According to the Centers for Disease Control and Prevention, there have been more than 10 million smoking-related deaths since 1988. I often wonder whether that figure would be lower if it weren't for the rigidity of the anti-smoking lobby.
Though job-jumping can be riddled with pitfalls and unknowns, those courageous enough to embrace their fears will quickly outpace their peers.
With its broad range of neuromarketing technologies and its multiple levels of review by objective experts in the relevant disciplines, the NeuroStandards Collaboration was designed to help the industry learn how best to apply the capabilities of neuromarketing to real marketing issues and decisions.
Social-media marketing is getting boring -- at least by itself. It still largely sits in a silo and therefore fails to realize its full potential.
The eventual loser will not be Netflix, or its new owner. The loser will be the distribution channels which do not greedily charge $16 per month, but which greedily charge, on average, $80 a month and don't recommend anything but pricier tiers of service.
Humor can be extraordinarily powerful. There are few things more important to the human experience than laughter. But, it's not the most powerful tool for advertising.
Here's one way to commit to measurement while honoring your spirit, your customers, and the big idea: Measure what your customers say about you when they're talking to each other.
On the internet your competition is always a click away. This has long been a reality in the news business. But now it's worse.
It seems like only yesterday we were easing out of the recession with one big wish for 2010: That our economy, and industry, recover. Twelve months later, we've witnessed 2,600 ad agency jobs and 7,500 media jobs added and encouraging consumer spending, especially during the holidays. Economic challenges persist, but we're focusing our 2011 wishlist on other pressing issues. Here's what we'd like to see.
The presidential-election cycle is shaping up to be one for the ages. Already it's well on its way to being one for the record books. According to Evan Tracey, of TNS's Campaign Media Analysis Group, "The top tier for both the Democrats and Republicans appears to be well on their way to raising at least $60 million each in 2007 and should have more than enough money to run TV and radio ads at saturation levels in all the early primary states." That's only the top tier. And that's only for the 2007 portion of the festivities.
Last week Ad Age published a story headlined "Costly Red Campaign Reaps Meager $18M." We at Red take extreme issue with the numbers quoted -- to say our partners spent $100 million on marketing is wrong, by more than 50% -- and the fact that the article quoted unidentified experts. We also take issue with the revenue streams credited to our campaign, which has been a fantastic success.
CINCINNATI (AdAge.com) -- If you're in a public restroom and you hear a disembodied voice reminding you to wash your hands, it's not divine intervention. It's Kimberly-Clark.
From 'The New York Times' Branding gains street cred, becomes an 'art' Using downtown New York City hustler (and we mean that as a compliment) Aaron Bondaroff (aka A-Ron) as a starting point, The New York Times' Rob Walker takes a look at branding as counterculture statement. "Manufactured commodities are an artistic medium? Branding is a form of...
"Our enterprise is more than a collection of great brands that are owned under one roof," reads the "About Us" section on Time Warner's website. "Time Warner's businesses strive to gain competitive advantage from opportunities for constructive collaboration." Too bad they're not collaborating within the same company. One of Time Inc.'s jewels, S...
How does Procter & Gamble build its business in China? One coif at a time. "When we first went to China in 1988, we didn't get one shampoo occasion a week," CEO A.G. Lafley told analysts on his last earnings conference call. "So you build it up to one shampoo occasion a week, and then if you can build it to two ... you've doubled the market. And we...
Would it be surprising to you to that, according to the U.S. Census Bureau, 20% of the adult population reports having a disability? To bring it closer to home, imagine 54 million adults with various disabilities spending nearly $200 million every year on food, electronics, health and beauty products, home goods and much more. As if those figures a...
As seen on WSJ.com: 'Long Tail' takes a long shot, but does it score? Unless you've been living under a rock, you've heard of Chris Anderson's "The Long Tail," just out in book form. The basic premise is that new technologies may one day allow millions of little niche items to outsell the few big items. Even pop-culture site Gawker has been talki...
As seen on IdeaGrove.com A few strong words about internet advertising Idea Grove's Media Orchard blog interviews Fark.com founder Drew Curtis. If you don't recognize the name Drew Curtis or the site Fark, you're really not doing your part to target the 18-to-34 male demographic. Fark is a successful website with a highly engaged (and rabid) comm...
Time after time, surveys of the marketing community show that what companies want most from their agencies is deep understanding of their businesses and proactive ideas to build their brands. Yet agencies are set up to do something else: produce and distribute advertising. So agencies have no time to study their clients' business. No process for de...
It's a shame it's come to this: Home Depot, one of the nation's most influential marketers and once a pillar of customer service and consumer-led branding, can't find a chief marketing officer. No one, it seems, wants to take down the "help wanted" sign. It's ironic, as former CMO John Costello was such a force behind Home Depot's brand image and c...
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
Is it a phone, a wallet or a mall? Mobile phones and tablets make it easier for consumers to research and buy. Learn who's already buying, how consume... More
Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn fro... More
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/... More
Learn the ideas and thinking behind this year's most winning work. This report also includes video links and the Winners List, complete rankings for m... More
How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, St... More
This white paper, produced with partner Kantar Media, examines the state of pharma marketing today, how digital information and social-media channels... More
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