See video with Scott Donaton, the new global chief content officer at Universal McCann, on the evolution of branded content.
Five myths, and five tips, from attorney Brian Heidelberger.
The founders of Yangon-based Mango Marketing Services share their experiences of working in the world's newest market.
Watch video from our visit to Myanmar to see what brands will find when they arrive.
Big media and new media both came out in force at Internet Week. We've got video here.
"How many times have Wall Street guys come in and said 'You know, if you charge five bucks for TV, you'd make a lot of money'?" JetBlue's Marty St. George said in this video interview.
Remember everyone who said they'd never get a cellphone or join Facebook? "Whenever you're kind of inventing the future this happens," Mr. Crowley said.
"We often work with the assumption that people do not want to hear, or care, about brands," said PepsiCo's Shiv Singh in this video interview.
Russell Simmons talked about the opening he sees for his new digital marketing firm, moving to L.A. and how Hollywood is failing.
After checking out Cramer-Krasselt's modern office space in Manhattan in our first episode of "Agency Digs," we decided to look for something completely different for episode two.
Bluefin Labs is exploring the relationship between mass media and audience by looking at about 3 billion social-media comments a month and, from that, filtering and mapping about 13.7 million comments that pertained to TV and/or commercials. Here's what it's found.
Southwest's marketing people "are more the center of attention than they might be in other companies," the airline's founder Herb Kelleher tells Ad Age.
Ad agencies are arguably the most creative part of the business world, and one aspect of their unique culture and identity comes from the spaces in which they operate. Here's a peek inside one.
At the New York Auto Show, Dan Creed explained to Ad Age what BMW is looking for in a creative agency for its estimated $160 million account; why the Super Bowl this year delivered; and what his first car was (hint: It wasn't the Ultimate Driving Machine. And it's not what he drives now).
Fifty years ago Newton Minow, in his first speech as FCC commissioner, called TV a "vast wasteland." So today, 50 years and hundreds of cable and satellite channels later, we asked him: Is TV today just a vaster wasteland?
Lakers star Kobe Bryant upset some people last year when he appeared in a violent "Call of Duty" commercial last year, but the NBA decided not to intervene, commissioner David Stern explained. "There's a lot we do that can be viewed as intrusive to protect our brand," he said. This was a chance not to intrude.
NEW YORK (AdAge.com) -- Keith Olbermann was "the person most responsible for innovating and establishing" SportsCenter on ESPN, and "more responsible" than anyone else for the success of MSNBC, Current TV Chairman Al Gore said in New York on Thursday. Watch Mr. Gore explain why Current hired Mr. Olbermann, giving him a piece of the company in the process.
ORLANDO, Fla. (AdAge.com) -- In a one-on-one interview with Ad Age at the ANA conference, Coca-Cola Co. Chief Marketing and Commercial Officer Joe Tripodi discusses agencies' role in delivering great ideas and the importance of consumers' "expressions" over impressions.
ORLANDO, Fla. (AdAge.com) -- Speaking at the ANA conference, Procter & Gamble Co. Global Brand-Building Officer Marc Pritchard detailed the big idea behind the "Smell Like a Man, Man" campaign for Old Spice.
"Poor people, poor PR" was Dan Edelman's reason for hiring the best and smartest people. Today, Dan's company ranks as the biggest independently owned PR firm in the world, with offices in 51 countries around the globe and about 3,300 employees.
