April 27, 2011
Despite nonstop media coverage of Donald Trump's every last asinine utterance over the past many weeks, on Twitter his buzz has been relatively moderate.
April 15, 2011
Let me start by pointing out that as I write this Friday morning, "Hard Nipples" and "Atlas Shrugged" are currently two of the top Twitter Trending Topics. Alas, the memes are not related.
March 25, 2011
I'm really sorry to say this, but Rebecca Black -- the 13-year-old "singer" suddenly famous for a teeth-gratingly bad vanity music video for the brain-numbingly awful song "Friday"-- takes the top spot in our weekly Top 10 Trending Topics on Twitter.
March 18, 2011
Despite ongoing turmoil and tragedy around the world, the Twittersphere seemed eager to return to its usual order of business this week: obsessing about pop culture and amusing itself with silly hashtag memes.
March 11, 2011
As I write this late Friday morning, the Japanese earthquake and tsunami have effectively taken over Twitter's Trending Topics list, including the hashtag meme "#prayforjapan." Also trending for awhile this morning: "Godzilla."
February 25, 2011
This week's Top 10 Trending Topics on Twitter chart was rocked by a bit of drama within the Twitter ecosystem itself.
February 18, 2011
Figuring out what's a trend vs. a subtrend on Twitter isn't easy. Especially in a week like this one. Take the Grammys, for instance. No surprise that the show tops our Top 10 Trending Topics on Twitter chart. But two pop stars who appeared on the show -- Lady Gaga and Justin Bieber -- had lots going on this week besides, respectively, arriving on the Grammy stage in a giant egg and engaging in a weird, sweaty little pas de deux with Usher.
February 11, 2011
I'm going to go ahead and jump right to the No. 2 entry on our weekly Top 10 Trending Twitter Topics chart -- produced, as always, with our editorial partner What the Trend. It's the hashtag meme #iDontUnderstandWhy, used to promulgate such musings as @iAmChuckie's "#iDontUnderstandWhy Guys cheat on their Beautiful girlfriends with a female that is ten times uglier ... Why downgrade?" (retweeted more than 1,000 times so far, by Twitter's count). But perhaps you're tempted to tweet "#iDon'tUnderstandWhy Britney Spears was a bigger deal on Twitter this week than Egypt or the Super Bowl." Well, #ReadOn.
January 28, 2011
January 14, 2011
This week's Top 10 Trending Twitter Topics chart -- produced, as always, with our editorial partner What the Trend -- is bracketed by tragedy: The attempted assassination of Rep. Gabrielle Giffords (with a wide range of associated subtrends, including "Jared Laughner" and "#blamepalin") takes the No. 1 spot, while the devastating flooding in Australia takes the No. 10 spot.
January 13, 2011
One thing even the most casual observer of Twitter quickly learns: TV rules Twitter. (Or to put that another way: The dominant form of "old media" rules one of the darlings of the new social media.) When a hit show is airing, particularly in the U.S. or the U.K., people will tweet about it, and quite probably propel it into Twitter's Trending Topics list.
January 07, 2011
What the hell is the Twittersphere talking about? Good question. Among the most amusing (to me, at least) memes in this week's Top 10 Trendiest Twitter Topics chart -- produced, as always, with our editorial partner What the Trend -- are Zac Efron (or "Zac Effron") and Toast (or #toast).
January 06, 2011
Today I want to share a couple very telling pie charts produced by our editorial partner What the Trend that underscore a dramatic shift in the way that people used Twitter in 2010 vs. 2009. But first, some background.
December 30, 2010
Because man/woman can't live on Apple and Uniqlo alone, I've got a couple purely pop-cultural lists to close out our three-part Twitter series.
December 29, 2010
Yesterday we took a look at the -- a list produced in collaboration with our editorial partner What the Trend, the trend-tracking company that monitors the rank and duration of every single topic that pops up on Twitter's global Trending Topics chart throughout the year. That list was, no surprise, dominated by tech companies, with Apple taking the No. 1 spot. But a couple non-tech companies -- Uniqlo and the BBC -- did make the list.
December 28, 2010
This is an exhausting time of the year for our editorial partner What the Trend. The trend-tracking company -- as you know if you follow the weekly AdAge.com charticle we put together with them most Fridays in 2010 -- monitors both the rank and duration of every single topic that pops up on Twitter's global Trending Topics chart.
December 17, 2010
What an amazing week! We all learned that not only did Scarlett Johansson and Ryan Reynolds separate, Zac Efron and Vanessa Hudgens are kaput, too. (I've spent time with both Scarlett and Zac -- having profiled them for glossy magazines -- and I'd like to take this opportunity to suggest that they should immediately start dating, then mate as soon as possible, creating insanely pretty babies. Hence the Twitter trend I'm starting right now: #ScarZac.)
December 10, 2010
December 03, 2010
This week's surprising range of top Twitter memes inspired us to make a shift in focus official starting today to give you an unfiltered look at the Top 10 most tweeted topics on Twitter. Because while you could argue that, for instance, World AIDS Day is a brand, it seems ridiculously reductive to do so.