Verance® ASPECT™ is an audio watermarking technology that enables broadband features on broadcast television by enabling advanced, census-level audience measurement, personalization, interactivity and addressable advertising across all screens and distribution paths. Selected as a foundational component of the Next Generation TV standard, ATSC 3.0, Aspect is fully compatible with the ATSC 1.0 broadcasting environment and currently being tested by the Pearl TV Business Alliance, FOX, NBC Connecticut/WVIT, and Univision.

Verance content measurement and enhancement technologies are at the forefront of innovation and set the industry standard for television, movies and music. Our solutions have been adopted by over 100 leading entertainment and technology companies and deployed in over 270 million consumer products worldwide. To learn more, visit us at www.verance.com.

Contributors
Jay S. Guyther
Jay S. Guyther