Newsletters
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
April 19, 2011
Hoover says it's yanking advertising from ABC to protest the cancellation of "All My Children" and "One Life to Live." It's getting good publicity for the stunt, but ABC won't feel much sting.
April 07, 2011
TV networks rubbing their hands together in anticipation of a spectacular upfront may want to stop for just a few moments.
March 30, 2011
You might think the people who write a show that's so much about the advertising industry would want to have more advertising, not less.
March 23, 2011
Bravo will show scenes from its upfront parties for advertisers during the finale of "Top Chef," but viewers won't hear the word "upfront."
March 16, 2011
For all the heated talk of a "Netflix original series," this high-flying tech firm could still run into the same old problems that have snagged other purveyors of TV favorites for decades.
March 08, 2011
Should MSNBC's "Morning Joe" have mentioned its Starbucks sponsorship during its lengthy chat with Starbucks CEO Howard Schultz this morning?
March 07, 2011
When we look back on the NBC show one day, we may well think its big happening was really the end of the complex serial-drama genre previously made hot by "Lost" and "24."
March 04, 2011
Want to play basketball? You probably ought to start shooting hoops, running drills, playing pickup ball. Want to watch basketball? You might face a similar learning curve this year.
March 01, 2011
Charlie Sheen makes for great TV. He just doesn't necessarily make for great TV journalism.
February 23, 2011
Amazon and Netflix's budding battle in streaming video looks like a new Coke vs. Pepsi-style rivalry, but there's a third contestant here: TV networks.
February 07, 2011
This may sound almost un-American, but perhaps the time has come for Super Bowl stalwarts PepsiCo and Anheuser-Busch to take themselves out of this particular game.
January 31, 2011
NEW YORK (AdAge.com) -- CBS can survive the latest trip to rehab for Charlie Sheen, star of its hugely important "Two and a Half Men," but the actor's troubles aren't without repercussion. CBS may want to manage its risk next year by shooting fewer episodes, for example, and might be starting to envision a series finale sometime in the not-too-distant future.
January 27, 2011
When General Electric acquired the entertainment assets of Vivendi Universal in 2004 to create NBC Universal, the company poured on the charm, holding a glitzy press conference in the very TV studio from which "Saturday Night Live" is broadcast. Now that Comcast is taking over the company, you can get ready for the sound of silence.
January 24, 2011
Comcast said it had nothing to do with Keith Olbermann's exit from MSNBC, pointing out that "Comcast has not closed the transaction for NBC Universal and has no operational control at any of its properties including MSNBC," as a spokeswoman put it. But Comcast sure is moving quickly to remake NBC prime time.
January 21, 2011
With the departure of NBC's president of prime time, it's clear that all bets are off for the network's first fall season under Comcast instead of General Electric.
January 04, 2011
Pepsi's deal to sponsor the whole first season of Simon Cowell's "X Factor" next fall is a great start for the show and gets Pepsi a potential "American Idol"-esque platform. But the program's success is still anything but guaranteed. Let's run down its own X factors.
December 28, 2010
Will Fox's competition be able to steal "American Idol" viewers with song and dance shows of their own? Does NBC's spring lineup matter once Comcast takes over? Can Chevy integrate, or impose, its brand any further than it already has? Here's what we're watching as the TV season enters its second half.
December 10, 2010
The Association of National Advertisers came out Friday against TV network logos and promos that flank low-definition commercials on high-definition screens. Marketers might want to consider shooting those commercials in HD and taking up that space themselves. If they want to rail against on-screen distractions, viewers aren't likely to sympathize.
December 09, 2010
Why are crowds of people in owl costumes invading media agencies? Blame Adult Swim, which is trying to remind media buyers that it's finally adding its long-promised 9 p.m. hour.
December 08, 2010
Most episodes of "Blue Bloods" on CBS feature Tom Selleck's character pouring himself a drink at dinner, during happy hour or for a nightcap. Many members of his family follow suit. So where are the beer or liquor sponsors? Even "Rescue Me," which displays rampant drinking problems, once had a deal with a brewer.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
