Newsletters
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
January 24, 2013
Geico, separately, has bought naming rights to the "stadium."
January 22, 2013
Chevrolet leapt 25 spots on the Brand Chatter Chart this week after it introduced the 2014 Corvette Stingray.
January 18, 2013
Sometimes you Twitter users surprise us: Lance Armstrong couldn't top Twitter chatter this week, and Manti Te'o didn't crack the Top 10.
January 11, 2013
There was no one we wanted to talk about this week on Twitter more than this guy.
January 07, 2013
The new year has arrived but the usual resolutions to eat more healthily may not have come with it.
December 21, 2012
Plus: the most social shows of 2012.
December 20, 2012
Here's one more important, sober year-end assessment: You talk way more about Homer Simpson than Peter Griffin.
December 17, 2012
The "Nielsen Twitter TV Rating" will measure audiences for social TV activity on Twitter, including people who comment and people exposed to their comments.
December 14, 2012
The death of Jenni Rivera made a mark on Twitter, but not as big as the Grammy nominations -- and snubs.
December 11, 2012
The link between TV and Twitter was on full display last week as Victoria's Secret showed the biggest gain in brand mentions online.
December 10, 2012
The Super Bowl is being streamed live online for only the second time. CBSSports.com plans to add social elements and new camera angles to entice even people watching on traditional TV.
December 04, 2012
KFC gained unexpected brand mentions when its ad mention too closely followed a gruesome scene on "The Walking Dead."
November 30, 2012
Facebook became one of the week's top trends on Twitter as users circulated an ineffectual assertion of their privacy there.
November 29, 2012
Much of retailers' recent Twitter traction came as Black Friday shoppers waited in line.
November 20, 2012
In which we examine the results of 10 predictions by one massive focus group on the web.
November 20, 2012
The top 10 seem to be generating fewer check-ins, however, as the enthusiasm over a new TV season settles down into regular viewing.
November 20, 2012
Certain TV ads continued to find an amplifier on Twitter this week as Walmart, Kmart and Target got in position for Black Friday.
November 19, 2012
"By merging and becoming the market leader we are in a position to attract more brands who want to work with us," Viggle's chief financial officer said.
November 19, 2012
American Express is a sponsor of an effort letting viewers use the Fox Now iPad app to shop while watching "New Girl."
November 16, 2012
That the controversy over hiring a Lakers coach topped all trends on Twitter this week was particularly striking amid the eminently tweet-able Petraeus scandal.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
