Think online video is immune to security risks? Think again...
YouTube is a jungle, but the savvy Web-video marketer can harness the site's power.
Along with broadcast, cable and syndication, Web Video has its own upfront. Learn the ins and outs now.
Encoding content for Web video isn't child's play, but employing best practices pays off in quality viewing experiences.
While video blogging has been around long enough to establish its effectiveness, success is all about execution. Here's a rundown on the basics.
The technological nature of Web video and lack of standards in the market can create a morass when executing ad plans. Here's a suggestion ...
There's about six ways to skin a cat when it comes to getting payback for that downloadable video podcast you've been producing.
How I Learned to Stop Using Pre-Rolls and Love Formats That Don't Alienate Consumers
The devil is in the details when it comes to syncing up Web video content with advertising. Here's a survey of some solutions.
The nature of Web video differs from the nature of Web text content. So shouldn't Web-video publishers adjust to the medium when it comes to being found by users?
The Web video economy is at the tipping point in terms of developing an advertising business model. If you're sitting on video archives or creating content now, Twistage CEO David Wadler has some simple advice: start wringing revenue from those clips. Here's how...
Having trouble convincing a client that Web video makes sense in their advertising buy? Here are all the facts you need.
The pre-roll ad may be reviled by users and embraced by the advertising community, but there are several breeds of this cat. Expertise in spotting a fake can keep a marketer from buying a dud.
It's easier to aspire to effective online advertising strategies than to achieve them. TurnHere Inc. Director of Marketing Morgan Brown shares the secrets his company has learned producing video ads for companies of all sizes.
If you don't optimize your Web video for search engines, the greatest video ever made risks being lost in the flood of content washing over the Internet.With the rise of user-generated content sites such as YouTube and MySpace Video, and traditional media content sites such as CNN and the BBC, it's becoming more difficult for consumers to find what...
Many user-generated-content video entertainment sites such as Dailymotion, Jib Jab and Super Deluxe are increasingly focused on using editorial curating teams to program their home page and channel pages with the most creative and entertaining videos out there. So how do you create a video with the best chance of getting featured?Sites are often st...
You need to build a computer workstation that will import, process and export Web video. What equipment do you need? What software is best? The prospects can be bewildering.This buyers’ guide will help guide you in purchasing the computer system, other hardware and software you need to get video up on the Web.This article deals primarily with the A...
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
