Newsletters
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
December 14, 2011
Just because a sliver of the population doesn't like a show doesn't mean it has to go off the air, even if some advertisers join the niche that's complaining.
December 13, 2011
USA is moving its presentation into the week traditionally (mostly) reserved for broadcast networks, packing a tight schedule even tighter. But buyers need more time for analysis and contemplation, not less.
November 04, 2011
Google may expand its broadband service in Kansas to cable TV as well, The Wall Street Journal reports. But Google's experiments like these tend to fizzle.
November 02, 2011
The longer it takes Comcast to straighten NBC out, the more time viewers have to find other sources of entertainment on cable and the web. Most recently, the debut of "Rock Center" delivered pretty modest ratings.
October 24, 2011
NBC's new "Rock Center with Brian Williams" is commanding higher prices for 30 seconds of commercial time than "The Playboy Club" or even some of the network's more established shows.
October 12, 2011
TV networks love paid product placement, but free cameos -- like Red Bull's appearance on ABC's "Suburgatory" -- may be unstoppable.
October 03, 2011
Once you integrate a product into a TV show -- weaving HP's TouchPad into "Gossip Girl," for example -- you can't rip it out.
September 14, 2011
Here's a bit of a head-scratcher: Why is the tough New York detective in NBC's new "Prime Suspect" wearing such a fashionable chapeau?
September 01, 2011
Some people will say a new pact means CBS is finally falling for Hulu, but they'll be missing the point.
July 27, 2011
By no longer providing fresh TV episodes to online viewers who watch TV on the web, News Corp.'s Fox is hastening the demise of "Free TV."
July 14, 2011
Coca-Cola once tested vending machines that would charge more for a cold drink when the temperature outside was hot.
July 05, 2011
Sports events have been increasingly divvied up among TV outlets, but Wimbledon's organizers said they liked the idea of unifying its coverage at one network.
June 29, 2011
"The Voice" is performing very well for NBC, but media buyers predict its commercial ratings next season won't come close to similar programs such as "American Idol," "The X Factor" and "Dancing With the Stars."
June 22, 2011
As Hulu's board weighs an acquisition offer, the video site's challenges are becoming more clear.
June 07, 2011
Pundits seem to be falling all over themselves to compare Katie Couric to Oprah Winfrey. Are we out of line to suggest they should be looking to Barbara Walters instead?
May 13, 2011
Regarding "Love Bites" and other upfront pitches that don't pan out quite as promised in the spring.
May 04, 2011
Viewers aren't often hungry for a show to continue after its star exits, but networks and producers have plenty of incentive to try out replacements.
May 02, 2011
This evening's broadcasts will till the same difficult ground as earlier coverage of the Sept. 11 attacks. What's changed is the twist at the end.
April 28, 2011
NBC News and E! have been working together on subjects such as Charlie Sheen and the royal wedding since becoming siblings under Comcast.
April 27, 2011
Katie Couric will have at least as much competition, and perhaps more, during the daytime cycle as she did at the evening news.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
