Livestreamed coverage proved the most-watched live VR experience ever--and a milestone in branded content.
Great branded content that reaches the right people can produce a powerful emotional response, which leads to engagement and results for marketers.
Attention is not merely seeing or viewing something. It is the act of focusing one's mind on what you are seeing, viewing, reading or hearing.
Brands are more successful when they embrace the culture of the environment in which they appear; this is especially so when it comes to partnering with sports.
We haven't effectively, and in a scalable way, incorporated attention into how we plan, sell, buy and evaluate the impact of video advertising.
Turner Ignite is focused on reimagining advertising. Powered by unrivaled branded content services, data-rich ad targeting capabilities, first-of-its kind social optimization tools and global distribution, Turner Ignite empowers brands to build more meaningful connections with consumers and drive return on investment at scale. The business unit is backed by Turner’s wide-scale audience of diverse fans within its portfolio properties, including leading media brands Adult Swim, Boomerang, Cartoon Network, CNN, Great Big Story, HLN, SuperDeluxe, TBS, TNT, truTV, Bleacher Report and Turner Sports' high-profile coverage of the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, ELEAGUE, UEFA and professional golf. In addition, the company has digital sales partnerships with the NBA, NCAA and PGA.
SVP, Ad Innovation & Programmatic Solutions, Turner Ignite
CEO & Founder, Canvs
EVP, Property Marketing and Corporate Partnerships, Turner Sport
Senior VP of Research, Turner Emerging Consumers
Client Strategy Lead, Turner Ignite
VP-Turner Ignite Research
SVP of Social Strategy and Solutions, Turner Ignite
Co-CEO & Co-Founder of ListenFirst
Exec VP-Content Partnerships and Co-head, Turner Ignite
Senior VP of Client Strategy & Development, Turner Ignite
Co-Founder, Chief Revenue Officer, TVision Insights
Chief Research Officer, Turner
President, Turner Ad Sales
EVP of Client Strategy and Ad Innovation at Turner
The ad industry needs to move faster to embrace addressable ads and new metrics for evaluating campaigns.
Marketers can now access both broad reach and more precise messaging based on audience segments through Turner audience buying.
We still use age and sex demographics to determine the value of advertising. That's insane.
A call to redefine the relationship between consumers and marketing messages that has been predicated on interruption.
Branded content campaigns on social media are becoming a bona fide business for media companies.
With consumers having more ad-free viewing options, media companies and marketers need to figure out how to make advertising a welcomed part of the experience.
What if marketers and media partners worked together to identify where the right tactic to get in front of engaged consumers?
Thirteen to Twenty-One-Year-Olds Today Aren't the Same as Millennials Were
It's up to us to create the new media models to prove just how beneficial branded content is to driving brand relevance and business results.
How media companies and marketers can work together to make the consumer journey more rewarding -- particularly for brand loyalists.