Media: Tuning In
Ad Age contributor Jonathan Salem Baskin argued the ads didn't go far enough. I'd argue that they go too far.
The series helped tech marketers at a time when getting a cellphone on a coffee table during a scene was no longer enough.
There is simply no way CBS, ABC, NBC, or even rule-breaking Fox can adopt many "Walking Dead" methods. But they may have to borrow what they can.
Few, if any, sitcoms have depended less on plot or made more fun of advertisers.
I've long found myself worrying about celebrity chef Guy Fieri. Now I find myself concerned about his cable-TV home, Food Network.
I'm not convinced the people tracked in the still-emerging venue of whatever comprises social TV these days actually come through the door when it really counts.
TV's most compelling spectacle is located -- as it is most seasons -- behind the scenes. Here's our take on four of the most important plots.
NBC can't have a shaky prime-time schedule and a shaky support system at the same time.
HBO's talky new series, "The Newsroom," could use the discipline imposed by unyielding ad breaks.
We may never see sitcoms like "30 Rock" and "Community" again after next season, unless we subscribe to Showtime or HBO.
Kraft's recent appearance on a live "30 Rock" resulted from a pitch by the show, a reversal of the usual order of things.
The new spots position Siri as a substitute for the personal assistants and go-fers that seem so prevalent in the pampered culture of Hollywood.
Despite its focus on the selling of corporate America, "Mad Men" does more for art than it does for commerce.
After shrinking to as short as 15 seconds, TV ads seem to be moving the other way. Cartier's spot joins long ads by Old Navy, Chrysler and Chipotle.
"Terra Nova" was an expensive show that averaged about 10 million viewers, more than "Private Practice" but fewer than "2 Broke Girls."
Has the clock struck for the regular appearance of TV ads that are a whopping two minutes in length -- or more?
By pre-releasing their spots, many marketers traded surprise and delight on game day for a tally of Twitter mentions, YouTube streams and Facebook likes. We offer a few early lessons we've picked up in the aftermath of this annual ad showcase.
With its "Don't Trust the B---- In Apartment 23," is ABC attempting a viable entry into TV's new Era of the Sitcom? Or is it just hoping to gin up publicity?
Can GM really integrate its cars into other marketers' Super Bowl ads? Here's why we're skeptical.
Fox executives will start grappling with the fate of "Terra Nova" after this evening, when the network airs a two-hour season finale for the much-ballyhooed sci-fi drama whose ratings performance hasn't quite matched the hype accorded it for the last year or so.