October 04, 2012
Social TV presents big opportunities for networks and marketers, but first everyone needs to overcome these challenges, according to Evan Silverman, senior VP-digital media at A&E Networks.
October 02, 2012
Sunday night's season premieres dominated the check-in chart for the past week.
October 02, 2012
Buffalo Wild Wings saw a big leap in brand mentions on Twitter last week, as NFL fans associated the lockout with commercials showing refs making willfully bad calls.
October 01, 2012
Check out a newly expanded snapshot of the services, platforms and companies surrounding social TV, many of whom we're happy to note will be attending the West Coast edition of the Ad Age Social Engagement/Social TV Conference on Oct. 17.
September 28, 2012
Fans flooded Twitter with farewells to the pop star's 6-year-old admirer, Avalanna Routh, who died of cancer on Wednesday.
September 28, 2012
We've assembled an awesome lineup of speakers and panelists, including Fred Graver, the new head of TV at Twitter. And we won't be talking about social TV in a vacuum.
September 25, 2012
"Big Bang Theory" fans are getting loud again.
September 25, 2012
Sometimes there would be no Twitter conversation about a brand without TV advertising to drive it.
September 24, 2012
That and more social-TV tracking on TV's annual night of simultaneous celebration and self-loathing.
September 21, 2012
All eyes were on Britney Spears, but 19-year-old Demo Lovato, the other new judge on "The X Factor," has surfaced as the clear standout.
September 21, 2012
Thanks to the phenomenal response to Ad Age's first Social Engagement/Social TV Conference held in New York in May, we're bringing the conversation West with SE/STV Los Angeles.
September 18, 2012
The 2012-13 TV season is shaping up to be all about the battle of the judgy divas.
September 18, 2012
I'm not convinced the people tracked in the still-emerging venue of whatever comprises social TV these days actually come through the door when it really counts.
September 17, 2012
Introducing a weekly chart that not only ranks brands by the conversation they generate on Twitter but reveals the part that their TV advertising plays in the talk.
September 14, 2012
The top trends on Twitter this week reflected a range of events around the world, including -- not surprisingly -- One Direction's victories at the Video Music Awards.
September 13, 2012
We're watching what Watchlist users plan to watch. "Revolution" is still looking strong for NBC, while "Nashville" is coming up for ABC.
September 11, 2012
MTV's Video Music Awards got more check-ins than any other TV event even though ratings fell. Its competition for viewers, the Democratic National Convention, ranked fifth in check-ins.
September 07, 2012
Hope you enjoyed the break because Justin Bieber has returned to reclaim his spot at the top of Twitter trends.
September 07, 2012
This year's VMAs more than tripled the full-day social-media response of last year's show.
September 07, 2012
The final night of the Democrats' convention generated more social comments than all three nights of the GOP convention combined, according to Bluefin.
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