creepy new CW drama "Cult," according to a new upfront analysis.
May 18, 2012
Pop stars command the five largest followings on Twitter, so a pop-heavy list of trends should be no surprise this week -- or any week.
May 15, 2012
Failing again to recapture the top spot, "The Big Bang Theory" still trails the much lower-rated "Nikita" and, now, two more series.
May 15, 2012
Twitter wants to cash in on tweets about TV sports by selling custom campaigns around events like the World Series.
May 14, 2012
CW's promotional partnership with Bing relies on social media, a strategy that's likely to crop up in many of the upfront negotiations about to begin.
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