Newsletters
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
November 13, 2012
Our latest Brand Chatter Chart reveals how Peyton Manning and Lady Gaga just gave two brands big lifts in buzz -- in unexpected ways. Papa John's and Mr. Manning got help from Colorado voters.
November 09, 2012
Tuesday's presidential election all but hijacked Twitter's top trends this week.
November 07, 2012
Fans of Discovery's "Moonshiners," which returns tonight, can use Twitter hashtags to vote for ingredients in a batch of hooch from New York's oldest distillery.
November 06, 2012
Now that the fall TV season is a solid six weeks old, our check-ins chart has settled down, revealing which shows win in social media even when there's no premiere, finale or special event.
November 06, 2012
Today is Election Day and your social-media Magic 8 Ball reveals that ... people are voting!
November 06, 2012
Some weeks our Brand Chatter Chart demonstrates TV's power to drive conversation on Twitter. This week it shows brands how to gin up tweets without a TV spot.
November 02, 2012
No surprises here: superstorm Sandy dominated Twitter this week, with four of the top 10 trends. But the presidential election managed to sneak on the chart even so.
October 29, 2012
Big TV events cause a ripple effect in social media. That's also true of big TV ad campaigns, such as the blitz Microsoft has unleashed on the world for Windows 8.
October 26, 2012
The new season of "The X Factor" is making a big social splash, but is there a social hit among freshman shows?
October 26, 2012
Taylor Swift has had a big week, but she wasn't the musician whose name was on the tip of every Twitter user's tongue. See the top trends of the week.
October 23, 2012
AMC's zombie-fest was TV's most checked-in show again this week, but FX's "American Horror Story" is coming on strong.
October 23, 2012
The energy drink rode Felix Baumgartner's 24-mile plunge -- which it financed -- to the top of our weekly Brand Chatter Chart. Target won a big lift in Twitter mentions with its first Christmas commercial of the year.
October 22, 2012
Our weekly list of the top trends on Twitter is more focused than ever, with a new emphasis on the U.S. -- where the presidential debates are making a big impact.
October 16, 2012
In two weeks, One Direction has contributed to the social chatter of two different brands: Pepsi and FIFA Soccer.
October 09, 2012
The CW's "Supernatural," returning from exile on Friday nights with a season premiere last Wednesday, emerged as the clear social winner this week.
October 09, 2012
FIFA 13's surge was fueled by some celebrity tweets and a star-studded TV spot in which a gamer plays against ... Lionel Messi.
October 09, 2012
Social TV should revolve more around consumers' core interests and less around giving them loyalty points and stickers, according to Jeff Schroer, co-founder at iBubblr and a speaker at the coming Social Engagement/Social TV Conference in Los Angeles.
October 05, 2012
The Dallas Cowboys' DeMarcus Ware became a top trend on Twitter this week after making a big play -- only to see his team lose the game.
October 05, 2012
Watching TV with a complementary second screen running at the same time will only get more common, according to Carlton Cuse, executive producer of "Bates Motel" and "Lost," and Brad Pelo, CEO of i.TV.
October 04, 2012
Social TV presents big opportunities for networks and marketers, but first everyone needs to overcome these challenges, according to Evan Silverman, senior VP-digital media at A&E Networks.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
