June 05, 2008
NEW YORK (AdAge.com) -- The huge advertising deal between Yahoo and Wal-Mart announced yesterday by Yahoo President Sue Decker further blurs the line between publishing and retailing. In other news in this 3 Minute Ad Age, a WE tv producer provides new insights into the internal network battles over the digital distribution of TV content. And the role Steven Spielberg played in the creation of New York's Internet Week marketing effort.
June 04, 2008
NEW YORK (AdAge.com) -- To promote its fifth season of "Bridezillas," WE tv staged a giant cake-climbing race in Times Square yesterday. Decked out in crash helmets and wedding dresses, competitors scrambled up a 10-foot-high ramp surfaced with layer cake and thick frosting in an effort to win a $25,000 prize. In other news in this 3 Minute Ad Age, McDonald's franchisees rise in revolt against a $100 million national marketing campaign. And an IAB panel tries to visualize the future structure of social-media marketing.
June 03, 2008
NEW YORK (AdAge.com) -- Clever and engaging questions are becoming for social-media advertising what keywords are for search ads, Seth Goldstein said at yesterday's Interactive Advertising Bureau Leadership Forum. The gathering at Manhattan's Roosevelt Hotel was heavily focused on the latest developments in social-site marketing. In other news in this 3 Minute Ad Age, the Nevada sex-marketing business gets more aggressive with its billboards and punch-card coupons.
June 02, 2008
NEW YORK (AdAge.com) -- A paradox of integrated marketing is that as it weaves together all advertising activities and metrics into a single entity, doing so makes it harder to actually differentiate and analyze those separate streams of data. That thorny problem was one of the many subjects covered during last week's ANA Integrated Marketing Conference in New York. In other news in this 3 Minute Ad Age, Sears has signed rap star LL Cool J to create an exclusive line of clothes in an effort to boost its sagging sales.
May 30, 2008
NEW YORK (AdAge.com) -- Media buyers like what they see in advance copies of CBS's new series "Swingtown," which debuts June 5. Set in 1970's suburbia with plenty of sex and drugs, the edgy drama is being compared to NBC's earlier period hit "American Dreams." Also in this 3 Minute Ad Age, a new report on the demographics of female blogging. And Kellogg's Hydrox cookies return to take on Nabisco's Oreo cookies after several years off the market.
May 28, 2008
NEW YORK (AdAge.com) -- Despite their hopes to the contrary, magazines have not been able to stave off the migration of more major advertisers away from print and onto the web. In some of the latest such moves, JVC has pulled out of Playboy and Forbes and moved onto Heavy.com as Southern Comfort pulls out of rolling Stone and Maxim. In other news in this 3 Minute Ad Age, the long-struggling Gap had a surprising 40% jump in profits during the first quarter. And American Airlines' PR strategy for avoiding an angry consumer backlash to its new luggage fee policy has not worked.
May 28, 2008
NEW YORK (AdAge.com) -- JWT's CEO for China, Tom Doctoroff, has joined the 21,000 individuals who will ultimately carry the Olympic torch to the opening of the games. The Shanghai-based ad executive also heads the agency that handles the account of Lenovo, one of the three sponsors of a China-wide online competition to win a place in the torch relay. Also in this 3 Minute Ad Age, Ben & Jerry's teams with the John Lennon estate on a new product. And the surprising findings of a new study of fast-food eaters.
May 27, 2008
NEW YORK (AdAge.com) -- In its latest project pioneering new marketing uses for huge ditial billboards, Thomson Reuters hooked its Times Square sign back to the web for a Mother's Day special. Consumers were urged to upload their photos and greetings for free. These were displayed on the Thomson Reuters sign for five seconds each on Mother's Day. Then, the advertiser sold photos of that Times Square moment back to the individual card creators for $69.00, generating a different kind of sign revenue stream.
May 23, 2008
NEW YORK (AdAge.com) -- In one of those colorful springtime publicity stunts that make Times Square such a visual circus, Milk-Bone this week built the world's largest dog house. The structure used more than 100,000 dog biscuits and was part of a broader national marketing campaign celebrating the product's 100th Anniversary. In other news in this 3 Minute Ad Age, the Cable Show is over in New Orleans but the debate about what it really accomplished lingers on.
May 22, 2008
NEW YORK (AdAge.com) -- Moving beyond the Long Tail, "Wired" editor and author Chris Andersen is now pondering the economics of advertising on micro-sized social-networking sites. In keynote remarks at the MediaBistro Circus in New York, he detailed his frustrations with his own micro social site that is about, of all things, reconnaissance drones. In other news in this 3 Minute Ad Age, digital editor Abbey Klaassen reports from Redmond about why Microsoft's new cash rewards program for MSN search-engine users isn't as simple as it sounds.
May 21, 2008
NEW YORK (AdAge.com) -- For all its incredible promise, video-on-demand has not caught fire as an advertising medium. One reason is the lack of a universal metrics system across all cable companies. Another is the techical barriers that require ridiculously long lead times for ad insertions. Nine months after it launched Project Canoe to address these problems, a consortium of cable giants provided a status report at the Cable Show. In other news in this 3 Minute Ad Age, the video-game industry is proving itself to be recession proof as product sales break new records.
May 20, 2008
NEW YORK (AdAge.com) -- If you think audience fragmentation is bad now, just wait until you see what happens in five years. That's the warning News Corp. president Peter Chernin offered at this week's Cable Show in New Orleans. He sees fragmentation as something that will grow expotentially without end. In other news in this 3 Minute Ad Age, Nutrasweet is pushing into the tabletop coffee sweetner business with packaging that clones the colors and look of its competitors.
May 20, 2008
NEW YORK (AdAge.com) -- If you think audience fragmentation is bad now, just wait until you see what happens in five years. That's the warning News Corp. president Peter Chernin offered at this week's Cable Show in New Orleans. He sees fragmentation as something that will grow exponentially without end. In other news in this 3 Minute Ad Age, Nutrasweet is pushing into the tabletop coffee sweetener business with packaging that clones the colors and look of its competitors.
May 19, 2008
NEW YORK (AdAge.com) -- "Sex and the City" roars back to life in movie theaters later this month and one of its big product-placement winners is the online handbag rental company Bag Borrow or Steal. By accident, the small fashion-accessories firm has lucked into one of the year's hottest promotional bonanzas. In other news in this 3 Minute Ad Age, Heineken takes over Manhattan's Amsterdam Avenue as part of a new ad campaign for Amstel. And what was really different about this year's broadcast upfront presentations.
May 16, 2008
NEW YORK (AdAge.com) -- In contrast to NBC's curiously unfocused upfront event earlier in the week, CBS' presentation at Carnegie Hall included all the usual components and pleased media buyers. Ad Age television editor Brian Steinberg was on the scene. In other news in this 3 Minute Ad Age report, a growing number of ad agencies are moving from promoting products to creating and selling them. These include a surprisingly wide array of consumer goods categories from chocolates and scented candles to shaving cream and coffee-table books.
May 15, 2008
NEW YORK (AdAge.com) -- Tax preparation giant H&R Block leaped into social media marketing in a big way this January. It's coordinated phalanx of messaging tools includes blogs, twitter, Facebook, Myspace, YouTube, Second Life avatars, widgets, rss feeds, chatrooms and websites. In this 3 Minute Ad Age report, Director of Digital Marketing Amy Worley discusses the triumphs and pitfalls the company encountered during its first large-scale social marketing initiative.
May 14, 2008
NEW YORK (AdAge.com) -- There were scary mummies and brutish gladiators and blinking screens galore at NBC's upfront presentation but, oddly, not a single sales pitch. Replacing the upfront theatrical performances and hard sell of yesteryear, was a trade-show like enviornment of floor displays and aimless wandering. Ad Age television editor Brian Steinberg explains why media buyers were puzzled by an upfront format stripped down to an hour of so of light entertainment and nothing else. Also in this 3 Minute Ad Age, an agency head discusses how the upfront should be changed to better accommodate cross-platform digital advertisers.
May 13, 2008
NEW YORK (AdAge.com) -- Free sample giveaways -- a practice that has long-been associated with marketers who couldn't afford mass-media advertising -- is moving upmarket. Top tier players like McDonald's, Starbucks, Coca-Cola and Dunkin' Donuts have been adopting free sampling on a massive scale. Also in this 3 Minute Ad Age report, a market study finds that the death of actor Heath Ledger has pushed public awareness of his upcoming new Batman film to 100%. And, the Los Angeles Times continues its effort to reinvent itself.
May 12, 2008
NEW YORK (AdAge.com) -- The Yum Brands' public relations fallout from the death of Kentucky Derby racehorse Eight Belles continues to fuel controversy. Yum, the Derby's national sponsor, has been lashed by the press and the blogosphere for celebrating the race's winner at the same time Eight Belles was being euthanized. What should the marketer do now? In other news in this 3 Minute Ad Age, Gwyneth Paltrow, a declared macrobiotic food snob, has signed on for a PBS culinary series. And, two top analysts predict that the take from this year's broadcast TV upfront will fall short of last year's.
May 09, 2008
NEW YORK (AdAge.com) -- Those wall-to-wall crowds that now regularly jam the nation's airports have become a coveted captive audience for a new form of advertising: out of home interactive video. These are video installations on walls and floors that function like human-sized digital game boards that interact with passing people. In other news in this 3 Minute Ad Age, the marketing industry yearns for a unified standard of online video ads. And, the FTC intends to aggressively police mobile advertising for deceptive and unfair content offers.