Google opens six locations around the country to get some street exposure for the Nexus 7, Chromebook and Chromecast.
Ms. Grimes recently added the title of president of Hillshire Brands' Gourmet Food Group, which is meant to serve as a product incubator.
How does A-B InBev measure its results in social media? VP Digital Lucas Herscovici explains.
Content aimed at millennials needs to give an opportunity for co-creation, programming exec Billy Parks said at Ad Age Digital.
Hennessy knows celeberity endorsers bring risks, as demonstrated by Manny Pacquiao, but that didn't stop it from bringing on Nas.
The vodka brand is putting marketing muscle behind its new 'Mixhibit' app, VP-Global Marketing Michelle Klein said at the ANA conference.
It's time to get your text-message marketing in order, attorney Brian Heidelberger says in this video. Are you ready?
The chain has been asking consumers 'What Are You Drinkin'?' in ads. Now it plans to share the answers it's gotten in social media.
Parents rely increasingly on kids as "chief information officers" who gather information, Marriott's Brian King found.
Partners like Spotfiy and inventory Dean Kamen are crucial to engaging young consumers, Coca-Cola CMO Joe Tripodi said.
Tenth and Blake President Tom Cardella has more than 30 years' experience in the beer industry and helped bring Stella Artois to the U.S.
What's the next big thing in beer? The industry's big annual trade show featured everything from crafts to stay-cold pitchers.
Advertising Week isn't all about startups growing at light speed. But Shake Shack's CEO took a moment to give young brands some advice.
Viewers watching smart TVs can just hit a button to engage with their shows, said David Preisman, VP-interactive television at Showtime.
A "grand confluence" between Hollywood, gaming, brands and agencies may actually be happening, according to TBWA's Rob Schwartz.
Charles Barkley's CDW and Capital One ads ran too often last year, he told us at Advertising Week. "It won't ever happen again," he said.
Time Inc. knows how to invest in innovation, new CEO Joe Ripp said: "It was our funds, it was our innovation, that started Home Box Office."
"We really try to get rid of the idea of being an expert or being a specialist," 72andSunny CEO John Boiler said during Advertising Week.
Jonah Peretti never imagined people would watch much video on mobile devices, he says in this video from Advertising Week.
Ad Age reports from Dmexco, a huge digital marketing conference in Cologne, Germany that's a cross between Ad Tech and CES.