Social TV and Trending Topics: What's Hot Right Now
February 11, 2011
I'm going to go ahead and jump right to the No. 2 entry on our weekly Top 10 Trending Twitter Topics chart -- produced, as always, with our editorial partner What the Trend. It's the hashtag meme #iDontUnderstandWhy, used to promulgate such musings as @iAmChuckie's "#iDontUnderstandWhy Guys cheat on their Beautiful girlfriends with a female that is ten times uglier ... Why downgrade?" (retweeted more than 1,000 times so far, by Twitter's count). But perhaps you're tempted to tweet "#iDon'tUnderstandWhy Britney Spears was a bigger deal on Twitter this week than Egypt or the Super Bowl." Well, #ReadOn.
January 28, 2011
January 14, 2011
This week's Top 10 Trending Twitter Topics chart -- produced, as always, with our editorial partner What the Trend -- is bracketed by tragedy: The attempted assassination of Rep. Gabrielle Giffords (with a wide range of associated subtrends, including "Jared Laughner" and "#blamepalin") takes the No. 1 spot, while the devastating flooding in Australia takes the No. 10 spot.
January 13, 2011
One thing even the most casual observer of Twitter quickly learns: TV rules Twitter. (Or to put that another way: The dominant form of "old media" rules one of the darlings of the new social media.) When a hit show is airing, particularly in the U.S. or the U.K., people will tweet about it, and quite probably propel it into Twitter's Trending Topics list.
January 07, 2011
What the hell is the Twittersphere talking about? Good question. Among the most amusing (to me, at least) memes in this week's Top 10 Trendiest Twitter Topics chart -- produced, as always, with our editorial partner What the Trend -- are Zac Efron (or "Zac Effron") and Toast (or #toast).
January 06, 2011
Today I want to share a couple very telling pie charts produced by our editorial partner What the Trend that underscore a dramatic shift in the way that people used Twitter in 2010 vs. 2009. But first, some background.
December 30, 2010
Because man/woman can't live on Apple and Uniqlo alone, I've got a couple purely pop-cultural lists to close out our three-part Twitter series.
December 29, 2010
Yesterday we took a look at the -- a list produced in collaboration with our editorial partner What the Trend, the trend-tracking company that monitors the rank and duration of every single topic that pops up on Twitter's global Trending Topics chart throughout the year. That list was, no surprise, dominated by tech companies, with Apple taking the No. 1 spot. But a couple non-tech companies -- Uniqlo and the BBC -- did make the list.
December 28, 2010
This is an exhausting time of the year for our editorial partner What the Trend. The trend-tracking company -- as you know if you follow the weekly AdAge.com charticle we put together with them most Fridays in 2010 -- monitors both the rank and duration of every single topic that pops up on Twitter's global Trending Topics chart.
December 17, 2010
What an amazing week! We all learned that not only did Scarlett Johansson and Ryan Reynolds separate, Zac Efron and Vanessa Hudgens are kaput, too. (I've spent time with both Scarlett and Zac -- having profiled them for glossy magazines -- and I'd like to take this opportunity to suggest that they should immediately start dating, then mate as soon as possible, creating insanely pretty babies. Hence the Twitter trend I'm starting right now: #ScarZac.)
December 10, 2010
December 03, 2010
This week's surprising range of top Twitter memes inspired us to make a shift in focus official starting today to give you an unfiltered look at the Top 10 most tweeted topics on Twitter. Because while you could argue that, for instance, World AIDS Day is a brand, it seems ridiculously reductive to do so.
November 19, 2010
October 29, 2010
Sometimes it seems like girls rule (or grrrls rulez?) Twitter, given how dominant boy bands and female-skewing TV shows like "Glee" are on the microblogging service. But this week, boy culture dominated not only our Top 10 -- tweets about male-dominated sports basically took over the Twittersphere -- but lower-ranking Trending Topics as well, from a certain repeat train-wreck sitcom star (see: "Charlie Sheen Found Drunk, Naked in NYC Hotel") to "Dark Knight" (Twitterheads got all excited that franchise auteur Christopher Nolan has announced the title of the third installment of the Batman trilogy: "The Dark Night Rises").
October 22, 2010
Last week a story in the U.K.'s Telegraph caught my eye: Manchester police uses Twitter to detail inanity of 999 calls. (The 999 system is similar to 911 in the U.S.) As the paper reported, the Greater Manchester Police department took to Twitter to "demonstrate that most of their time is spent on 'social work.'"
October 15, 2010
Sometimes it's a bit of a judgment call deciding what belongs on this chart -- i.e., what constitutes a "brand." But it's sort of a no-brainer that the 33 miners rescued from a Chilean mine this week have effectively become, at least collectively, a mini-entertainment conglomerate. The more than 1,000 journalists from around the world who covered the rescue operation were trafficking in, basically, infotainment: something akin to a big Hollywood blockbuster crossed with reality TV. And chances are a good number of the miners will rake in some pretty decent scratch as they capitalize on their unlikely fame (check out this Reuters report: "Chile's rescued miners recover, offers pour in").
October 01, 2010
Twitterers have been all atwitter about the continuing rollout of Twitter's redesign, aka #newtwitter, making the top topic on Twitter this week ... Twitter. (Tweet!)
Buzziest Pop Brands of the Week: 'Gossip Girl' Beats 'Glee' (Gasp!); Harry Potter and Jason McCann (Who??) Surge
September 24, 2010
Tweets about European soccer (football) teams, players and matches actually collectively overshadowed NFL-related tweets this week -- yet more evidence of Twitter's growing global footprint.
September 17, 2010
Sports brands dominate our list this week, with three of the seven spots going to, basically, balls in flight. The NFL and European soccer (football) loomed large, while the U.S. Open became a global Twitter obsession as well with a lot of help from Spanish tennis superstar Rafael Nadal.